Youtube: HOW TO: Basic SEO for Youtube. How to Make Sure your Videos are Getting Seen and Found

Basic SEO / Youtube Optimization TipsHOW TO: Understand and Execute Basic

SEO & Youtube SEO#YesPHX

#ConsultMent

What is an audience

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,

human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to

communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

-The people who watch, read, or listen to something-A group of ardent admirers or devotees

INFOGRAPHIC that’ll BLOW YOUR MIND!

Youtube

SEO generalized:● ½ of SEO is quality content

○ FOR VIDEO = Interaction with the video○ Use different pages to discuss different services

■ (focus each page on ONE keyword)

● ¼ - ⅓ of SEO is in getting links from high-authority sites○ Using sites like academia.gov & other sites where you can add

backlinks are important○ Cross promote with other industry leaders

● ¼ of SEO is NAP consistency - Directories & Listings○ Name, Address Phone MUST be same!

Extras: Basic Youtube SEO

NAP - Directory Listings:Make sure your website & social profile are all IDENTICAL

Get on all general / digital directories & all local directories○ Use Getlisted.org (listing score needs to get above

50% if possible) ○ Yext (53 instant high authority websites - one &

done)○ Do it manually

Extras

Youtube SEO: Inbound● Create good content. TELL A STORY. Ask them to engage.

● Optimize Channel Branding○ In every place possible, include links to your website○ Make sure profile pictures match○ Include keywords & key phrases○ When uploading pictures, name the images before upload (alt tag your pictures)

● Title & Tag well○ Name your file.○ Use Keywords / Key Phrases pertinently in as many places as you can○ More specific better○ Tags = what sidebar uses to suggest content

Youtube SEO Walkthrough

Youtube SEO: Inbound● Accurate & detailed description

○ Include your keywords in your description○ Include an entire transcript in description○ Include this as a closed caption text file○ Include a link to your website in description○ Include a link to your social media pages in your description

● Be Social & Cross promote -------- (even on your own sites)

○ These are BACKLINKS● Balance is key for organic eyes

○ Use overlays & calls-to-action in balance

Youtube SEO: Outbound / Context● Use Video Keywords good for Google

○ Keyword Research○ How-to keywords (“how to shave a cat”)

○ Reviews (“Bluehost review”)

○ Tutorials (“Setting up WordPress”)

○ Anything fitness or sports related (“Cardio kickboxing”)

○ Funny videos (“Cute animals”)

● Optimize for the Metrics:○ Unlike webpage - if your video doesn’t get interacted with,

Youtube WILL NOT rank it. (Read section on User Experience Metrics)

● Balance is key for organic eyes○ Use overlays & calls-to-action in balance - be helpful not car-salesy

Youtube SEO Walkthrough

TO DO - SEO

● Establish Google + & Verify Your Site / Biz● Update Directories● Backlinks● Cross promote (creates your own backlinks)● Add image titles appropriately

Extras

Extras:Tips once you have some videos:

Do these thingsCheck these tools out - helping with keywords & deciding on titles

Follow: Hubspot (http://blog.hubspot.com/)

Social Media Examinar (http://www.socialmediaexaminer.com/)

Automation & planning: Hootsuite, Google calendar

Chelsea Dygert Dygert #ConsultMent

Talk: [email protected]

Stalk: . . . .

@cimforgivenat Local coffee shop

#YesPhx | #ConsultMent

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