Who Are We?7 year old partnership between former
competitors Kim Green
Art Institute graduate, 20 years in design Parent of a college sophomore, bound for vet school
Bill Sholar Counseled veterans on educational benefits Ran computer centers at CMU, UTexas Medical School Educational marketing manager for Steve Jobs at NeXT
What we do:Websites, print design, social media, & SEO
20th Century Marketing
Yellow Pages
Direct mail
Newspaper advertising
Magazine advertising
Telemarketing
The “World Wide Web”Born in the ‘90s, the same as your students
Over 90% will search or check online
Rapidly displaced print advertising
Website and a Lot More
First Impressions
First Impressions
Probably notthe best firstimpression
Start with Quality Design
Website Design
Don’t Forget…FacebookTwitterLinked InOther channels
Online Content
About 30 seconds on a pageUse meaningful headlines &
bullet pointsKeep it shortDon’s waste time on
“blah blah”Write for them, not for you
Make It All Work TogetherBlog
Email Marketing
External links
Website
What We Hear...“Trying to do it myself through Godaddy etc...”
or “I've been too busy to even get started.”
“My sister/brother/nephew/niece/neighbor has been working on my website...for 2 years.”
“Called XYZ company, but they don't understand what an Educational Consultant is.”
“I have a website that I don't like and can’t update, a blog over there, email marketing somewhere else, and then of course MyCCA over here...”
What You Need in a Website
Content Management
Integrated On-Site Blog
Actionable Reporting
Other ToolsEvent Registration
Customer Database
Online Billing
E-Commerce
Search Engine Optimized
Personalizedtemplates
Custom Design
Also non-websiteservices…Logos, business
cards, brochuresSocial media
customization & management
Search engineoptimization
Find us…Go to the “Affiliates” page at MyCCA.net
SEO Scams
Signs of SEO ScamsFirst tip: Unsolicited email, especially from
free email accounts.
From Google themselves:
Amazingly, we get these spam emails too:"Dear google.com,I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
Signs of SEO Scams
Says you need “keyword meta tags”
Claims of “special relationships” with Google, and guarantees #1 ranking
Offers to sell you “exclusive keywords”
Knows the “secret tricks”
Will list you on 30,000 search engines
Signs of SEO Scams
Signs of SEO Scams
Bad SEO can hurt!
Bad SEO can hurt!
Some other, more recent, well known perpetrators…
April 2011 – J.C. Penney’s
May 2011 – Overstock.com
May 2012 – iAcquire (agency for Dun & Bradstreet)
Signs of SEO Scams
Says you need “keyword meta tags”
Claims of “special relationships” with Google, and guarantees #1 ranking
Offers to sell you “exclusive keywords”
Knows the “secret tricks”
Will list you on 30,000 search engines
Signs of SEO Scams
What Can You Do?
Help Google by thinking like Google
Headlines
Image tags
Frequent Updates (onsite blog)
What Can You Do?
Help yourself by thinking like your visitors – the website is for them, not for you!
Engaging, focused content
Short pages, very short paragraphs
Easy navigation, contact info, call to action
Wrap your content in high quality design
What Can You Do?
Take advantage of free and paid search spots
Free – Google Maps/Local/Places…
Pay Per Click (Google “Adwords”)
Find us…Go to the “Affiliates” page at MyCCA.net