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March 2015 Caring through Winning Zain KSA – Investor Presentation
44
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  • WORKING DRAFT

    Confidential

    March 2015

    Caring through

    Winning

    Zain KSA Investor Presentation

  • 2

    Expectations and projections regarding future performance of the

    company referenced in this presentation are forward-looking

    statements within the meaning of applicable securities laws and

    regulations. These are statements which the management believes

    are true at the time of their preparation based on available data and

    information and are subject to future events and uncertainties and

    to the successful and timely execution of plans and strategies,

    that could cause actual results to differ materially from

    those anticipated in these forward-looking statements.

  • Table of contents

    3

    1. Overview of Zain KSA

    2. Strategic Objectives

    3. Operational Update

    5. Financial Performance

    4. Regulatory Update

  • KSA mobile market is promising

    4

    Source: GlobalWebIndex Jan14

  • 8th Most active country

    on Twitter (1) accounting

    for 2.33% of all tweets

    5

    KSA is a digital environment as confirmed by user behavior

    (1) as of April 2014 Source: Global Digital Statistics 2014, Reuters

    88% Smartphone expected penetration in 2015

    51% Social media penetration as a % of the total population

    60% Access internet on their smartphones at least once a day

    87% Visit social networks

    91% Watch video online regularly

    Largest user of YouTube per capita in

    the World

  • 6

    KSA is a large market in the region

    2014 mobile market size

    % Share of Data

    Saudi Arabia

    Bahrain

    Kuwait

    Lebanon

    Iraq

    Jordan

    14.7 27%

    2.7 23%

    1.2 25%

    5.1 8%

    0.6 30%

    Sudan

    1.9 18%

    3.4 17%

    Morocco

    0.3

    South

    Sudan

    0.1

    Market Size Total Revenues USD Billion

    Yemen

    1 13%

    Oman

    1.1 38%

    UAE

    5.3 33.7%

    1.6 39%

    Qatar

    Syria

    .8 15%

    Algeria Libya

    Tunisia

    1.3 9%

    Egypt

    3.84 10%

    4.6 8%

    3.4 11%

  • 7

    IPO in February 2008

    Zain KSA

    Commercial

    Launch

    Technology Neutral License award in July,

    2007 with an amount of

    SAR 23 Bn

    Reaching EBITDA

    breakeven

    First operator commercially launching 4G-

    LTE service in KSA Completed a Capital Reduction of

    SAR 9.2 Bn, and then a Rights

    Issue transaction of SAR 6 Bn

    Repayment of SAR 750 Mn out of

    the SAR 9.38 Bn MFA Facility

    Entered into an agreement with MoF to postpone the government dues

    estimated at SAR 800 Mn annually for the next 7 years

    Successfully refinanced the MFA* Loan of SAR 8.63 Bn for 5 years tenor

    * Murabaha Facility Arrangement

    Signing of SAR 4.5 Bn Network

    Expansion Agreements

    Project Reload

    2007 2008 2009 2010 2011 2012 2013 2015

    EBIDTA up 24%

    in 2014 YoY

    Zain KSA Key milestones

    2014

    Completed a Capital

    Reduction from SAR 10.8 Bn

    to SAR 5.8 Bn

  • 37.05%

    20.80% 42.16% Founding Shareholders

    Public

    Provides Zain KSA with operational, technical, brand &

    financial support

    Zain Group:

    1. Faden Trading & Contracting Est. 6.0%

    2. Saudi Plastic Factory Est. 5.9%

    3. Abu Dhabi Investment House P.J.S.C. 2.1%

    4. Al Marai Co. 2.1%

    5. HH Prince Sultan Al Kabeer 2.1%

    6. Al Jeraisy Development Co. Ltd. 1.1%

    7. Architectural Elite Est. 0.6%

    8. Al Sale Al Sharkiya Co. Ltd. 0.5%

    9. Rakisa Holding Co. 0.4%

    Stake(%)

    Zain KSA Current Shareholding Structure

    8

    Zain KSA shareholders structure is well diversified

    Around 400,000 Shareholders

  • Table of contents

    9

    1. Overview of Zain KSA

    2. Strategic Objectives

    5. Financial Performance

    4. Regulatory Update

    3. Operational Update

  • 10

    Key challenges faced by Zain KSA

    Price of license

    Terms of license

    Telecom regulatory environment

    Competition

    Capital structure (Completed)

    Operational transformation

    Industry trends and OTTs impact

  • Zain KSAs plan will address three main challenges to improve its operation and financial performance

    11

    Operational

    Transformation Regulatory Balance Sheet

    Plan

    Progress

    The plan

    A B C

  • 12

    Zain KSA strategic objectives

    20% market share

    Profitable growth

    Operational excellence

    Progressive, dynamic and modern brand

    #1 in customer experience

  • 13

    Vision & Mission

    Vision

    Mission

    To provide a superior customer experience, and to be known as the video-

    streaming mobile operator-of-choice

    To create a fulfilling work environment

    To build a long-lasting prosperous relationship with our business partners

    To deliver our promises of value creation to our shareholders in a transparent way

    To proudly contribute to the economic and social development of the Kingdom

    To be the customer-centric Saudi telecom operator, providing reliable services through a caring approach

  • Zain KSAs Strategy

    14

    The Winning Through Caring

    Strategy

    Competitive Network

    More and Better

    Distribution

    Better Customer

    Experience

    Competitive Products &

    Services

    Growth in Business Segment

    More Efficiency

    Caring Culture

  • Brand Values

    15

    We want to become the customers best choice

    We are the trend- setter, modern, dynamic and enthusiastic

    We are happy to serve our customers, we cherish the relationship!

    We aim to be transparent, convenient, and straightforward

    We deliver a superior customer experience you can rely on us!

    Reliable Trendy

    Simple Caring

    Smart

    We are proud to be Saudi! Contributing to the economic and social development of KSA

    Saudi

  • Table of contents

    16

    1. Overview of Zain KSA

    2. Strategic Objectives

    3. Operational Update

    5. Financial Performance

    4. Regulatory Update

  • 17

    We have introduced 4 bold moves in 2014

    BOLD MOVE #1

    > Buy our data for fast 4G and get free calls to all networks

    > Grow voice market share through our current main acquisition driver : data demand

    BOLD MOVE #2

    > Buy unlimited access to YouTube and we will offer you data and voice

    > Grow penetration in Saudi youth segments

    BOLD MOVE #3

    > Move from unreal unlimited to complete worry-free postpaid packages

    > Reposition ourselves on the wealthy mid and high-end postpaid / hybrid market.

    > Grow value share.

    Commercial

    BOLD MOVE #4

    > Enjoy FREE UNLIMITED CALLS inside Zain Network

    > Prepaid: Recharge your line with 10 SAR card ONLY!

    > Postapid: free calls all day long without any limitations! (24/7)

  • 18

    Commercial

    Current offers are not efficient enough in terms of pricing

    MultiSIM available starting from 5GB with 30% price increase

    + >30% increase

    Size 2 GB 5 GB 10GB

    Price 30 SAR 50 SAR 70 SAR

    Old prices

    Size 2 GB 5 GB 10GB 50 GB

    Price 40 SAR 70 SAR 100 SAR 200 SAR

    New prices

    Data prices are about to be increased with shared MultiSIM data offers

  • 19

    The Video Clip embedded in this page is available on a separate file or through the following YouTube Link:

    http://www.youtube.com/watch?v=UJV5Yqx6VjM&list=UUur1wvE5t_L-tM3b6Si8bSQ

    Commercial

  • 20

    Commercial

    Flagships / FBOs / Kiosks Snapshots

    60 new shops have been rolled out with the new experience

  • STO

    RE

    REV

    AM

    P

    21

    Zain KSA will have more kiosks in major malls

    Zain KSA will be present in all major cities, leaving no black spots

    Noticeable growth in revenues of > 40% for the new Concept shops

    Better Shops

    1,426

    1,180

    814988

    758

    Q3 2014 Q1 2014 Q2 2014 Q4 2013 Q3 2013

    +45% +75%

    2 More Shops 1

    20141 20131 20151

    1 Including Shop-in-Shops, based on initial plans

    Commercial

    Increasing sales footprint while increasing the quality of sales

    400

    300

    204

  • 22

    Commercial

    We improved coverage in Jeddah, the main Western city

    Sales increase following the introduction of new sites

    All sites LTE sites

    50

    350

    250

    300

    400

    200

    150

    100

    0

    Febru

    ary

    Janu

    ary

    212

    396

    294

    Decem

    ber

    No

    vemb

    er

    Octo

    ber

    Septem

    ber

    Au

    gust

    July

    Jun

    e

    May

    Ap

    ril

    March

    360

    +22% SALES IN JEDDAH [ M SAR]

    NB: sales curve for the Western region, out of which Jeddah represents approximately 70%

    Introduction of new LTE sites.

    When network coverage is improved, commercial benefits are immediately observable +11% for the region, +3% for Jeddah

  • 23

    Technical

    Network Objectives and Beyond

    Deliver the best mobile data network in KSA

    Increase Network Reliability and Customer Experience

    Improve operational effectiveness

    Reload project: To build a competitive 3G & 4G network in phases

    Provide the necessary capacity to cope with the broadband traffic demand

    Prepare the network infrastructure to support future innovation and services

    Optimize revenue generation and customer experience

    Enhance network coverage and quality of service

    Improve vendor management

    Optimize cost structure

    Track results, measure performance and take action to improve outcome

  • Reload population network coverage per technology

    24

    16,735

    Phase1 Current

    12,230

    2G Site 6,046

    LTE Site

    3G Site 4,514

    1,670 4,217

    5,722

    6,796

    Nu

    mb

    er o

    f S

    ites

    Total Sites in Network

    Current and Projected Coverage Population

    Coverage Population % Current Phase1

    2G Coverage Population %

    93.4% 94%

    3G Coverage Population %

    84.5% 89%

    LTE Coverage Population %

    52% 77%

    Technical

  • 25

    Technical

    KSA LTE Coverage 2014 - 2015

    -95>X>=-105dBm

    -105>X>=-115dBm

    4G Legend

    X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    -95>X>=-105dBm

    -105>X>=-115dBm

    4G Legend

    X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    4G Coverage Prediction 2014 4G Coverage Prediction 2015

  • 26

    Technical

    -95>X>=-105dBm

    -105>X>=-110dBm

    3G Legend

    X>=-68dBm

    -68>X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    3G Coverage Prediction 2015

    KSA 3G Coverage 2014 - 2015

    -95>X>=-105dBm

    -105>X>=-110dBm

    3G Legend

    X>=-68dBm

    -68>X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    3G Coverage Prediction 2014

  • 27

    Technical

    KSA 2G Coverage 2014 - 2015

    -95>X>=-102dBm

    2G Legend

    X>=-58dBm

    -58>X>=-65dBm

    -65>X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    -95>X>=-102dBm

    2G Legend

    X>=-58dBm

    -58>X>=-65dBm

    -65>X>=-75dBm

    -75>X>=-85dBm

    -85>X>=-95dBm

    2G Coverage Prediction 2014 2G Coverage Prediction 2015

  • 28

    Experienced management team in place, driving the transformation

    Joined ZAIN in Sep'13

    Joined ZAIN in Jan'13 Joined ZAIN in Jan'14 Joined ZAIN in Jul'14 Joined ZAIN in Jul'11

    Joined ZAIN in Feb'08

    Joined ZAIN in Jul'14 Joined ZAIN in Jan'13

    Joined ZAIN in Oct14

    CEO Hassan Kabbani

    CFO Wissam Farhat

    CCO Matthieu Galvani

    CTO Frederick

    Vermeulen

    COO Saud

    Al-Bawardi

    CCCO Abdulmajid Al-Rashoudi

    CTRO Montgomery

    Hong

    CSO Andrew White

    CHRO Sulaiman Al Sultan

    Human Resources

    We commit

    To collaborate as ONE team!

    to deliver!

    to care!

    to fix and not to blame!

    to change!

    to put Zain as our first priority!

    to show mutual trust

    to WIN!

  • Table of contents

    29

    1. Overview of Zain KSA

    2. Strategic Objectives

    3. Operational Update

    4. Regulatory Update

    5. Financial Performance

  • 10.2%

    15%

    30

    Zain KSA competitive setting in a clearer perspective

    Services

    Relative size1) [Q4 2014 revenue figures]

    Source: Q4 2014 public financial reports, WCIS

    Mobile only Mobile Broadband (fiber)

    Mobile Broadband (fiber and copper) Fixed line

    1) Relative to overall revenues in KSA

    Rev. Share

    Mkt. Share

    12%

    19%

    88%

    of the market value is under

    duopoly

    Q3

    40%

    35%

    28%

    31%

    49.8%

    50%

    60% 50%

    Q4

    Q3

    Q4 Q3

    Q4

  • 31

    Challenging regulatory environment for the 3rd entrant

    On

    -n

    et

    14H

    On

    - n

    et

    10H

    Blended rates (illustrative)

    An insurmountable obstacle:

    Unrestricted (in practice) on-net discounting by the two largest operators, combined with,

    High and symmetric interconnection rates

    MTR is set by CITC, no change in MTR since 2008, KSA MTR is among the highest in the world

    Some tariffs offer free On-net

    25H

    5H On-net

    MT

    R 50% of subs. market

    31%

    of subs. market

    25H

    25H

    25H 19%

    of subs. market

    MTR = mobile

    termination rate

    MTR = mobile

    termination rate

    MTR = mobile

    termination rate

    Current market context The Club Effect is blocking Zain

    Source: Zain KSA information

  • MTRs have NOT changed in KSA since 2008

    32

    32

    25 25 25 25 25 25

    42

    36

    30

    23 19

    11

    4

    2008 2009 2010 2011 2012 2013 2014

    KSA MTRs Europe (av)

    MTRs : KSA vs European average (source: BEREC)

  • 33

    From the CITCs MTR consultation document (29th of September 2014) Clause 6 Page 5

    CITC says MTR should be around 8H

  • 34

    CITC just approved reducing the MTR rates from 25H to 15H

  • Table of contents

    35

    1. Overview of Zain KSA

    2. Strategic Objectives

    3. Operational Update

    5. Financial Performance

    4. Regulatory Update

  • 331

    899 879 890

    1,100

    6%

    14% 14% 14%

    18%

    2010 2011 2012 2013 2014

    2,530

    3,200 2,860

    3,135 3,223

    45%

    50%

    46% 48%

    52%

    2010 2011 2012 2013 2014

    +6%

    +35%

    36

    CAGR

    CAGR

    REVENUES [Million SAR]

    NET LOSSES/ MARGIN [Million SAR] EBITDA, EBITDA MARGIN [Million SAR]

    EBITDA increased by 24% in 2014 YoY and net losses narrowed by 23% in 2014 YoY

    GROSS PROFIT/ MARGIN [Million SAR]

    +2% CAGR

    5,672

    6,424

    6,171

    6,523

    6,244

    2010 2011 2012 2013 2014

    (2,358)

    (1,925) (1,749) (1,651)

    (1,270) -42%

    -30% -28% -25%

    -20%

    2010 2011 2012 2013 201424%

    3% -4%

    -23%

  • 702 780

    2,385

    1,293 1,092

    2010 2011 2012 2013 2014

    8,323 8,085 7,994 8,716

    9,696

    2010 2011 2012 2013 2014

    37

    +4% CAGR

    CUSTOMERS BASE [Million Customers] CAPEX, CAPEX/ REVENUES [Million SAR]

    CASH BALANCE [Million SAR] OPERATING CASHFLOWS (NET) [Million SAR]

    Customer base increased in 2014 by 11% YoY

    +12% CAGR

    1,404 1,195

    1,055 1,228

    685

    25%

    19% 17%

    19%

    11%

    2010 2011 2012 2013 2014

    462

    (88)

    (1,150)

    229 287

    2010 2011 2012 2013 2014

    11%

    -16%

    -44%

    25%

  • Description Provider Outstanding Amount [Million]

    Maturity SAR USD

    Junior Debt Consortium of 4 banks 2,250 600 05 Jun, 2016

    Export Credit Agency Facility Agreement

    International Banks 506 135 31 Jan, 2018

    Murabaha Facility Arrangement (MFA) Consortium of 8 banks 8,631 2,302 30 Jun, 2018

    Government Loan (MoF) Ministry of Finance 801 214 01 Jun, 2027

    Shareholders' Loans Founding Shareholders 2,539 677 Open

    Total 14,727 3,927

    Murabaha Facility Arrangement (MFA) Successful Refinancing (July 2013) Zain KSA successfully closed a deal of the new Murabaha Facility amounted to SAR 8.63 Billion (USD 2.3 Billion): a long-term tenor of 5 years with a lower interest rate and a 3-year grace period of principal repayment

    Ministry of Finance financing arrangement (June 2013) Zain working capital and liquidity have benefited from the agreement entered into with the Ministry of Finance: seven years deferral of royalty fees payable to the Government estimated at SAR 800 Million (USD 213 Million) annually

    Shareholders loans Significant amount of these loans are due to Zain Group

    Zain KSA Borrowings summary (as of December 31th, 2014)

    Confirmed support obtained from key financial institutions, shareholders and the ministry of finance

    38

  • 39

    Appendices

  • 40

    Mobily dispute: Executive summary

    Zain agreed to purchase services including national roaming from Mobily in 2008

    To date, Zain has paid Mobily around SAR1.4b for these services

    Zain has accepted and paid all invoices for the units consumed, at the prices mutually agreed (except the declared SAR13m)

    However, the dispute arises from Mobilys unilateral reversal of agreed contract amendments

    Mobilys claim filed with the arbitration panel consists of three (3) A4 pages, claiming an additional SAR2.2b

  • 41

    Mobily dispute: Arbitration Panel

    Dr. Fahd Abu Himad Chairman

    Dr. Abdulaziz Al Ateeq Zain appointee

    Al Jadaan (Clifford Chance)

    Zain lawyers

    Dr. Saeed Yahyed Mobily appointee

    Majed Garoub Mobily lawyers

    Allen & Overy

    Mobily lawyers

    Arbitration Panel

    (3 members)

    Arbitration panel timeline: 20th Dec 2014: First panel hearing, at which Mobily submitted a 3 page claim for SAR2.2b

    plus SAR59m damages. 7th Jan 2015: Al Jadaan informed the panel: Mobily shall provide more details, or the case

    should be dismissed. 7th Feb 2015: Next scheduled meeting of the panel.

  • 42

    Capital Reduction

    The Company announced on Tadawul on to 27/11/2014 its BoD recommendation for Capital Reduction as follows:

    1.Reducing the Company's capital from SAR 10,801,000,000 to SAR 5,837,291,750, by 45.96%. 2.Reducing the number of shares from 1,080,100,000 shares to 583,729,175 shares. 3.This will be through the cancellation of 496,370,825 shares to write-off nearly 100% of the

    accumulated losses as at 30th September, 2014. Reasons of Capital Reduction:

    By 30 September 2014, the Company had accumulated SAR 4,963,708,250 in losses. This represented 45.96% of its paid up capital

    In order to avoid triggering the requirements imposed on companies with accumulated losses in excess of 50%, the Company is seeking to eliminates its accumulated losses through a capital reduction in an equivalent amount.

    EGM Timeline:

    Capital reduction application submitted to CMA on 8th December, 2014 Received the CMA approval on 27th January, 2015 EGM was held on 25th February, 2015 and has been approved by 99% of attendees by the

    Shareholders

  • 43

    Q & A

  • 44

    For more information, please contact Zain KSA Investor Relations Team: Email: [email protected] Telephone: +966 59 244 8888 Website: www.sa.zain.com

    Thank you!

    Caring through

    Winning