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Your success – do something for it

We make sure that people talk about you.

Steer for successIt’s not hard to sail when the weather is nice.When you are facing icy northerly winds or heavystorms however things are a little different. Inthat case, not only do you have to have chosenthe right course, every move you make on boardhas to be just right. And if you navigate carefullyyou can avoid most of the bad weather.

It’s not much different with companies and orga-nisations. They have to be on the right courseand should always know their own position. Somedestinations cannot be reached by the directroute. Then it's particularly important for theteam to know where it's going.

Sometimes companies and organisations are parti-cularly busy, yet they still make no progress. And

that’s where the sailing boat analogy comes inagain: everyone pulls on the sheets and halyardsat the same time and nothing moves. What'sneeded in this situation is someone to coordinateeveryone's actions.

If you want to set course for success, you'll needspecialists to help you. The Mundo Marketingteam is ideally prepared for all questions relatingto marketing and communication. Because theirsound theoretical expertise is rounded off byyears of practical experience you can be sure toalways receive expert advice.

Being a small, independent and owner-orientedfull-service agency, we are competitive andflexible. We can therefore offer efficient marketingservices even for small and medium-sized budgets.And you can benefit from our lean cost structure.

Take us along as members of the crew if it'ssuccess you're after. You will soon see thatworking with us really gets the boat moving andtakes you on to greater success.

Ertay HayitCEO

Mundo Marketing Welcome

Get under way right now:4 examples for your success

Continuous press relations

You should talk about the things you achieveeach day. We regularly pass on the right informa-tion to journalists about your company, the goodsand services you offer, and your promotionalcampaigns.

So that your customers get to read about you orhear of you in the media.

Carefully-targeted direct marketing campaigns

Communicate with your customers. Address poten-tial or longstanding customers in person. We de-sign and dispatch your promotional message bypost, fax, e-mail or telephone.

So that your customers will find it easy to get intouch with you.

Attention-grabbing customer magazines

Acquiring new customers is expensive. You shouldtherefore aim to retain your customers' loyalty foras long as possible. Package your messages intoan attractive outfit. We design and produce custo-mer magazines to high journalistic standards.

So that today's customers will stay loyal to youtomorrow.

Varied and interesting newsletters

Inform your existing and potential customers re-gularly about what's new in your company. Wewrite the copy and organise the dispatch of yourprinted and electronic newsletters.

So that your customers always know what's going on.

Whichever course you take – we make sure that people talk about you.

Mundo Marketing Examples of our work

www.mundo-marketing.com

On a direct course to marketing success:From design to implementation

A fresh perspective

Working with external specialists pays off rightfrom the outset. The external viewpoint will givea professional slant to the analysis of yourcompany's actual situation and market position.

Your current corporate and product communica-tions will be critically scrutinised. There isnothing that cannot be improved.

Off to new shores

When you know your current position, the nextstep is to chart a course for new destinations.

We draw up the plans for your marketing activities.Whether you want to address a new target group,hone your company's profile or launch a newproduct – precise goals are crucial to the successof your campaigns. We will give you advise.

Keeping the destination in sight

The destination determines your route. Becausethe direction in which you are heading decideswhich strategy you should pursue. The procedure

for acquiring new customers is not the same asthe one for honing your company's profile. And ifyou want to launch a new product, the strategiesavailable for this purpose are different again.

We help you develop your marketing concept andsee it through to its implementation.

Setting course

Which communication tools are employed dependson the selected strategies. In most cases, werecommend a mix of different marketingapproaches and communication channels (multi-channel). Of course we ensure that all theintegrated communication activities arecoordinated with one another.

We are there for you: From classic advertising,through press relations to dialogue marketing.

You determine where the journey is taking you

– we help you make the right decisions. A lar-

ge dose of creativity ensures that everything

will be consistently implemented.

Driving ahead the success of your company through efficient marketing – that's not somethingyou can do in your spare time. Are you working to full capacity as the CEO? Has your marketingdepartment already got plenty to do with day-to-day business? Then why don’t you just bring inthe experts.

Mundo Marketing Summary of services

3

1

A fresh perspective for your company:These are the services we offerOur goal is to enhance the success of our customers. Our profile is high quality service provisionin the area of communication. As marketing and communication agency, we work in three areas:

Public Relations:

• Communication concept

• Press relations (press releases, article service,press conferences, and meetings)

• TV and radio PR

• External press office (press spokesman)

• Trade fair support

• Newsletters (printed and electronic)

• Corporate publishing: customer magazine,staff magazine, books, company history

• Design and implementation of websites

Editorial and text services:

• Magazine editing

• Complete production of books

• Articles for magazines (specialist andgeneral-interest publications)

• Editing / proofreading manuscripts

• Picture editing

• Web content

Mundo Marketing Summary of services

www.mundo-marketing.com

2Marketing Services:

• Marketing concept

• Marketing and market research

• Development and implementation of corporateidentity (CI), corporate design (CD) and corporate communication (CC)

• Classic advertising: advertisements, brochures,prospectuses, catalogues, and business reports

• Direct and dialogue marketing

• Trade fair marketing

• Event marketing and management

• Internet marketing

At Mundo Marketing an experienced and professional team helps you with all your marketing andcommunication needs.

Your benefit: you will be looked after by a personal contact who will deal with your individual expecta-tions and requirements. Short communication paths within the agency enable the rapid implementationof your wishes. Our agency's lean cost structure guarantees substantial price advantages.

Mundo Marketing GmbH was established in 1989. Today, we have 5 permanent members of staff and ap-proximately 10 freelance employees (PR advisors, copy writers, designers, authors, proofreaders) work-ing to achieve success for you.

Experience and plenty of expertise: 3 professionals on board

Mundo Marketing Team

Ute Hayit (born in 1957) took over as editorial

manager at a travel and hobby guide publishing

house, on successful conclusion of her teaching degree

course. She moulded various special-interest maga-

zines as chief copywriter and editor-in chief. She is a

partner and authorised company representative, and

as PR consultant advises her clients in all matters re-

lating to marketing and communication.

Ertay Hayit (born in 1954) was already working as

a publisher before he finished his degree. After

graduating in communication studies, he extended

his publishing experience in the national and inter-

national media industry. As CEO of Mundo Market-

ing, the focus of his work is on organisation and

new business.

Cornelia Auschra (born in 1969) studied anthropology,

and after gaining her degree she undertook a period of

voluntary service in book and magazine publishing. As

an editor she accumulated wide-ranging

experience in journalism. She is a partner and

authorised company representative. When advising her

clients she ensures that all the marketing and commu-

nication measures intermesh.

Land in sight: 4 arrivals, safe and soundThe following examples provide an insight into our work and the success of our clients:

Customer magazine (Corporate Publishing)

Flair Journal, the customer magazine of FlairHotels e.V., was repositioned by Mundo Marketingwith a fresh layout and newspaper-style articleson the topics of travel, wellness and the hotelbusiness. We created new opportunities for readerresponse and there was a measurable increase incustomer loyalty. Advertisers were more appropri-ately addressed and more successfully canvassedwith newly designed media documentation.

Press relations and content management

In many matters related to marketing, the ABCTraining Centre for Sailors and Motorboat Driversin Munich turns to Mundo Marketing for help. Re-gular press relations work, newsletters and bro-chures have led to numerous new customer con-tacts in a highly competitive market. The rightcombination of marketing activities significantlyincreased the company’s sales and profits.

Integrated communication

With the aid of continuous public relations work,Mundo Marketing assisted in the successful imple-mentation of the smart marketing ideas of theFlair Hotel "Landhaus Höhler", in the Westerwaldregion. A redesigned website, regular pressrelations work and a new brochure for the hotelconvey a strong corporate identity. The result hasbeen a noticeable increase in hotel room occu-pancy.

Direct marketing

Our task at Cologne software firm BEYONDSOFT wasto establish on the market a service that requiresexplanation. This was achieved with the aid of acomprehensive direct marketing concept. Usingvarious new measures such as image and utilitybrochures, a website and dialogue marketing,Mundo Marketing was able to contribute to thegeneration of potential new customers.

www.mundo-marketing.com

Mundo Marketing References

Extract from our list of references (alphabetical)

ABC Wassersport GmbH, Münchenadevis Personaldienstleistungen, KölnAlaska Export, Karur/INDIEN AMS-Yachting, Hofheim Anwaltskanzlei Wontorra, Köln Bachem Verlag, Köln Berlin-Magazin.info BEYONDSOFT Gesellschaft f. innovativeSoftware-Entwicklung mbH, Köln

B & T Touristik, Bonn Check-In-Reisen, Schweiz Cuxhaven Nordseeheilbad GmbH,Cuxhaven

Dreisam Edition, Freiburg/Köln Duesseldorf-Magazin.info Fahrtensegeln.de Fergana – Raum für Bewegung, Brühl Fernweh.de – Das Insider-Reiseportal Flair Hotels e.V., Ochsenfurt Forggensee-Yachtschule Gruber & Jürgensen

Forstmeister, Flair HotelIris Güniker, Versandbuchverlag Haude & Spener Verlag, BerlinHöhler Landhaus, Westerwald ifl INSTITUT FÜR FREIES LERNEN,München

K3 Krüssell Konsult, Köln Karner Landgasthof, Flair Hotel

KHP-Marketing GmbH, Hürth, Hamburg KiloCoach™, Wien Klinik für Herz- und Kreislauf Dr. Jander, Seebruck

Kölner Kulturpaten, Köln Koeln-Magazin.info Koestlichkeiten.de LOCTON Gesellschaft für Logistik-Systeme mbH, Köln

Miller Forest Investment AG, SchlierMiller Reisen GmbH, SchlierMutmach-buch.de: Alexandra von Stein Nieder Flair Hotel, Bestwig/Sauerland OCR Orthopädie Chirurgie Praxisklinik,Remscheid

Play-Multimedia, Köln

Radtouren.de Richter Pressebüro, MonheimRosenhof, Flair-Hotel, Kleinwalsertal Rubicon Professional Solutions GmbH,Köln

Sail & Surf Pollensa, PuertoPollensa/Mallorca

„secure-it.nrw“ Agentur bei der IHKBonn/Rhein-Sieg

Shell & DEA Oil GmbH, RheinlandRaffinerie, Köln

TUI, Hannover VESTRAXX AG, Köln Zamangspitze, A-St. GallenkirchZeitRäume Reisen, Pohlheim Zwei R Software, Erftstadt

We make sure that people talk about you.

When are you coming on board?Do something for your success now. Enlist the aid of marketing specialists. We make sure that people talk about you.

We are happy to arrange an initial meeting with you, free of charge and without obligation.Contact us. We are there for you.

Tel. +49 (0)221/92 16 35-0Fax +49 (0)221/92 16 35-24

Schreberstr. 2D-51105 Cologne

Mundo Marketing GmbHCommunication Agency

[email protected]

www.mundo-marketing.com