Your Mom Reads My Blog. Andrew Millikin - St. Michael’s College Brad J Ward - BlueFuego
Your Mom Reads My Blog - NEACAC
Jan 15, 2015
NEACAC Presentation with Drew Millikin of St. Michael's College
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Your Mom Reads My Blog.Andrew Millikin - St. Michael’s CollegeBrad J Ward - BlueFuego
Evolution of Communication
Twitter v1.0
Skeptic.
My BlogYour Mom
Communication changes.
The medium changes.
The recruitment game has changed.
traditional recruitment methods
1980s until now
a major shift2004-2009
shift happens.
traditional buy-in:
staff meeting“should we do this?”
COMMITTEE“yeah, we should do this”
BOSS“hmm, I don’t know”
INDIVIDUAL“this is too much work”
INDIVIDUAL“cool idea!”
timeline: 1 month
OUTCOMEsome success, some frustration
Created by Andrew Meyers, Hope College
new buy-in:
BOSS“great work! what’s next?”
INDIVIDUAL“cool idea!”
INDIVIDUAL“I’m going to try it out”
INDIVIDUAL“nice. works and costs nothing!”
timeline: 1 hour
OUTCOMEdefinite success, little frustration
Created by Andrew Meyers, Hope College
You can only offer so much offline.
electronic
st. michael’s college admissionswhat we’ve been up to
X
butler university admissionswhat we were up to
the email
the metrics
the results
how can you stay on top• be networking with us on Twitter• @bradjward and @drewmillikin
• follow a select group of blogs, RSS• start with bloghighed.org
• read some good books (http://bit.ly/hebooks)
• keep attending conferences• check out eduWeb and NACAC
Annual Conference
who has the first question?
contact usAndrew MillikinOffice of Admission, St. Michael’s Collegeamillikin[at]smcvt.edutwitter.com/drewmillikin
Brad J WardChief Explosion Officer, BlueFuegobrad[at]bluefuego.comtwitter.com/bradjward
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