Jack Bukin
House Keeping
– Fire Exits– Comfort Breaks– Tea’s and Coffee’s– Questions
Introductions
– What is your name?– How confident are you at using YouTube– What do you want to get out of today?
• Background to YouTube• Faces of Visual Social Media• Using YouTube• Benefits of YouTube in a business• How you can use it in your business
What are we going to cover?
What is YouTube?
– Visual Social Media is the sharing of content with others through the use of images and video instead of text.
YouTube Stats 2014– 1 billion users on YouTube– A total of 1 trillion YouTube views in 2011– 4 billion YouTube video views per day– 6 billion hours of video watched per month– 100 hours of video uploaded to YouTube every minute– $5.6 billion dollars spent by advertisers on YouTube in
2013– Gangnam Style most viewed video with 1,954,597,828
views
Why Visual Social Media?
– Engaging– Fun– Simple– Mobile Friendly!– Limitless
90%of information
transmitted to the brain is visual
Visuals are processed 60,000 X faster
In the brain than text
20%
People only remember
of what they read 40%
of people respond better
to visual information
42%of Tumblr posts are photo’s
Photos are liked 2X more than text updates
Videos are shared 12X more than links and text
posts combined700 YouTube videos are shared on Twitter
every minute.
The main providers of Visual Social Media
– Pinterest– Instagram– Vine– Snapchat– Facebook/Twitter
Who does it well?
Jaguar Land Rover
Nordstrom
Who does it well?
Sony
Find an example of Instagram!
Kindred Rose
Mobile Only
-Instagram-Snapchat-Vine
Computer + Mobile Friendly
-Pinterest-Facebook/Twitter
Time to have a go!
Pick up an iPad
Snapchat
Pro’s and Con’s of Snapchat in a business
-
Vine
Pro’s and Con’s of Vine in a business
-
Pro’s and Con’s of Instagram in a business
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Pro’s and Con’s of Pinterest in a business
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How could Visual Social Media could be useful for your
business?
Any Questions?