YPO/WPO Joint Chapters Meeting, October 15, 2008

• 1. Succeeding With Social Technologies Charlene Li Altimeter Group

2. Is this what social media is about? Source: Wordle.net 3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies 4. Process and goals lead to strategy 5. This is radical listening 6. Dell used blogs to start a dialog 7. Helping users support themselves 8. Starbucksinnovates with the groundswell 9. Everyone becomes a marketer 10. Org charts become less relevant 11. BlueShirtNation.com supports Best Buys front line employees 12. Firewalls will disappear 13. Getting Started 14. #1: Start small Experiment Listen first 15. #2: Develop relationships,not campaigns 16. #3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block 17. #4: Get the help you need See a list at wiki.altimetergroup.com 18. How to find good help

• Focuses on relationships, not campaigns.

• Uses social media successfully themselves.

• Commits resources to learning and training.

• Has learned from their mistakes.

• Respects and is humbled by the medium.

19. #5 Prepare for failure 20. The biggest challenge Photo: Kantor,http://www.flickr.com/photos/kantor 21. Develop intestinal fortitude 22. Summary

• Determine the kind of relationship you want to have with your audience.

• Start with one simple goal.

• Create an environment to quickly learn from the mistakes youll be making.

23. May the groundswellalways be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright 2008 Altimeter Group