Yù Háo Huì Media Kit 2014

2014 MEDIA KIT

YÙ HÁO HUÌ

Yù Háo Huì is an invitation-only VIP club for China’s most affluent and influential spenders and investors. This prestigious audience is deeply engaged through targeted events, print and digital and social media.

The brand benefits from an ever-evolving membership base and responds directly to ongoing research and direct feedback from members and partners.

Yù Háo Huì is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high net worth individuals in Greater China, which has over five years experience of VIP club management. INFO/NATION conducts extensive research to identify Hong Kong’s most influential business leaders and to understand their inspirations, interests and passions.

The most qualified audience of high and ultra high net worth individuals

OUR PARTNERSHIPS

The Yù Háo Huì club is exclusively tailored to the tastes and passions of China’s high net worth individuals. We have unique access to a highly desirable audience and work with selected brands produce a range of touch points that we know will interest and engage them. We aim to know each of our members intimately and using these insights we hand‐pick audiences in line with each of our partner’s specifications, thus creating truly integrated marketing campaigns on their behalf. We will only partner with brands that we believe will interest and engage our members.

THE MEMBERS

Yù Háo Huì draws upon the demographic and psychographic information gathered by the INFO/NATION research team to ensure the membership base is continually refined to encompass the most desirable target audience.

MEMBER PROFILE

Heads of listed companies: CEOs, chairmen, directors and presidents of locally-listed companies with a minimum turnover of USD$25 million

Professionals: Partners or owners of professional practices such as solicitors, accountants, selected doctors and architects

Heads of privately-owned companies: Founders and owners of privately-held companies with a minimum turnover of USD$20 million

Our dedicated research team

ensures a constantly

updated membership base

THE MEMBERS

INTERESTS

Art 34%

Fashion 64%

Fine dining 84%

Wine & Champagne 67%

Fine jewellery & timepieces 62%

Luxury cars 59%

Yachts & luxury boating 31%

Private aviation 22%

Property 78%

Wealth management/investments 69%

GENDER

Male 77%

Female 23%

AGE

Under 30 12%

30-45 37%

POSITION

CEO, Chairman, Exec Dir. 47%

MD, President, VP 26%

Owner, Founder 16%

Other Profesional (Doctor, lawyer, account, etc.) 6%

Other 5%

45-55 42%

Over 55 9%

Membership to Yù Háo Huì is strictly limited and reserved for 30,000 of the most affluent and influential business leaders in Mainland China. Approximately10,000 members are based in Shanghai, 10,000 are in Beijing and 10,000 are in Guangdong Province.

EVENTS

Yù Háo Huì ensures a relevant guest list for every event, based on an in-depth understanding of our members’ interests and passions.

These events give partners the chance to build powerful links with a targeted audience, driving valuable new business and strengthening existing relations.

EVENT OPPORTUNITIES

Multi-branded: Yù Háo Huì brings together complimentary brands for a single event with an audience that values the collective ensemble Example: Gentlemen’s Evening (Rolls-Royce, The Glenlivet, G.H. Mumm, Eight&Diamond, and Platinum Wines)

Bespoke: Yù Háo Huì creates a tailored event especially for the partner, based on their specific needs and objectives Examples: The Hong Kong launch of the Aston Martin One-77, EFG Private Bank Market Outlook event

Investment Summit: Yù Háo Huì’s quarterly Investment Summit engages 100+ active investors looking for the next big opportunity Recent partners: Stanley Gibbons, Swiss Space Systems, Collins&Kent and New Asia Investments

VIP Guest Invitation: Yù Háo Huì can deliver an attendance of high quality, targeted guests at partner’s events Recent partners: Grieb & Benzinger, Ermenegildo Zegna, Rediscovered and Galaxy Macau

Property Investment Exhibition + Seminar (PIE+S): A round-up of the most compelling investment opportunities from around the world Recent partners: Herald Land, Art Futures, Asia Plantations, Savills and Ayana

YÙ HÁO HUÌ MAGAZINE

Yù Háo Huì magazine is hand-delivered to members in Mainland China twice a year. The glossy publication’s strong editorial direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke content written by top international journalists, the magazine features exclusive interviews with key global business leaders and luminaries, insightful investment stories, high-end fashion shoots and much more.

INVITATIONS

A round-up of Yù Háo Huì’s latest member-only events

INVESTMENT

Leading alternative investment advice from industry experts

INSIDERS

Interviews with notable personalities and profiles covering all aspects of business and culture

INSPIRATION

Celebrating a life of luxury with insights and anecdotes on the most desired products and services

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編號索引 000

0504

邀請Chopard預覽

Chopard 蕭邦新系列 2012年11月24日，裕豪匯的尊貴會員們來到香　干德道39號頂層公寓參加蕭邦新系

列的私人預覽。當晚最耀眼奪目的要屬價值2千萬英鎊的32卡拉變色龍鑽石，其顏色會隨　溫度和亮度的變化而變化。Balia Chen等人的時裝表演呈獻了蕭邦的最新聖誕系列產品。蕭邦集團的設計師Yves Berney也來到現場親自為嘉賓們設計獨一無二的定制珠寶，女高音歌手Carmen Chan更一展歌喉為大家助興。

BMW寶馬發行 香港淺水灣酒店 裕豪匯的尊貴會員們來到淺水灣酒店，參加寶

馬最新7系列的發行儀式，並盡情享受晚宴。現代的車身設計和美妙的車內配備，展現出此　系的高雅。身　黑領帶的嘉賓們亦是這次寶馬豪華系列發行活動的一大亮點。

Bally巴利預覽 香港置地文華東方酒店

這次為裕豪匯會員特別舉辦的Bally私人預覽及購物活動，展示了2012秋冬的最新時裝及皮革配飾系列。許多會員在現場購買了最新時尚　類、衣飾和首飾，其中　括Bally工匠手工製作的Scribe定制鞋。

邀請BMW發行和Bally預覽

03

Jumper: Hermes, Shorts: Orlebar Brown at Sidewalk, Sunglasses: Arnette at The Sunglasses Hut, Shoes: Bally, Bag: Stylist’s own

03

RATES & SPECIFICATIONS

POSITION

Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread) NOTE: If text runs across the inside gutter of a DPS, please allow 3mm away from the centre line each side

FILE FORMATS

Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlinedColour Mode: CMYK (SWOP)Files must be submitted on CD-ROM with a colour proof

FASHION SHOOT PACKAGE

6-8 page fashion shoot published in the magazine

Exceptional locations (yacht/ private jet...)

Products highly visible and referenced in the magazine

1 x full page (early RHP) advert

Exclusivity in product category

Package price USD11,500

EDITORIAL PACKAGE

Access to Yù Háo Huì editorial & design team

2 page editorial feature / interview / brand story

1 full-page full-colour advert in Yù Háo Huì

Package price USD9,500

YÙ HÁO HUÌ MAGAZINE 2014

Issue

FULL PAGE USD/INSERTION

Full Page ROP

Right Hand Page

Premium Position (IBC, Opposite Contents, Editors Note, etc.)

OBC

DOUBLE PAGE SPREAD USD/INSERTION

DPS ROP

Premium Position (Before Contents)

IFC (1st DPS)

HIGH IMPACT USD/INSERTION

“Z” Cover DPS

IFC Gatefold (4x full page)

TRIM SIZE W X H (MM)

205 x 287 (mm)410 x 287 (mm)

BLEED SIZE W X H (MM)

211 x 293 (mm)416 x 293 (mm)

Spring Autumn

1x7,500

8,700

9,000

10,500

2x6,800

7,800

8,200

9,500

1x14,800

19,100

21,000

2x13,300

17,200

18,600

1x15,000

17,500

YÙ HÁO HUÌ ONLINE

WEBSITE

Yù Háo Huì website is updated with fresh, compelling content reguarly. Open to non-members as well as members, the site also features videos and photographs from recent events as well as behind-the-scenes snapshots into the world of Yù Háo Huì.

E-NEWSLETTER

The inside track on luxury living delivered directly to the inboxes of our Yù Háo Huì members, every month.

ELECTRONIC DIRECT MAIL

Partners can connect directly with members through Yù Háo Huì eDM service. A cost effective, highly trackable form of direct, targeted promotion.

USD

1x 2x 4x

eDM (per broadcast) 5,700 4,900 3,900

MONTHLY RATE USD

Banner - Bespoke placement 2,000Banner - Homepage 2,300 Sidebar - Bespoke placement 1,600Sidebar - Homepage 2,700

BANNER SIZE

Homepage 421 (w) x 56 (h) pixels

Sidebar 220(w) x 170 (h) pixels

MONTHLY RATE USD

Banner advertisement 3,750

BANNER SIZE

421 (w) x 56 (h) pixels

To be suplied in jgp format with a maximum file size of 30k

16F Chao’s Building | 143-145 Bonham Strand | Sheung Wan | Hong Kong

Tel +852 3620 3157 | Fax +852 3753 1811 | [email protected] l www.yuhaohui-asia.com