YouTube vs Facebook
Sep 14, 2014
With Facebook's organic reach in steady decline, I was curious how engagement stacked up vs YouTube. It turns out the engagement per subscriber is 20x over Facebook likes/
To get this information took a look the top 5 brands from Facebook and YouTube and pulled the rate of comments per post or upload over a one week period. I chose comments as the sole indicator of engagement because comments are apples to apples. There are no dislikes on Facebook (but there are on YouTube, etc).
To get this information took a look the top 5 brands from Facebook and YouTube and pulled the rate of comments per post or upload over a one week period. I chose comments as the sole indicator of engagement because comments are apples to apples. There are no dislikes on Facebook (but there are on YouTube, etc).
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