Your Website Doesn’t Matter! Why Email Still Rules Online Fundraising For Audio Call: 1-408-792-6300 Event Number: 666 643 785 Presented By: Lauren Miller, Blue State Digital and Dionna Humphrey, Greenpeace Moderated by: Eric Rardin, Care2 May 12, 2011
33
Embed
Your Website Doesn't Matter! Why Email Still Rules Online Fundraising
Newsflash: Your website doesn’t matter and your Facebook friends don’t care!
Shocked?
Studies show that when it comes to online fundraising only one thing really matters: the quality and size of your email list.
Email remains the primary driver of online donations. This was true for Obama’s 2008 campaign for President, and remains true for most, if not all, nonprofits raising money online.
Yes, you need a secure, functioning website where you can send people so they can donate money online. But supporters will never go there on their own in numbers enough to move the needle.
While we all love our Facebook friends and Twitter followers, nonprofits are raising very little money via social networks. At the end of the day the most reliable way to increase the amount of money your organization raises online is to maintain and grow a high quality email list. Focus your Facebook and Twitter outreach on building relationships with your followers and fans and listening to their feedback.
About the Speakers:
Lauren Miller, Director Of Email & Online Communications Programs, Blue State Digital: Since joining Blue State Digital in 2005, Lauren has developed online communications, fundraising, advocacy, outreach and social media programs for more than 100 political, nonprofit, cultural, academic and corporate clients, including the Democratic National Committee, Senator Ted Kennedy, Wal-Mart Watch and Americans United for Change. As Director of Email & Online Communications Programs, she currently oversees a team of talented writers and strategists who work with more than 75 active engagements around the world, including the American Red Cross, United Way, Partners in Health, the NAACP, and the American Cancer Society Cancer Action Network. Prior to BSD, Lauren served as State Volunteer Coordinator for the California Democratic Party and worked in their communications department during the 2004 election cycle. She holds a B.A. in Political Science and Middle Eastern & North African Studies from the University of California, Los Angeles.
Dionna Humphrey, Senior Email Campaigner, Greenpeace: Dionna recently started as the Senior Email Campaigner with Greenpeace USA. Dionna is responsible for developing and implementing metric-driven, multi-year email strategy to maximize the organization’s fundraising and online advocacy campaigns. Dionna has worked in grassroots advocacy for more than a decade, focusing primarily online fundraising and advocacy strategies for the past 6 years. As an independent consultant she assisted her clients with online fundraising, including both email and web. Prior to branching out on her own, Dionna worked as a Campaign Director with MomsRising and Director of Advocacy with the National Parks Conservation Association, where she was responsible for the online and offline grassroots strategy and capacity building. Dionna graduated from the University of Hawaii at Manoa with a BA in Women’s Studies
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Your Website Doesn’t Matter!
Why Email Still Rules Online Fundraising
For Audio Call: 1-408-792-6300 Event Number: 666 643 785
Presented By:Lauren Miller, Blue State Digital and Dionna Humphrey, Greenpeace
Moderated by: Eric Rardin, Care2
May 12, 2011
Using WebEx• Chat & raise hand
• If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 666 643 785
• If you lose your internet connection, reconnect using the link emailed to you.
• WebEx Support: 1-866-229-3239
For Audio: 1-408-792-6300 Event Number: 666 643 785
This Webinar is being Recorded• The webinar will be available on the Frogloop blog at
http://www.Frogloop.com
• You will receive a link to this presentation following the webinar.
• Tweeting the webinar? Use the Twitter hashtag: #Care2
For Audio: 1-408-792-6300 Event Number: 666 643 785