Your Online Marketing & Budget Guide - PDF

Internet marketing is important to your business if you want to. . .• Reach new customers • Expand Your Business • Sell Online• Increase Brand Awareness • Improve Brand Reputation

Is internet marketing important for my business?

Introductionwww.pixelproductionsinc.com

The Shift to Online Media

spending will outpace print advertising and that growth is only projected to continue. Should you abandon all other marketing strategies and only focus on online marketing. . . of course not.

However, your marketing budget

order to prove successful.

What Should I Focus on and How Much Should I Spend?Great questions, I’m glad you asked. The average online marketing budget for 2012 is about 8% of the business’s actual or projected revenue. So, if your business’s revenue was $400,000 your monthly online budget would be $2,666. This number varies depending on the business and how the total marketing budget is allocated.

1. Website Creation/Re-design & Maintenance — Your website is the hub of your online marketing campaign, making sure your website is set up to convert visitors is fairly important.

2. Pay-per-click (PPC) — PPC is the easiest way to increase brand exposure online and drive

tra�c in order to make adjustments to your marketing plan.

3. Search Engine Optimization (SEO) — SEO, you probably hear this term thrown around alot. . . SEO is not website marketing, it is the onsite optimization that ties in with your marketing campaign to improve website tra�c and conversions.

4. Content — People are searching for information that is important to them. By providing answers to questions that potential customers may have they will be predisposed to believe that you are the company to help them buyers and keyterm reach.

5. Social Media & Remarketing — Existing Customers are already sold on your products or services - it’s important to take advantage of this.

1. Research(Target audience & keyterms) (Set Up to Convert) (Getting the Tra�c) (Analytics to track

& improve the plan)

2. Website SEO 3. The Plan 4. The Tracking

• You develop focused content ideas • Enable your company to become an industry leader

Step 1 Research

If you build it they will comeThe most common misconception about online marketing is that if you build it they will come. Consequently One of the most common mistakes that a small business makes is to budget only for a website, but not the marketing.In reality, success online requires research, planning, implementation

Research Before ImplementationDoing the research to identify your nich will allow you to run a more focused campaign. This is important for anyone who doesn’t want to burn through a marketing budget with little to no return on investment.

1. Niche Research — Who are you marketing to?

2. Keyword Research — What search queries provide relevant tra�c?

3. Who Are the Industry Leaders — Often times a�liate sites can provide great tra�c.

4. Setting Yourself Apart — What makes you di�erent? What do you bring to the table?


& improve the plan)


www.pixelproductionsinc.com

• Good Site Structure • Content is Optimized for your viewers • Thoughtful Meta Data • Growing Your Site • Sharing Content

Onsite Optimization and Content Building

Step 2 Website SEO


& improve the plan)


On-Site ImplementationEvery page of your website is an opportunity to get noticed. Online, your website must be built not only for visitors, but for search engines.

of that research we just talked about needs to be implemented.

Setting up the FunnelYour website is the funnel for all of your online conversions. What good is driving tra�c to your site if it’s not set up to convert?

1. Sticky Content — Simple, Engaging and Authoritative

2. Provide Clear Direction — Show visitors where they can

3. Motivate an Action — Are you encouraging the visitor to engage?

4. Share it with the world — Say that a visitor has found exactly what they are looking for, is your site set up to let them spread the good word and do the work for you?

MOTIVATEDVISITORS

MOVE TOACTION

CONVERT


A breakdown of Your Online Marketing Strategy

ORGANIC SEO

PPC & DISPLAY ADS

AFFILIATE ADVERTISING

PRODUCT REVIEWS

PRODUCT PROMOTIONS

CONTENT WRITING

EMAIL MARKETING

PR & SOCIAL MEDIA

ANALYTICS

Step 3 The Plan

1. Research(Target audience & keyterms) (Set Up to Convert) (Analytics to track

& improve the plan)



Tracking to Stay on Track. . .

what pages viewers enter and exit your site from and tying those metrics together with your company’s goals are essential to ensuring that

spent. Schedule weekly or bi-weekly meetings with your online marketing team to keep on

attack to improve conversions.

Step 4 Tracking

1. Research(Target audience & keyterms) (Set Up to Convert) (Analytics to track

& improve the plan)

