March 2015 Caring through Winning Zain KSA – Investor Presentation
WORKING DRAFT
Confidential
March 2015
Caring through
Winning
Zain KSA Investor Presentation
2
Expectations and projections regarding future performance of the
company referenced in this presentation are forward-looking
statements within the meaning of applicable securities laws and
regulations. These are statements which the management believes
are true at the time of their preparation based on available data and
information and are subject to future events and uncertainties and
to the successful and timely execution of plans and strategies,
that could cause actual results to differ materially from
those anticipated in these forward-looking statements.
Table of contents
3
1. Overview of Zain KSA
2. Strategic Objectives
3. Operational Update
5. Financial Performance
4. Regulatory Update
KSA mobile market is promising
4
Source: GlobalWebIndex Jan14
8th Most active country
on Twitter (1) accounting
for 2.33% of all tweets
5
KSA is a digital environment as confirmed by user behavior
(1) as of April 2014 Source: Global Digital Statistics 2014, Reuters
88% Smartphone expected penetration in 2015
51% Social media penetration as a % of the total population
60% Access internet on their smartphones at least once a day
87% Visit social networks
91% Watch video online regularly
Largest user of YouTube per capita in
the World
6
KSA is a large market in the region
2014 mobile market size
% Share of Data
Saudi Arabia
Bahrain
Kuwait
Lebanon
Iraq
Jordan
14.7 27%
2.7 23%
1.2 25%
5.1 8%
0.6 30%
Sudan
1.9 18%
3.4 17%
Morocco
0.3
South
Sudan
0.1
Market Size Total Revenues USD Billion
Yemen
1 13%
Oman
1.1 38%
UAE
5.3 33.7%
1.6 39%
Qatar
Syria
.8 15%
Algeria Libya
Tunisia
1.3 9%
Egypt
3.84 10%
4.6 8%
3.4 11%
7
IPO in February 2008
Zain KSA
Commercial
Launch
Technology Neutral License award in July,
2007 with an amount of
SAR 23 Bn
Reaching EBITDA
breakeven
First operator commercially launching 4G-
LTE service in KSA Completed a Capital Reduction of
SAR 9.2 Bn, and then a Rights
Issue transaction of SAR 6 Bn
Repayment of SAR 750 Mn out of
the SAR 9.38 Bn MFA Facility
Entered into an agreement with MoF to postpone the government dues
estimated at SAR 800 Mn annually for the next 7 years
Successfully refinanced the MFA* Loan of SAR 8.63 Bn for 5 years tenor
* Murabaha Facility Arrangement
Signing of SAR 4.5 Bn Network
Expansion Agreements
Project Reload
2007 2008 2009 2010 2011 2012 2013 2015
EBIDTA up 24%
in 2014 YoY
Zain KSA Key milestones
2014
Completed a Capital
Reduction from SAR 10.8 Bn
to SAR 5.8 Bn
37.05%
20.80% 42.16% Founding Shareholders
Public
Provides Zain KSA with operational, technical, brand &
financial support
Zain Group:
1. Faden Trading & Contracting Est. 6.0%
2. Saudi Plastic Factory Est. 5.9%
3. Abu Dhabi Investment House P.J.S.C. 2.1%
4. Al Marai Co. 2.1%
5. HH Prince Sultan Al Kabeer 2.1%
6. Al Jeraisy Development Co. Ltd. 1.1%
7. Architectural Elite Est. 0.6%
8. Al Sale Al Sharkiya Co. Ltd. 0.5%
9. Rakisa Holding Co. 0.4%
Stake(%)
Zain KSA Current Shareholding Structure
8
Zain KSA shareholders structure is well diversified
Around 400,000 Shareholders
Table of contents
9
1. Overview of Zain KSA
2. Strategic Objectives
5. Financial Performance
4. Regulatory Update
3. Operational Update
10
Key challenges faced by Zain KSA
Price of license
Terms of license
Telecom regulatory environment
Competition
Capital structure (Completed)
Operational transformation
Industry trends and OTTs impact
Zain KSAs plan will address three main challenges to improve its operation and financial performance
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Operational
Transformation Regulatory Balance Sheet
Plan
Progress
The plan
A B C
12
Zain KSA strategic objectives
20% market share
Profitable growth
Operational excellence
Progressive, dynamic and modern brand
#1 in customer experience
13
Vision & Mission
Vision
Mission
To provide a superior customer experience, and to be known as the video-
streaming mobile operator-of-choice
To create a fulfilling work environment
To build a long-lasting prosperous relationship with our business partners
To deliver our promises of value creation to our shareholders in a transparent way
To proudly contribute to the economic and social development of the Kingdom
To be the customer-centric Saudi telecom operator, providing reliable services through a caring approach
Zain KSAs Strategy
14
The Winning Through Caring
Strategy
Competitive Network
More and Better
Distribution
Better Customer
Experience
Competitive Products &
Services
Growth in Business Segment
More Efficiency
Caring Culture
Brand Values
15
We want to become the customers best choice
We are the trend- setter, modern, dynamic and enthusiastic
We are happy to serve our customers, we cherish the relationship!
We aim to be transparent, convenient, and straightforward
We deliver a superior customer experience you can rely on us!
Reliable Trendy
Simple Caring
Smart
We are proud to be Saudi! Contributing to the economic and social development of KSA
Saudi
Table of contents
16
1. Overview of Zain KSA
2. Strategic Objectives
3. Operational Update
5. Financial Performance
4. Regulatory Update
17
We have introduced 4 bold moves in 2014
BOLD MOVE #1
> Buy our data for fast 4G and get free calls to all networks
> Grow voice market share through our current main acquisition driver : data demand
BOLD MOVE #2
> Buy unlimited access to YouTube and we will offer you data and voice
> Grow penetration in Saudi youth segments
BOLD MOVE #3
> Move from unreal unlimited to complete worry-free postpaid packages
> Reposition ourselves on the wealthy mid and high-end postpaid / hybrid market.
> Grow value share.
Commercial
BOLD MOVE #4
> Enjoy FREE UNLIMITED CALLS inside Zain Network
> Prepaid: Recharge your line with 10 SAR card ONLY!
> Postapid: free calls all day long without any limitations! (24/7)
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Commercial
Current offers are not efficient enough in terms of pricing
MultiSIM available starting from 5GB with 30% price increase
+ >30% increase
Size 2 GB 5 GB 10GB
Price 30 SAR 50 SAR 70 SAR
Old prices
Size 2 GB 5 GB 10GB 50 GB
Price 40 SAR 70 SAR 100 SAR 200 SAR
New prices
Data prices are about to be increased with shared MultiSIM data offers
19
The Video Clip embedded in this page is available on a separate file or through the following YouTube Link:
http://www.youtube.com/watch?v=UJV5Yqx6VjM&list=UUur1wvE5t_L-tM3b6Si8bSQ
Commercial
20
Commercial
Flagships / FBOs / Kiosks Snapshots
60 new shops have been rolled out with the new experience
STO
RE
REV
AM
P
21
Zain KSA will have more kiosks in major malls
Zain KSA will be present in all major cities, leaving no black spots
Noticeable growth in revenues of > 40% for the new Concept shops
Better Shops
1,426
1,180
814988
758
Q3 2014 Q1 2014 Q2 2014 Q4 2013 Q3 2013
+45% +75%
2 More Shops 1
20141 20131 20151
1 Including Shop-in-Shops, based on initial plans
Commercial
Increasing sales footprint while increasing the quality of sales
400
300
204
22
Commercial
We improved coverage in Jeddah, the main Western city
Sales increase following the introduction of new sites
All sites LTE sites
50
350
250
300
400
200
150
100
0
Febru
ary
Janu
ary
212
396
294
Decem
ber
No
vemb
er
Octo
ber
Septem
ber
Au
gust
July
Jun
e
May
Ap
ril
March
360
+22% SALES IN JEDDAH [ M SAR]
NB: sales curve for the Western region, out of which Jeddah represents approximately 70%
Introduction of new LTE sites.
When network coverage is improved, commercial benefits are immediately observable +11% for the region, +3% for Jeddah
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Technical
Network Objectives and Beyond
Deliver the best mobile data network in KSA
Increase Network Reliability and Customer Experience
Improve operational effectiveness
Reload project: To build a competitive 3G & 4G network in phases
Provide the necessary capacity to cope with the broadband traffic demand
Prepare the network infrastructure to support future innovation and services
Optimize revenue generation and customer experience
Enhance network coverage and quality of service
Improve vendor management
Optimize cost structure
Track results, measure performance and take action to improve outcome
Reload population network coverage per technology
24
16,735
Phase1 Current
12,230
2G Site 6,046
LTE Site
3G Site 4,514
1,670 4,217
5,722
6,796
Nu
mb
er o
f S
ites
Total Sites in Network
Current and Projected Coverage Population
Coverage Population % Current Phase1
2G Coverage Population %
93.4% 94%
3G Coverage Population %
84.5% 89%
LTE Coverage Population %
52% 77%
Technical
25
Technical
KSA LTE Coverage 2014 - 2015
-95>X>=-105dBm
-105>X>=-115dBm
4G Legend
X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
-95>X>=-105dBm
-105>X>=-115dBm
4G Legend
X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
4G Coverage Prediction 2014 4G Coverage Prediction 2015
26
Technical
-95>X>=-105dBm
-105>X>=-110dBm
3G Legend
X>=-68dBm
-68>X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
3G Coverage Prediction 2015
KSA 3G Coverage 2014 - 2015
-95>X>=-105dBm
-105>X>=-110dBm
3G Legend
X>=-68dBm
-68>X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
3G Coverage Prediction 2014
27
Technical
KSA 2G Coverage 2014 - 2015
-95>X>=-102dBm
2G Legend
X>=-58dBm
-58>X>=-65dBm
-65>X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
-95>X>=-102dBm
2G Legend
X>=-58dBm
-58>X>=-65dBm
-65>X>=-75dBm
-75>X>=-85dBm
-85>X>=-95dBm
2G Coverage Prediction 2014 2G Coverage Prediction 2015
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Experienced management team in place, driving the transformation
Joined ZAIN in Sep'13
Joined ZAIN in Jan'13 Joined ZAIN in Jan'14 Joined ZAIN in Jul'14 Joined ZAIN in Jul'11
Joined ZAIN in Feb'08
Joined ZAIN in Jul'14 Joined ZAIN in Jan'13
Joined ZAIN in Oct14
CEO Hassan Kabbani
CFO Wissam Farhat
CCO Matthieu Galvani
CTO Frederick
Vermeulen
COO Saud
Al-Bawardi
CCCO Abdulmajid Al-Rashoudi
CTRO Montgomery
Hong
CSO Andrew White
CHRO Sulaiman Al Sultan
Human Resources
We commit
To collaborate as ONE team!
to deliver!
to care!
to fix and not to blame!
to change!
to put Zain as our first priority!
to show mutual trust
to WIN!
Table of contents
29
1. Overview of Zain KSA
2. Strategic Objectives
3. Operational Update
4. Regulatory Update
5. Financial Performance
10.2%
15%
30
Zain KSA competitive setting in a clearer perspective
Services
Relative size1) [Q4 2014 revenue figures]
Source: Q4 2014 public financial reports, WCIS
Mobile only Mobile Broadband (fiber)
Mobile Broadband (fiber and copper) Fixed line
1) Relative to overall revenues in KSA
Rev. Share
Mkt. Share
12%
19%
88%
of the market value is under
duopoly
Q3
40%
35%
28%
31%
49.8%
50%
60% 50%
Q4
Q3
Q4 Q3
Q4
31
Challenging regulatory environment for the 3rd entrant
On
-n
et
14H
On
- n
et
10H
Blended rates (illustrative)
An insurmountable obstacle:
Unrestricted (in practice) on-net discounting by the two largest operators, combined with,
High and symmetric interconnection rates
MTR is set by CITC, no change in MTR since 2008, KSA MTR is among the highest in the world
Some tariffs offer free On-net
25H
5H On-net
MT
R 50% of subs. market
31%
of subs. market
25H
25H
25H 19%
of subs. market
MTR = mobile
termination rate
MTR = mobile
termination rate
MTR = mobile
termination rate
Current market context The Club Effect is blocking Zain
Source: Zain KSA information
MTRs have NOT changed in KSA since 2008
32
32
25 25 25 25 25 25
42
36
30
23 19
11
4
2008 2009 2010 2011 2012 2013 2014
KSA MTRs Europe (av)
MTRs : KSA vs European average (source: BEREC)
33
From the CITCs MTR consultation document (29th of September 2014) Clause 6 Page 5
CITC says MTR should be around 8H
34
CITC just approved reducing the MTR rates from 25H to 15H
Table of contents
35
1. Overview of Zain KSA
2. Strategic Objectives
3. Operational Update
5. Financial Performance
4. Regulatory Update
331
899 879 890
1,100
6%
14% 14% 14%
18%
2010 2011 2012 2013 2014
2,530
3,200 2,860
3,135 3,223
45%
50%
46% 48%
52%
2010 2011 2012 2013 2014
+6%
+35%
36
CAGR
CAGR
REVENUES [Million SAR]
NET LOSSES/ MARGIN [Million SAR] EBITDA, EBITDA MARGIN [Million SAR]
EBITDA increased by 24% in 2014 YoY and net losses narrowed by 23% in 2014 YoY
GROSS PROFIT/ MARGIN [Million SAR]
+2% CAGR
5,672
6,424
6,171
6,523
6,244
2010 2011 2012 2013 2014
(2,358)
(1,925) (1,749) (1,651)
(1,270) -42%
-30% -28% -25%
-20%
2010 2011 2012 2013 201424%
3% -4%
-23%
702 780
2,385
1,293 1,092
2010 2011 2012 2013 2014
8,323 8,085 7,994 8,716
9,696
2010 2011 2012 2013 2014
37
+4% CAGR
CUSTOMERS BASE [Million Customers] CAPEX, CAPEX/ REVENUES [Million SAR]
CASH BALANCE [Million SAR] OPERATING CASHFLOWS (NET) [Million SAR]
Customer base increased in 2014 by 11% YoY
+12% CAGR
1,404 1,195
1,055 1,228
685
25%
19% 17%
19%
11%
2010 2011 2012 2013 2014
462
(88)
(1,150)
229 287
2010 2011 2012 2013 2014
11%
-16%
-44%
25%
Description Provider Outstanding Amount [Million]
Maturity SAR USD
Junior Debt Consortium of 4 banks 2,250 600 05 Jun, 2016
Export Credit Agency Facility Agreement
International Banks 506 135 31 Jan, 2018
Murabaha Facility Arrangement (MFA) Consortium of 8 banks 8,631 2,302 30 Jun, 2018
Government Loan (MoF) Ministry of Finance 801 214 01 Jun, 2027
Shareholders' Loans Founding Shareholders 2,539 677 Open
Total 14,727 3,927
Murabaha Facility Arrangement (MFA) Successful Refinancing (July 2013) Zain KSA successfully closed a deal of the new Murabaha Facility amounted to SAR 8.63 Billion (USD 2.3 Billion): a long-term tenor of 5 years with a lower interest rate and a 3-year grace period of principal repayment
Ministry of Finance financing arrangement (June 2013) Zain working capital and liquidity have benefited from the agreement entered into with the Ministry of Finance: seven years deferral of royalty fees payable to the Government estimated at SAR 800 Million (USD 213 Million) annually
Shareholders loans Significant amount of these loans are due to Zain Group
Zain KSA Borrowings summary (as of December 31th, 2014)
Confirmed support obtained from key financial institutions, shareholders and the ministry of finance
38
39
Appendices
40
Mobily dispute: Executive summary
Zain agreed to purchase services including national roaming from Mobily in 2008
To date, Zain has paid Mobily around SAR1.4b for these services
Zain has accepted and paid all invoices for the units consumed, at the prices mutually agreed (except the declared SAR13m)
However, the dispute arises from Mobilys unilateral reversal of agreed contract amendments
Mobilys claim filed with the arbitration panel consists of three (3) A4 pages, claiming an additional SAR2.2b
41
Mobily dispute: Arbitration Panel
Dr. Fahd Abu Himad Chairman
Dr. Abdulaziz Al Ateeq Zain appointee
Al Jadaan (Clifford Chance)
Zain lawyers
Dr. Saeed Yahyed Mobily appointee
Majed Garoub Mobily lawyers
Allen & Overy
Mobily lawyers
Arbitration Panel
(3 members)
Arbitration panel timeline: 20th Dec 2014: First panel hearing, at which Mobily submitted a 3 page claim for SAR2.2b
plus SAR59m damages. 7th Jan 2015: Al Jadaan informed the panel: Mobily shall provide more details, or the case
should be dismissed. 7th Feb 2015: Next scheduled meeting of the panel.
42
Capital Reduction
The Company announced on Tadawul on to 27/11/2014 its BoD recommendation for Capital Reduction as follows:
1.Reducing the Company's capital from SAR 10,801,000,000 to SAR 5,837,291,750, by 45.96%. 2.Reducing the number of shares from 1,080,100,000 shares to 583,729,175 shares. 3.This will be through the cancellation of 496,370,825 shares to write-off nearly 100% of the
accumulated losses as at 30th September, 2014. Reasons of Capital Reduction:
By 30 September 2014, the Company had accumulated SAR 4,963,708,250 in losses. This represented 45.96% of its paid up capital
In order to avoid triggering the requirements imposed on companies with accumulated losses in excess of 50%, the Company is seeking to eliminates its accumulated losses through a capital reduction in an equivalent amount.
EGM Timeline:
Capital reduction application submitted to CMA on 8th December, 2014 Received the CMA approval on 27th January, 2015 EGM was held on 25th February, 2015 and has been approved by 99% of attendees by the
Shareholders
43
Q & A
44
For more information, please contact Zain KSA Investor Relations Team: Email: [email protected] Telephone: +966 59 244 8888 Website: www.sa.zain.com
Thank you!
Caring through
Winning