maandag 17 december 12
MORE INSIGHTS, LESS METRICS
Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.
We provide thebigger picture.
YOUR METRICSDO NOT MATTER.
being a marketer
SUCKS
changing markets
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
maandag 17 december 12
THE CEO DOESN’T TRUST YOU
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
maandag 17 december 12
“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure
true effect.”-IAB Whitepaper
observation
observation
interpretation
observation
interpretation
action
observation
interpretation
action
3 WAYSTO INTERPRET
YOUR DATALIKE A DATA NERD
brand awareness
brand appreciation
action
advocacy
sales funnel
ACTIONAWARENESS ADVOCACYAPPRECIATION
Each time your brand or a mes-sage you have sent is seen by someone.
ACTIONAWARENESS ADVOCACYAPPRECIATION
Each time your brand or a mes-sage you have sent is seen by someone.
Each time anyone buys something from you or expresses his/her purchase intentions
ACTIONAWARENESS ADVOCACYAPPRECIATION
Each time your brand or a mes-sage you have sent is seen by someone.
Each time anyone opts-in to messages from your brand.
Each time anyone buys something from you or expresses his/her purchase intentions
ACTIONAWARENESS ADVOCACYAPPRECIATION
When someone completes an action which cre-ates awareness for your brand with their peers.
Each time your brand or a mes-sage you have sent is seen by someone.
Each time anyone opts-in to messages from your brand.
Each time anyone buys something from you or expresses his/her purchase intentions
ACTIONAWARENESS ADVOCACYAPPRECIATION
http://www.measurementnow.net/
SEARCH FORPATTERNS
Website
USESTATISTICS
DRIE VOORWAARDEN
maandag 17 december 12
1.
2. 3.
Use a framework toanalyze your data.Search for patterns.Don’t be stupid, use statistics.
Thanks!
maandag 17 december 12
QUESTIONS?
@anthonybosschem
Co-founder Darwin Analytics
darwinanalytics.com