YoY® YoY® extended Supply Chain Planning System YoY® eSCP is the foundation for internal & external supply chain transparency. It offers all the skills required to manage and operate the extended supply chain. In this way, we fix problems that were simply unsolvable between the boundaries of a single Enterprise Company Profile
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YoY®
YoY® extended Supply Chain Planning System
YoY® eSCP is the foundation for internal & external supply chain transparency. It offers all the skills required tomanage and operate the extended supply chain. In this way, we fix problems that were simply unsolvable betweenthe boundaries of a single Enterprise
Company Profile
YoY®
Problem & Solution
Consumer Business & Digitalization• Information on products along the extended supply chains is not available or is
at best siloed among various supply chain actors• Manufacturer nowadays are being held accountable and are increasingly
required to collaborate more closely with other actors involved along their extended supply chain and automatically share information with them• Because the end consumer is demanding more transparency and is
putting increasingly high ethical demands on his goods• Because the highest remaining potential for optimization lies in those
processes that take place between the different silos and supply chain actors
• Because legislators are increasingly requiring companies to be aware of their supply chain and to be able to report on it
• Ethical values are increasingly shaping purchasing decisions• Trust & brand loyalty are created through transparency• Subsequent consumer cohorts (GenZ) are difficult to be
reached via traditional communication channels• UX (user experience) is the new currency in marketing• In the future, consumer decisions will increasingly be
influenced or even made by AI bots.
YoY®
Track & TraceLayer
Big Data Layer Digital Twincontaining product2consumer data
BlockchainSyndication
Application Layer
Meta DataLayer • Track & Trace provisioned by a private distributed ledger
holds the genealogy of the extended supply chain• Captured metadata refers to the genealogy and goes
combined into the Digital Twin• Blockchain bridges syndicate bi-directional flow of
information between third-party blockchain track and trace platforms
• Digital Twin holds structured product2consumer data and stands as repository for any related application
• YoY® AI p2c makes use of Digital Twin Big Data and supports the automation of core business processes such as product development, production and demand planning
adapts the execution in a consumer-centric way 4 …and distributes it to the
consumer community conveying transparency and trust
5
Value Proposition - The Digital Twin
YoY®
Market Opportunity & Risks
Total addressable Market (TAM)€5.694.081.473*
Serviceable available Market (SAM)€385.187.864*
Serviceable obtainable Market (SOM)€ 269.631.505*
Manufacturing Industry Global Market Size€683.848.020.000.*
Global Manufacturing Industry Market Size is € 671 Bn. Companies spend on average 0,83% of their annual Revenue on SaaS Enterprise Applications.
With YoY® we can have a realistic 6.76% share of the SaaS Enterprise Applications budget.
Since even with a global organization, it will be impossible to cover all the world´s internal markets. We therefore assume a Global Market Coverage of 70%.
*Sources: Please refer to our internal Business Plan
YoY® Competition Due to our unique approach - No direct competitionCompetition Cluster in different areas
Track & Trace Platform
We are not in a war to become the premier track & trace-platform. YoY® can integrate them
Enterprise special Purpose Track & Trace Applications
YoY® supplies a unique and powerful Digital Marketing channel as additional value proposition
Enterprise AI
• YoY® is not limited to internal standard processes, but conversely it covers the extended value chain product2consumer
• YoY® AI builds on its unique product2consumer Digital Twin as Big Data repository
• YoY® AI smart product2consumer automation platform refers to the core process of the Intelligent Enterprise, covering the 2 most important aspects, the value creating product and the end-consumer
• YoY® Building Blocks deliver immediate value to the client while they extend the necessary base for the execution of an Enterprise Automation AI-strategy
The first Global Solution that has been awarded by SAP as “Intelligent Enterprise Solution”
YoY® leveraging SAP-concepts such as Qualtrics (missing links),
SAP Logistics Business Network (adding value apps),
SAP Material Traceability Blockchain (adding meaningful use case) &
SAP C4 Suite (back integration)
YoY®
Building Blocks: YoY® Smart Goods xB2B2C-PlatformA commercialized packaged solution for the Intelligent Enterprise
YoY® ERGONOMIXX® – Augmented Workplace
Digital Shop Floor TouchPoint that eliminates any gap between the SAP world and other
data sources.
YoY® vineaS4® – Batch Traceability & Production Monitor
SAP Add-on to enable and support batch traceability process in internal supply chain
YoY®-Analytics Customer Journey Dashboard
Analytics Customer Journey dashboard for the product2consumer Digital Marketing Channel
& Consumer Intelligence
YoY® Info Track – Track & Trace
Configurable Track & Trace Widget for internal and external transparency of the Extended
Supply Chain
YoY® BrandUX® – Digital Consumer TouchPoint
Digital marketing channel product2consumer to improve User Experience, gain consumer
insights
YoY® Digital Identity – Product Protection & Anti-counterfeiting
Activates digital identity, mitigates fraud risks in the consumer
products and retail sector
YoY®-Digital Consumer TouchPoint CMS
Content management tool for the product2consumer Digital Marketing Channel
& Consumer TouchPoint
YoY® Augmented Reality
Enhancement tool for industrial and consumer products, telling brand stories or creating new
business models
YoY® Digital Twin – p2c Big Data
Track & Trace provisioning, private distributed ledger, Big Data repository & Blockchain
Integration
YoY® CollaborateSC
Track & Trace workflow and collaboration tool, root cause analysis and recall management
Business Model
YoY®
ITbyCloud SE founded as SAP Consultancy to
serve the German wine-industry
2011
First YoY®-evaluation project at Markgraf von Baden winery grabbed global attention with presentations at several SAP-events
Spring 2018
First YoY®-labelled products, such as
milk, coffee, moringa ingredients & cheese
hit the shelves in German retail
Fall 2019
Milestones of YoY®2017First concepts have been created and awarded in the field of industry 4.0 and digitalization
First 3 quarters of 2019YoY®-platform has been developed from
MVP to commercial platform
Fall 2018First YoY® commercial projects have been
committed by clients.
End of 2020YoY® ESCP SaaS Enterprise Solution has proven market fit with several industrial customers. May 2021New Offices @NOI Techpark Bolzano (Italy) to elaborate future roadmaps and improve usability.
Launch of Target Business Process
Applications to cope with new
standards (ISO,etc)
1995
1995 - 2010At first launch Target QM based on
Lotus Notes. Since then, changes of underlying technologies happened (MS
• We fix problems that are simply not solvable between the boundaries of a single enterprise
• We improve topline financial results by supporting the fact-based development of products, pricing, assortments, promotions, personalized services and consumer engagement that drive sales and satisfaction
Only the “YoY®-Digital Twin“ concept can produce structured Big Data. In addition, it allows you to apply AI for decision support for contextual commerce while improving transparency,