Youth and Technology Mash Conference 2010

Youth and Technology

Paul KortmanSearch & Social ddm

@namtrok

Paul Kortman

Who are you?

Numbers please

Teen internet use• 93% of teens go online• 89% of online teens go online from home• 77% of teen go online at school• 71% go online from friends or relatives

house• 60% go online from a library• 66% of households with teens go online

via broadband, 22% via dial up, and 10% do not have access at home.

• 63% of online teens go online daily

• 77% own a game console• 74% own an iPod or Mp3 player• 71% own a cell phone• 60% have a desktop or laptop• 55% have a portable gaming device like a DS or a PSP

Online activities

• 97% play video games• 81% go to websites about movies, TV shows,

music groups or sports stars• 65% use a social networking site (Facebook,

MySpace, Twitter)• 63% go online to get news/information• 78% have watched a video on video-sharing site

like YouTube

• 55% go online to get information about colleges• 38% buy things online like books, clothing or

music• 27% write a blog• 19% have downloaded a podcast• 18% have visited a chat room• 11% have a website

How teens communicate • 95% spend time with friends face to face

• 88% talk to their friends on a landline

• 67% talk to their friends on their cell phone

• 65% send email to friends• 61% send messages to friends

through social networking sites• 60% send instant messages to

friends• 58% send text messages to

friends

How teens communicate Everyday:• 51% talk on their cell phones• 42% send messages through

social networking sites like Facebook

• 38% send text messages to each other

• 32% talk to friends on a landline phone

• 29% spend time with friends in person doing social activities outside of school

• 26% send instant messages• 16% send email

Social Networking

• 65% have a profile online

• Girls more likely to use SNS than boys

•Age is major factor

•Other demographic factors not significant• Income• Race/ethnicity

Social NetworkingActivities83% have commented on pictures

77% post messages to friend’s wall71% send private messages66% post comments on a friends blog54% send group messages to all their friends54% send IMs or text messages to friends within the SNS

Mobile phones

• 78% of teens have a mobile phone– Up from 65% in Fall 2006

• 88% of parents have mobile phones• Age is very important – huge bump up in mobile phone ownership at age 14 • No gender differences in ownership

Communication

• 91% use the internet• 89% use email• 75% get news online• 70% use social network sites• 57% use IM• 18% use twitter• 74% have a cell phone

– 85% use cell phone to send texts– 38% use cell phone to access internet

Numbers Wrap up• Facebook is huge, but MySpace might still be relevant• Mobile is key• Online Video

• Not just mobile phones, but mp3 players, smart phones and portable gaming devices

Where Should I be? What should I do?

Credits• All numbers are from Pew Research © April 2009

– http://www.slideshare.net/PewInternet/teens-and-social-media-an-overview

• All Images are from Flickr, used under the CC License– http://www.flickr.com/photos/shyb/70939975/– http://www.flickr.com/photos/squarefrog/431778165/– http://www.flickr.com/photos/humanoide/138782217/– http://www.flickr.com/photos/27518426@N03/3586060994/– http://www.flickr.com/photos/monoglot/249831652/– http://www.flickr.com/photos/ebarney/3348965637/– http://www.flickr.com/photos/circulating/1665261206/– http://www.flickr.com/photos/kinderu/2890322672/– http://www.flickr.com/photos/will-lion/3117904741/– http://www.flickr.com/photos/csaila/3648816968/– http://www.flickr.com/photos/will-lion/2595886084/– http://www.flickr.com/photos/63101308@N00/2083255764/– http://www.flickr.com/photos/28634332@N05/4089570162/– http://mycoke.com– http://gamespot.com

Paul KortmanDirector of Search and Socialddm marketing & communicationshttp://twitter.com/namtrok