3/17/2010 1 Yu-li Liu Chun-fa Chuang Ping-Hung Chen Yuntsai Chou Ru-Shou Robert Chen Kuo-feng Tseng March 11, 2010 Telecom and Media Industries Newspaper Magazine TV Satellite TV (Cable TV) Cable Operators Radio Wireline Wireless Film Music
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Yu-li Liu Chun-fa Chuang Ping-Hung Chen Yuntsai Chou Ru ... · Yu-li Liu Chun-fa Chuang Ping-Hung Chen Yuntsai Chou Ru-Shou Robert Chen Kuo-feng Tseng March 11, 2010 Telecom and Media
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3/17/2010
1
Yu-li Liu
Chun-fa Chuang
Ping-Hung Chen
Yuntsai Chou
Ru-Shou Robert Chen
Kuo-feng Tseng
March 11, 2010
Telecom and Media Industries
� Newspaper
� Magazine
� TV
� Satellite TV (Cable TV)
� Cable Operators
� Radio
� Wireline
� Wireless
� Film
� Music
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Overview
� Newspaper: 4 major newspapers
� TV: 5 (1 PBS, 1 semi-public)
� Cable operators: 63
� Cable MSO: 3 foreign, 2 local
� Satellite channels: more than 100 channel
� Radio (national and local)
� Wireline Telecom: 4, CHT dominates the market
� Wireless Telecom: 3 big, 3 small
� ISP: Hinet (CHT) dominates DSL market
Policy and Law factors
� National Communications Commission (like the
FCC in the US) was established in 2006.
� Horizontal integration cap: one third of the
market for cable operators
� Vertical integration cap: one fourth of the market
for cable operators
� Informal concentration rule for radio (75%. 50%)
� Open up 10 rounds of radio licenses since 1993
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Policy and Law Factor--continued
� Open up fixed network licenses in 2000
� In 2003, the Legislative Yuan passed the
law and asked all the government, military
and political party shares to be withdrawn
from the electronic media (TV, cable, and
satellite TV)
Newspaper
� Lift the restrictions on newspapers in 1988
(such as printing, publishing, editions)
Abolish Publication Law
� Hong Kong’s Apple Daily came to Taiwan
in 2003
� Sensational and partisan newspaper
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� Source:
� Advertising yearbook of Taiwan, the republic
of China
� Difficulty: No ABC system
% 1996 2000 2004 2007
China Times News Group 38.7 32.2 30.2 22.6
United Daily News Group 49.4 41.0 37.4 21.2
Liberty Times News Group 6.1 19.5 29.8 32.1
Apple Daily 0.0 0.0 0.0 24.0
Independent Post News Group 3.5 1.7 0.0 0.0
The Great Daily 2.3 5.6 2.6 0.0
Total Advertising Revenues (NT mil) 20,785 18,746 16,524 13,668
Total Advertising Revenues (USD mil) 650 586 516 427
Total Revenues (NT mil) 54,804 151,559 179,418 198,171 212,240 207,552
Total Revenues (USD mil) 1,713 4,736 5,607 6,193 6,633 6,486
CR4 93 92 92 92 89 92
HHI 3566 2413 2437 2404 2273 2583
NOAM 1456 985 995 981 804 1054 Notes: Sep. 2008 Taiwan Mobile officially merged TransAsia Telecommunications and Mobitai Communications and became the first mobile telecommunication operator to successfully complete a merger in Taiwan
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� Source:
� Taiwan Cinema Yearbook, published by
Chinese Taipei Film Archive
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% 1998 2000 2004 2007
Buena Vista 14.99 33.08 28.47 29.52
UIP 24.45 18.86 18.46 19.46
Warner 13.16 11.15 17.47 18.64
FOX 17.82 10.52 15.93 7.96
Total Revenues (NT mil) 2,987 2,559 2,585 2,716
Total Revenues (USD mil) 93 80 81 85
CR4 70.43 73.61 80.33 75.57
HHI 2,188 2382 2,097 2,257
NOAM 1094 1191 1049 1129
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% 2005 2006 2007 2008
ALFA Music 2.67 2.9 0.63 0
Avex 11.81 13.13 15.77 20.23
B`in Music 0 1.54 3.1 4.51
Forward Music 2.45 3.53 2.43 3.16
Gold Typhoon 16.84 10.75 14.17 8.75
Jingo 0.61 1.41 0.84 2.25
HiGH NoTE 1.81 0.54 1.45 1.89
HIM 2.81 3.29 4.88 2.37
LINFAIR Records 1.78 1.64 2.65 3
Rock Records 3.11 5.73 3.84 1.74
SEED 0 0.02 1.45 1.86
Sony Music 19.25 14.84 12.23 12.54
Universal Music Taiwan 18.92 15.39 15.06 15.01
Warner Music Taiwan 9.45 11.27 9.18 11.71
Total Revenues (NT mil) 3,514 2,326 2,156 1,722
Total Revenues (USD mil) 110 73 67 54
C4 66.82 54.63 57.23 59.49
HHI 1278.41 943.92 976.54 1065.56
Noam 369.06 252.27 260.99 295.53
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Conclusion
� Satellite TV—moderate concentration
� Radio—less concentration (except national radio)
� Others—high concentration
� International players enter cable TV (operators—MSO) market
� Public broadcasting group (PBS, CTS, Hakka TV, Aborigines TV)
� More multi-media ownership (Telecom, cable MSO, satellite TV groups)