Your Library 2.0

Your Library 2.0

Young Librarians AcademyAugust 2012

Web 2.0

• Services• Content created by users• User participation• Social media, blogs

Library 2.0

• User-centered• Multi-media experience• Socially rich (IM, wikis, blogs)• Communally innovative

Your Tools

• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks– www.odnoklassniki.ru– www.vk.com

• Social networks about reading and libraries– www.goodreads.com– www.librarything.com

• …

Choose Your Tools

• Your goal?• Your target audience?• Your message?• The right tool(s) and activities–Where is your target audience?–What is interesting and attractive

to them?–What do you want them to think, know

and feel?

Who Uses It?

Data source: www.socialbakers.com

Measure Your Success

• www.hootsuite.comsocial media tools and stats

• www.bit.lycount your clicks

• Facebook Insights for PagesFacebook’s built-in statistics tool

A Social Library

• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary)– Cares about target audience– Sets goals– Fun!

Online Advocacy

• Iasi Country Library, Romania– Iasi Country Library Deserves a Home

advocacy campaign using social media– Goal: finding a proper home for the library– Inspiration: Matt Harding

(www.wherethehellismatt.com)– Tools used:

• Blogs (biblioteciiesene.wordpress.com)• Facebook• Flickr• YouTube

Want More Inspiration?

• The Librarian in Blackwww.librarianinblack.net/librarianinblack/

• The Shifted Librarianwww.theshiftedlibrarian.com

• Letters to a Young Librarianletterstoayounglibrarian.blogspot.com

• #libchatevery Wednesday on Twitter

Thank You!

• Silvina FurnadzhievaPortal SpecialistGlob@l Libraries – Bulgaria

• www.facebook.com/silvina.furnadzhieva• www.twitter.com/silvina_g• www.glbulgaria.bg• [email protected]

[email protected]