Social media: An introdcution The power of peer critique Test & measure your Twitter campaign Choose your movement & user personas Branding & tone of voice Recipe for success Content strategy – content creation & curation Influencer outreach and engagement Milestone You’ve met your peer group Design your hashtag & hook Move your campaign over to Facebook Run your campaign Tweetchats & advanced tactics Run your Facebook campaign critiquing & reporting Test & measure your Facebook campaign Wrap up your Twitter campaign and report Milestone You’ve choosen your campaign movement Milestone Your campaign is live on Twitter Milestone You are live on Facebook Milestone You've successfully graduated! Now the real journey begins. Wrap up your Facebook campaign and report Take your campaign over to Instagram Milestone You've pulled togeth- er your Instagram content bank! Your campaign is live on Instagram Test & measure your Instagram campaign Wrap up your Instagram campaign and report Final reporting Milestone You've deep dived into Facebook ads Run your campaign critiquing & reporting Your Journey What Happens When Social Media Management 12 Month Course 2.0