YouTube for Oncologists

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

YouTube for Oncologists

February 2013

Why YouTube?

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

Source: Manhattan Research. Taking the Pulse® U.S.; 2012.

Oncologists

All Physicians

0% 20% 40% 60% 80% 100%

More than 60% of oncologists watch professional

videos online.

YouTube Usage: Oncology

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

The ASH and ASCO YouTube channels have over

YouTube Usage: Oncology

1 million views.

What has pharma done to date on this channel?

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

Pharma is engaging with YouTube

Almost 100 pharma channels have been launched on YouTube, including the following companies:

For a full list, click here: https://sites.google.com/site/hcytex/home

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

Pharma is engaging with YouTube

• Corporate• http://www.youtube.com/novartis• http://www.youtube.com/SeeInsideMylan

• Disease State Awareness• http://www.youtube.com/facesofmbc• http://www.youtube.com/RISEsupport• http://www.youtube.com/hpvstories

• Branded Products• Therapy

• http://www.youtube.com/CDUCStories• http://www.youtube.com/user/caystonvideos

• Therapy with a blackbox warning• http://www.youtube.com/depressionaddon

• Devices• http://www.youtube.com/NovoNordiskDevice

They are engaging at every level:

For a full list, click here: https://sites.google.com/site/hcytex/home

How is YouTube partnering with

pharma?

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

YouTube understands the needs of pharma

YouTube employs account reps who are assigned to pharma brands. These reps are very knowledgeable about our regulatory needs and are advocating internally with Google for YouTube to accommodate the challenges that we face in our industry.

To see the new template in action, click here: http://www.youtube.com/user/zeitgeistminds/ZeitgeistMinds

With 25% of YouTube’s traffic coming from mobile devices and another 25% coming from TVs, YouTube has decided to update the template used for their site. This update will allow greater visibility to our brand’s ISI and PI.

This information is confidential and was prepared by The Navicor Group solely for the use of our client.

New templates—migration plan

February 14, 2013• Channel owners will see a notice to try a new channel design,

when logged in• A guided help module will walk users through a checklist to

optimize their channel in the new design

Mid-April 2013 • Most channels will be forced to migrate

Mid-June 2013 • Pharma channels that have been put on Google’s list will be

given until June to migrate their channels

If you have not yet made a plan for your channel’s migration, please contact Navicor for further guidance. Please note that this should be done

ASAP in order to avoid having to migrate your channel in April.

To find out more…

For any questions or to launch your brand’s YouTube channel, please contact our digital strategist, Philip Storer, at 614-543-6347 or [email protected].