Yr12 lesson 6 for 12B

• Your challenge is to apply all research and knowledge acquired with regard to Working Title Films and The Boat that Rocked.

• Slides 3-9 describe the issues that you should be familiar with and be able to discuss in relation to the case study films.

• This challenge if done properly will help you to make sense of what is required of you for the exam.

• So the challenge… Use diagram on the next page (which takes you through PDE backwards), present answers to the questions posed (understanding how the questions link as you go along), and present findings in a display format on sugar paper (bright colours and pictures needed!)

• Next week you will present your findings to the class (so will have to prepare how do this for HW) – and the best team wins a prize.

THE CHALLENGETHE CHALLENGE(FORMALLY KNOWN AS THE 60MIN CHALLENGE, BUT DUE TO IT TAKING CONSIDERABLY LONGER A NAME

CHANGE HAD TO MADE!)

INSITUTIONS AND AUDIENCES

THE FILM INDUSTRYApplying research to exam

criteriaCandidates should be familiar

with…

……The issues raised by media ownership inThe issues raised by media ownership incontemporary media practice.contemporary media practice.

• Consider how the ownership of the production, distribution and exhibition companies affects the type of films that are made.

How did

+ affect

+

How did

How did

affect

affect

UK Distributor

+

……The importance of cross media convergenceThe importance of cross media convergenceand synergy in production, distribution andand synergy in production, distribution and

marketing.marketing.• Understand how all aspects of the media (websites,

newspapers, television etc) are used to market a film and show you understand how companies work together to produce and distribute films.

Compare how these films where marketed, how much did they utilise cross media platforms and convergence? To what extent was this down to the benefits of ownership, synergy and vertical integration?

……The technologies that have been produced inThe technologies that have been produced inrecent years at the levels of production,recent years at the levels of production,distribution, marketing and exchange.distribution, marketing and exchange.

• Show you are aware of how new technology has been used to improve the making, distributing, marketing and exhibition on film.

Find out about filming in HD, SFX and how they are added at the editing stage of film production, how the internet influences the ways films are marketed and distributed, digital distribution of film (research DSN -Digital ScreenNetwork) and digital exhibition of film. Refer to at least 1 case study.

Berlinale Keynotes Film 2.0 is cinema toast? Video with some interesting points

Read the next slide as it links to this one!

……The significance of the proliferation ofThe significance of the proliferation ofhardware and content for institutions andhardware and content for institutions and

audiences.audiences.• Show you understand how the increase and

improvements made in technology are affecting the ways that films are made and distributed today. Also, be able to assess how technological improvements have impacted the viewing experience, at home and in the cinema.

You need to be able to explore how the affordability ofnew technology has impacted on the making, distributionand exhibition of film. The DSN is relevant to this area too– how has it improved our access to film? What aboutBluray and the affordability of DVDs? Piracy? Refer to casestudy. Information researched for the last slide is relevanthere too.

……The importance of technological The importance of technological convergence for institutions and audiences.convergence for institutions and audiences.

• Understand how new technologies can combine to produce, market, distribute and exhibit a film successfully.

Information from the last two slides relevant here too butyou need to have specific examples of how technologiescan combine to reach a target audience (Eg, ‘The Boatthat Rocked’ – soundtrack was advertised on mp3.com.Vivendi own Universal and mp3.com. ‘This is England’ -Greenroom digital (marketing agency) approachedBritfilm.tv to launch a ‘site take-over’ to market the filmto target audience. )

……The issues raised in the targeting of nationalThe issues raised in the targeting of nationaland local audiences (specifically British) byand local audiences (specifically British) by

international or global institutionsinternational or global institutions

• Show you know how international and global institutions target a national and local British audience.

‘Working Title’ is owned by ‘Universal’, why is it inUniversal’s interest to have a subsidiary such as WT?Compare WT’s films to ‘blockbusting’ movies such as‘Avatar’. How do films, such as this, target such massiveaudiences?