YouTube Workshop April 2016

YOUTUBE

WORKSHOP

By Lorri Ratzlaff

makingsenseofsocialmedia.org

How to Market Using YouTube

Marketing on YouTube is beyond the art of making and

editing videos.

It requires planning and patience and sometimes getting VERY

much outside of your comfort zone (i.e. vlogging in public) to

grow your channel and start making a real impact (and

income) with your videos.

YouTube workshop


http://makingsenseofsocialmedia.org/

FACTS:

I have been making videos since 2009 and have only just

recently started seeing growth, and earning money with

YouTube. That is only my story though; it doesn’t have to take

that long!

I have always loved the thrill of making videos, but now that

I’ve learned how to earn, it has inspired me to grow my

channel and focus heavily on videos and video marketing.

This takes initiative and creativity.

These are the lessons I share with you today.

YouTube workshop



Today we’re going to cover:

- Channel Set Up

- Google AdSense

- Optimizing Videos

- Branding


YouTube workshop


Channel Setup

1. Settings

Set up your channel as completely and effectively as

possible in order to allow your viewers and fans to find

and follow you and potentially become a customer or

business partner, with whatever product or service you

provide.


YouTube workshop


Channel Setup

For everything I’m about to show you [or if you ever get

“lost”] simply follow these steps to your dashboard:


YouTube workshop


Channel Setup

1. Settings


YouTube workshop

Main settings

found here


Channel Setup

1. Settings


YouTube workshop

You can do

just these

default settings

OR you can

click on the

more options

prompts


Channel Setup

1. Settings


YouTube workshop


Channel Setup

1. Settings


YouTube workshop


Channel Setup

1. Settings


YouTube workshop

This is where you can set up your custom

URL for your YouTube Channel (once you

have 100 subscribers)


Channel Setup

1. Settings


YouTube workshop

Back to My Channel and the

Settings Button


Channel Setup

1. Settings


YouTube workshop

Have this “turned on” so you can

add sections and customize the

layout of your YouTube channel


Channel Setup

1. Settings


YouTube workshop


Channel Setup

1. Settings


YouTube workshop

Refer to next slide

Having an Associated Website allows you to have

“cards” - this is a website you own


Channel Setup

1. Settings


YouTube workshop


Channel Setup

1. Settings


YouTube workshop


Channel Setup

1. Settings


YouTube workshop

Set up at http://google.com/analytics/


http://www.google.com/analytics/

Channel Setup

1. Settings – Have a CURRENT Trailer for New Visitors


YouTube workshop

Be as brief yet as inviting as possible! Tell people what to

expect.


Channel Setup

1. Settings – for Returning Subscribers Keep this Video

Fresh


YouTube workshop


Channel Setup

1. Settings


YouTube workshop


Channel Setup

BONUS

The very best tutorial on making wonderful channel art

can be found here [or click on the picture]


YouTube workshop

https://youtu.be/1aCXC4pUWYY


https://youtu.be/1aCXC4pUWYY

Channel Setup

2. Fill in Your ABOUT Section WELL


YouTube workshop


Channel Setup

2. Fill in Your ABOUT Section WELL – put your links here

as well, you never know who’s looking!


YouTube workshop


Channel Setup

3. Make Playlists


YouTube workshop

Playlists are a big part of your

sections, they keep your page

organized and professional looking


Channel Setup

3. Make Playlists


YouTube workshop

You can set Playlists to private,

unlisted or public.


Channel Setup

3. Make Playlists


YouTube workshop

Add a description and link into

your playlists – you never know

who’s looking


Google AdSense


YouTube workshop

Follow their steps to

complete setting up your

AdSense


Optimizing Videos


YouTube workshop


Optimizing Videos


YouTube workshop

If you want

to

[eventually]

get paid

from your

videos


Optimizing Videos


YouTube workshop

Clickable links from within

your video from desktop

only. For example; SUBSCRIBE


Optimizing Videos


YouTube workshop


Optimizing Videos


YouTube workshop


Optimizing Videos


YouTube workshop


Optimizing Videos


YouTube workshop

Clickable links to videos

and your Associated

Website from MOBILES


Optimizing Videos


YouTube workshop

Subtitles and closed captioning is CRITICAL

to your videos being found. The following

slides show you how to do it.


Optimizing Videos


YouTube workshop

Click


Optimizing Videos


YouTube workshop

Click, and

follow the

prompts


Additional Set Up


YouTube workshop


Additional Set Up


YouTube workshop


Branding


YouTube workshop


Branding


YouTube workshop


Branding - Thumbnails


YouTube workshop

Refer to Canva workshop – if you don’t have your copy of this

workshop please message me



I can most easily be reached online:

facebook.com/makingsenseofsocialmedia

twitter.com/lorriratzlaff

instagram.com/lorri.ratzlaff

ca.linkedin.com/in/lorriratzlaff

Other contact information: [email protected]


604.852.0695

How to Reach Me

YOUTUBE

WORKSHOP

By Lorri Ratzlaff


For training packages, consulting

and management rates:

Please contact me.

[email protected]

mailto:[email protected]

YouTube Workshop April 2016

Social Media