Youtube sa_slideshare

Google Confidential and Proprietary

for South Africa

Google Confidential and Proprietary

YouTube Pitch Slides

Google Confidential and Proprietary

Countries with local YouTube Domains

3Source: comScore MediaMetrix, January 2010

YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’

Are you aware?

Google Confidential and Proprietary

Growth in Search Queries on Youtube.co.za

4

Google Confidential and Proprietary 5

Light TV viewers are Online, so reach them through YouTube.co.za

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 0-5 am0

10

20

30

40

50

60

Breakfast Coffee Daytime Pre Peak Early Peak Late Peak Post Peak

Online

Dai

ly r

each

in %

Time of Day

Daily Reach

of light TV viewers (less than 16hrs of TV per week)

TV

Source: YouTube Media Consumption Study , Light TV Viewers = 0-16 hrs TV per week, n=213

Google Confidential and Proprietary

There are 60+ million page views on YouTube.co.za every month

YouTube is the second most used search engine worldwide after Google Search

Online viewing is a reality in South Africa

6Source: Google Internal Data (Global) January 2010 worldwide

Google Confidential and Proprietary

YouTube's demographic is

broad

¾ of YouTube viewers are

older than 25

35% of YouTube viewers are

older than 45

Google Confidential and Proprietary

More than 400 tweets per minute contain a YouTube link,

and over 150 years worth of YouTube video is watched on Facebook every day!

8

YouTube is part of your social conversation

Source: YouTube Blog, January 2011, global

Replace with Client relevant

Google Confidential and Proprietary

1) Create your channel2) Capture your audience throughout their journey

Enter

Channel

Discover Watch Engage

HomepagePromoted Videos

Search PagePromoted Videos

MPU

Watch PagePre RollInVideo

MPU

80% visitors use search 81% of users spend their time viewing

Promoted Video

Promoted Video

9

Engage via YouTube.co.za

Google Confidential and Proprietary 10

• The suggested strategy is to take a more generic approach with regards to category and interest selection.

• Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.

• You could follow a two-phased approach:1) Create the Brand Channel and advertise on YouTube

to raise awareness2) Advertise on broader GDN to reach more users

What should the strategy be for advertising on YouTube?

Google Confidential and Proprietary

YouTube Stats for SA

Google Confidential and Proprietary

YouTube Opportunity in SA

Source: AdPlanner

Google Confidential and Proprietary

Thank you!