YouTube Presentations - Generator

ARTIST DEVELOPMENT MASTERCLASS DAY10.30am: Registration

11am: Intro & YouTube Session pt. 111.35am: Interactive Roundtable Discussions

1.15pm: Lunch2pm: YouTube Session pt. 22.30pm: Media Bootcamp

4.15pm: YouTube Session pt. 34.45pm: The Business of Bands

How to Build Your Career on YouTube

Branding and Channel Setup

Hospital Records

Generator Sessions

Dan le Sac vs. Scroobius Pip

Visual Identity

Consistency

Building an Attractive Destination

Channel Branding & Building a Visual Identity

Hospital Records

Annotation End Slides

Video Navigation Playlists

In Video Programming

Subscription Buttons – Keep Fans Coming Back

Keep Fans Sharing!

Upselling – Merchandising Associates (e.g. iTunes)

How to Build Your Career on YouTube

Audience Development & YouTube as a Social Tool

MetadataTitle

Descriptions (add links)

TaggingAnnotation

YouTube is a social platformBuild a community around your channel

Engage with fans and be social!Like, share, comment and encourage the same from fans

Cross PlatformsIntegration

Collaboration with other channelsCuration and playlists

Blogs & PRInfluential channels - think outside the box!

Influencers and superfans

YouTube PromotionSelling to fans

Monetising content

Promotional videos – pros & consYouTube promotes your channel ad (Fan Finder)

Short video – no cost to the creator! Make 5 seconds count & give a call to action

Use analytics

Remarketing – selling to users who have visited your pages

No budget? Set up for the future using Google AdWords to reap the benefits in the future

Never overrun adverts

YouTube is just one Google property - connect with others

How to Build Your Career on YouTube

Creative Content Production

Types of Video Content Official Music Videos

Static Audio vs. Lyric VideosCovers

Teasers/News

InterviewsBehind the Scenes

Tutorials

Fan-Generated FootageGoogle+ Hangouts

Live Streaming

Video CreationGet to know film-makers

Set realistic budgets!Consider release schedule

Creative vision!Integrate audience development tools

RulesNew era: YouTube = your own TV channel

Content = ProgrammingThink in 12 month cycles – not just single releases!

RememberYouTube is a great tool for discovery & promotion

Engage with fans to build revenue, sales and D2C relationshipsRemember real-world strategies but be creative on YouTube

Great creative content is still keySo write good songs and make good videos!!!