Your future is participation and here’s why

Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin  

Your future is participation and here’s why

“It always seems impossible until it’s done.” – Nelson Mandela

FINDING PURPOSE AND DESTINATION

questions you need to be asking 3

Do you really know what your customers think

about you?

Do you know which customer emotions are

key to your future growth?

Who do your customers want you to become?

THE AGE OF INNOVATION DISRUPTION

Marketers don’t define innovation, customers do

OWNS NO REAL ESTATE

OWNS NO TELCO INFRASTRUCTURE

OWNS NO TAXIS

CARRIES NO INVENTORY

1. BENEFIT BUILDS NO APPS

CREATES NO CONTENT

New kids on the block

TRANSACTIONS WITH NO 3RD PARTY

MAYONNAISSE WITH NO EGGS

BANKING WITH NO INFRASTRUCTURE

ENTERPRISE COMMUNICATION WITH NO EMAIL

The age of the great disruption

FROM ADWORDS TO THE FUTURE OF MOBILITY

FROM PAYPAL TO SUPERSONIC TRAINS

DISRUPTING THE ENERGY UTILITY INDUSTRY

Let’s get back to today

MAKING BUSINESS MORE HUMAN

of your employees are disengaged

70% SOURCE: GALLUP

cost to employers in productivity (USA)

$450B SOURCE: GALLUP

Compensation attracts talent but has limited impact on employee

participation and effort SOURCE: GALLUP

You can begin your search for the right innovation by taking a long hard look in

the mirror

PARTICIPATION COMMERCE SYSTEM

of new FMCG product launches never survive the first year of

their marketing cycle

76% SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014

Re-imagination of products, services, operations, KPI’s

DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES

COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES

INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION

EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES

WHAT IS BETTER? PARTICIPATION COMMERCE™

PARTICIPATION COMMERCE

Procurement • Supply Chain Human Resources • Customers

Services • Logistics Communications • Consumers

A network gives you reach

TED RUBIN

A community gives you power

TED RUBIN

THE LIGHT AT THE END OF THE TUNNEL

Great innovators ask impossible questions

recommendations 5

1. RELEVANCE

Don’t just ride shifts in culture, contribute to them.

2. EQ

Tapping in to your customers emotional needs is one of the keys to your future growth and survival.

3. PEOPLE

Find the people who are doing what you need and make them part of your team.

4. CUSTOMERS

Embed the customer in your entire business ecosystem, not just marketing.

5. PARTICIPATION

Co-create products and services that your customers and advocates want to talk about, share and buy.

“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group

Grab me at the break AND LET’S CONNECT

THANK YOU

@stevejennings1 [email protected] www.betterventures.co

#betterparticipation