Maximise Native Advertising revenue Improve Digital provides broad support for the serving and optimisation of Native Advertising. Building on our proven Image+Text ad format capabilities, we now provide customisation and configuration for any web-publishing environment. Our Solution Your Benefits Your Opportunity Manage yield holistically, using a single platform for Native, Display, Video, and Mobile Native Advertising is an increasingly important part of content providers’ revenue mix, and legacy platforms offer no support Most solutions for Native are run as closed ad networks; these intermediaries cut’s into content providers’ revenue potential and margin Native Advertising is often managed independently of traditional display, with no opportunity to optimise ad mix across a website © 2018 Improve Digital FEATURE FACTSHEET Native Advertising Efficient management: control over size, features, and format; template creation, customisation, and management; and easy site/CMS integration. Complete control: most Native providers run “closed” networks; Improve Digital works with clients to connect with the right partners. Holistic optimisation: rely on the proven 360 Polaris, managing Native with other display, mobile, and video advertising assets. Improve margins by taking direct control of Native Advertising activity Grow revenues with the market leading performance optimisation technology