Your LI Skills as keywords using Social by Design | Research | Campaign Mgnt | Communications Planning.

"Develop Your LinkedIn Skills 3 Ways: Research -

Skills Campaign -Communications Plan"

Harper Career StimulusHarper Career StimulusFriday, November 16, 2012

Harry Reczekwww.Connect2Harry.com

Download Discussion Handout: www.Bit.ly/NOV16Handouts2

1Copyright: H. Reczek 2012"Like" my presentation on Facebook

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Let’s Start Today’s Discussion

• tmeans the slide is in your Handout– A Blue Titled Slide means your Handout Built the

Presentation Slide we’re using• A Slide Titled in white means it may be worthwhile

to take a note. (it’s not in your handout) to take a note. (it’s not in your handout) – Also, a reminder that we might be going to an

on-line demo. (BTW: those slides have BLACK Titles)– My way of keeping your attention (everything is in this

slide deck presentation NOT the handouts)• And, this slide presentation is available for download.

H. Reczek ©2012 All Rights Reserved 22

tBreakout Session #2 Social By Design Approach

• You’ll build your network while developing your skillslists as well as endorsements. – Think: “Skills as Keywords”. – Be purposeful in your networking. – Have a plan and execute on content and conversations. – Have a plan and execute on content and conversations.

• The breakout session will develop the documents you’ll need and the approach to use with invitations, notifications and messaging

• Along with handouts and the presentation we will be on-line for an interactive demonstration of the LinkedIn Skills feature to show some of the secrets in its effective use for your own agenda. ~H

3H. Reczek ©2012 All Rights Reserved

LET’S REVIEW LAST SESSION

• t You have these slides in your handout.• But, not the WHITE Titled Ones.

Copyright: H. Reczek 2012 4

Why LinkedIn Skills As a “Tool”


http://www.linkedin.com/skills/


http://www.linkedin.com/skills/

tBreakout Session 26OCT Summary

• (slides at http://bit.ly/26OCTSlides1)• We introduced that ALL social platforms

center of gravity is “Social By Design”• Link between Johari window & LI Skills• Link between Johari window & LI Skills• Need for a “Communications Plan”• Advice: “Take the lead, or you’ll be following

LI’s Agenda”– Have your own agenda.

7

http://bit.ly/26OCTSlides1

tDefinition of Social By Design

8

Social Platforms are built around Social Business Design

• ALL the integrated networks want to make it easy for developers, partners and members to – leverage existing communities, – add new conversations and – have users expand their online identities (their Brand).

• You need to understand social by design, and learn to • You need to understand social by design, and learn to use it given your on-line plan and job search strategy.

• All the platforms allow people to create an identity online, build communities around themselves, and share content/interact with the/their communities.

• When features like LinkedIn Skills are introduced, it’s time to take notice, learn and act!


“Social By Design”

Identity(BRAND)

CommunitiesConversations


So What?• The new LinkedIn Skills

promises to focus in on your skills and our members’ profiles skills needed to attract

Hiring Managers

CustomersCompetitorsneeded to attract hiring managers, customers looking for certain business with employees’ skills, plus it offers an opportunity to keep a watchful eye on your competitors.

1. Increased visibility2. More transparency3. Employees | Businesses – Now,

have skills4. Customers now, looking at

company's skilled employee list.Copyright: H. Reczek 2012 11

tThe Johari Window Goal

12

Your Johari Window Opens to Uncover Blind Spots &

Acknowledge Your Strengths.

SocialMediaMedia

LinkedInSocial Psychology


The Goal


The Skills Campaign Plan Objectives

Endorse SurpriseMySkills

Endorse Others

SurpriseEndorsed

RequestEndorsement

SkillsList

UNKNOWN


The (Your) Campaign Agenda

Endorse PERSONAL

SKILLSEndorse Others

SKILLSLIST

UNKNOWN

SurpriseEndorsed

RequestEndorsement


tWhy a Communications Plan

17

RECEIVED"Invitation”

ToConnect

RECEIVED

ACCEPT1st °

Request YOUENDORSEOTHERS

OTHERS

SENTMessage

V2“EndorseRequest”

SENTMessage


RECEIVEDEndorsedNotifica-

tion

OTHERSENDORSE

YOU

SENT"Invitation”

ToConnect

SENTMessage


SENTMessage


Need for a Communications Plan 18

tAre these the Skills You Want?

• Some Surprises O.K. (endorsers RWA)• New (In-Demand) Skills in-the-mix?

19

Social Media by Design

Today’s Discovery…

Social Media by Design

Copyright: H. Reczek 2012 20H. Reczek ©2012 All Rights Reserved

The Secret

Using “Skills” As Research Database


H. Reczek ©2012 All Rights Reserved

tResearch: Skills as Keywords

• Auto fill insight• It’s what THEY call it• Your 1° Connections• Your target company skills• Your target company skills

• demo on LinkedIn• Next Slide is What we are looking for• And, the “WHY” we are doing this!



LI Like Google Search Auto-complete


The Perfect Storm


2. Add In-Demand Skills To Your ProfileCopyright: H. Reczek 2012 25

1. Keep Track


tSkills List Strategy demo• Re-think your current skills, and with research, re-

cast them. • These TOP skills will be endorsed by your

network of connections – without being asked. • They are the recommended skills presented by LI • They are the recommended skills presented by LI

when a visitor is on your profile. – And if a 1st ° connection they’ll be asked if they would

be willing to endorse you. • LET THIS HAPPEN è PUT THE SKILLS YOU

WANT TO BE ENDORSED FOR 1st as visitor choices. (demo)


tSkills List Strategy (cont’d)

• Seek your NEW skills as endorsements from your network of old & new connections.

• These NEW skills, from the marketplace, are to be pro-actively requested of your selected to be pro-actively requested of your selected network. (Even a reason for developing additional 1st ° connections.)


Surprise 1st ° Endorsers - RWA

• Re-cast Skills– From your research– Recommended by LI– Your TOP current skills

• New Skills– From your initiative– Recommended by you– Your least endorsed skills– Messaging directly to

move up– New connections to add

to list (go back to network)


Requests for 1st ° Endorse - RWA28


tThe LI Inbox – Communications Opportunities

• Notifications – Check 1st from LI Inbox• Invitation s – Check 3rd from LI Inbox• Messages – Check 2nd from LI Inbox

– Take Step by Step Instructions / Notes on Page 5 – Take Step by Step Instructions / Notes on Page 5 (below)

– To have a document that you use EVERY time you logon to LinkedIn and into your Inbox.

• LAST mailbox you check is your Primary LinkedIn mailbox.


The Documents You’ll Need

• Master Skills List (Word1.doc)• Endorsement List by Skills by Top

Endorsements (Word2.doc)• Avatar endorsements that change over time • Avatar endorsements that change over time

could be documented over time to see who and ease of re-connection/requesting (Excel)


At the bottom of

your profile

Copy & Paste to a Word .DocCopyright: H. Reczek 2012 31

tSkills Campaign Documentation & Set-up process (demo).

• Ctrl + C and Ctrl + V your “Skills & Expertise” section into WORD

• Ctrl + C and Ctrl + V your “Skills & Expertise” section into EXCELsection into EXCEL

• Demo Here…….– Take Step by Step Instructions / Notes on Page 5

(below)



tSkills Documents Provides (WORD)

• Checklist for selection requests• People Log• Master Skills List


tSkills Documents Provides (EXCEL)

• Ease of contact to endorsers• Only matrix of changing endorsers


tYou’re Ready For A Communications Plan

• What’s the landscape? (see slide)• Who’s asking for what? (see slide)• Where’s the opportunity? (see slide)


Messages

1st °Connect

Invitations

EndorsedSkills

Notifications

What’s The Landscape?

MessagesHave Network Connections in various stages of the “Skills Campaign” Cycle

Where are we in the campaign cycle?What do I say? | What do I ask for?


tThe communications Landscape (social network chart)

• Confusing | Whose Purpose | Which One 1st?

RECEIVED"Invitation”

ToConnect

ACCEPT1st °

Request YOUENDORSE

SENTMessage

V2“EndorseRequest”SENT

Message

RECEIVEDEndorsedNotifica-

tion

ENDORSEOTHERS

OTHERSENDORSE

YOU

SENT"Invitation”

ToConnect

SENTMessage


Request”Message


SENTMessage


Need for a Communications Plan

tWho’s Asking For What? 37

tWhere’s the Opportunity (inbox org chart)

Your Skills Endorsement

Campaign

InvitationsReceived

Sent with Message

Replied with Message

MessagesReceived

Sent as part of Invite Or, after Endorsing Or, after receiving

an Endorsement

NotificationsReceived

No Opportunity To

Message

38

tRecommended Step #1. NOTIFICATIONS

• 1. Endorsements Received• 2. Update WORD doc• 3. Message from their Profile (CTA)

– Thx, How About………(endorse me on)– Thx, How About………(endorse me on)– What Skills 4U?


t Recommended Step #2. MESSAGING

• 4. Your 1st ° Connections (selected)– How about xxxx given our work experience?– What skills for you I saw.....

• 5. Surprise Endorsements of your 1st °• 5. Surprise Endorsements of your 1st °Network– Creates a notification for them.– You need to document & follow-up

40

tRecommended Step #3 Accept INVITES-TO-CONNECT

• Accept an Invite-to-connect with an offer of an endorsement as well as a CTA (an endorsement of your of your skills).


tMy Call-To-Action Today~• Let’s become 1st ° Connections

– www.Connect2Harry.com• As a 1st ° Connection go to my profile &

endorse me on 5 skills.endorse me on 5 skills.• Have a Communications Plan/Script

– Ask for an Endorsement from me on 4 skills.• REPEAT with your other 1st ° connections

AFTER you have researched & selected old & NEW Skills and posted on “Skills & Expertise”.



tThe Process, Exercise & Examples

Enter Follow-Up EnterYourSkills

1st °

Connections

Endorse Their Skills

Follow-Up Select-Skill

EndorseRequest


See your Handout for a proposed script to get you started43


Connection Request | Skills Endorsement | Endorsement

Request

• That’s the cycle• Start with me and classmates today• Start with me and classmates today• REPEAT with your network

See your Handout for a proposed skills to get you started44


What we’ve focus on today?

• Use the LinkedIn Skills feature – start with 3 towards the 100% profile.

• Develop a Skills Campaign Plan as a social marketing tool.marketing tool.

• Endorse your 1st ° Connections, then…• Have a Communications Plan “ready-to-go”

BEFORE you ask your non-endorsing 1st °connections for skills endorsements.

• Use LinkedIn as a Market Research Tool on personal profiles and company pages!



The Result and Your Response

• “I appreciate your voice on my skills. ~H.”• Keep the conversation going• Monitor your LinkedIn skills list regularly• Become “Search-able” & “Memory-able”



Grow By Strategy

Succeed Thru Collaboration

Be Counter-intuitive

Copyright: H. Reczek 2012

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Be Counter-intuitive

This Slide Presentation is available for Downloadat: http://www.Bit.ly/NOV16Slides1

http://www.facebook.com/BeaconSocialMediaMa

http://www.Bit.ly/NOV16Slides1

"Develop Your LinkedIn Skills 3 Ways: Research -

Skills Campaign -Communications Plan"

Harper Career StimulusHarper Career StimulusFriday, November 16, 2012

Harry Reczekwww.Connect2Harry.com

Download Discussion Handout: www.Bit.ly/NOV16Handouts2

48Copyright: H. Reczek 2012"Like" my presentation on Facebook

www.facebook.com/BeaconSocialMediaMarketing


http://www.Bit.ly/NOV16Handouts2

http://www.facebook.com/BeaconSocialMediaMarketing