Your SEO Is Your Your SEO Is Your WebShip Captain WebShip Captain Rebecca Morrow Rebecca Morrow @rebecca_morrow @rebecca_morrow RebeccaLynnMorrow.com RebeccaLynnMorrow.com [email protected][email protected]Wanna call me? GV 205.677.8149 Wanna call me? GV 205.677.8149
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Your SEO Is Your Your SEO Is Your WebShip CaptainWebShip Captain
► There Are No Promises/GuaranteesThere Are No Promises/Guarantees Millions of unique visitors! Millions of unique visitors! http://www.20millionhits.com/http://www.20millionhits.com/ http://millionhitsclub.com/http://millionhitsclub.com/ http://www.onemillionvisitors.biz/http://www.onemillionvisitors.biz/
►Make you choose a categoryMake you choose a category►Make you pay for banner ads/MLM type schemesMake you pay for banner ads/MLM type schemes►Pay for analyticsPay for analytics
►What are these? S. C. A. M. S.What are these? S. C. A. M. S. You can get your own traffic with some hard work You can get your own traffic with some hard work
and continuous TLCand continuous TLC
What Is Search Engine What Is Search Engine Optimization, Anyhow?Optimization, Anyhow?
► "...the process of improving the visibility "...the process of improving the visibility of a web site or a web page in search of a web site or a web page in search engines via the "natural" or un-paid engines via the "natural" or un-paid ("organic" or "algorithmic") search ("organic" or "algorithmic") search results."results." (Wikipedia) (Wikipedia)
►OK, So Where Do I Start?OK, So Where Do I Start? Keyword ResearchKeyword Research
►Google Keyword ToolGoogle Keyword Tool►Seo Book Keyword Suggestion ToolSeo Book Keyword Suggestion Tool
SEO Book Keyword ToolSEO Book Keyword Tool
What Your SEO Should Be What Your SEO Should Be DoingDoing
►Your SEO Should Do a Comprehensive Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hoursKW Research - I spend up to 4 hours
►KW Research can Help You With:KW Research can Help You With: Create Ideas for Blog PostsCreate Ideas for Blog Posts Create Good "Link Bait“Create Good "Link Bait“ Help With Wording External LinksHelp With Wording External Links
►Content Can Be Derived From Your Content Can Be Derived From Your ResearchResearch
OK, We've Covered The Basics.OK, We've Covered The Basics.Now What?Now What?
► The SEO Is NOT A Monkey In A Dark CornerThe SEO Is NOT A Monkey In A Dark Corner Yeah, You Said That Already. So?Yeah, You Said That Already. So?
► The SEO Is Your Captain Of Your WebsiteThe SEO Is Your Captain Of Your Website Project ManagerProject Manager Creates Silos (top level navigation)Creates Silos (top level navigation) Creates Sub NavigationCreates Sub Navigation Creates WireframesCreates Wireframes
I Spy With My Little EyeI Spy With My Little EyeWhat to Look ForWhat to Look For
► Not a Design CompanyNot a Design Company Should Be a Mix of Design and FunctionalityShould Be a Mix of Design and Functionality Usability is a MUSTUsability is a MUST Optimizable CMSOptimizable CMS
► Have A Process In PlaceHave A Process In Place Explain What They DoExplain What They Do How They Do itHow They Do it Look at the Site HolisticallyLook at the Site Holistically
► Implement SEM and SMMImplement SEM and SMM SEM - Search Engine MarketingSEM - Search Engine Marketing PPC - Create Optimized Landing PagesPPC - Create Optimized Landing Pages Utilize Ad Content - Calls to ActionUtilize Ad Content - Calls to Action SMM - Twitter, Facebook, GEO Targeting Social MediaSMM - Twitter, Facebook, GEO Targeting Social Media
Alphabet SoupAlphabet Soup
► SEO, SEM, SMM, ABC, DEF, XYZ...SEO, SEM, SMM, ABC, DEF, XYZ... What Do They Do With this Alphabet Soup?What Do They Do With this Alphabet Soup?