Your Facebook Business Page is Worthless

your facebook business page

Maura Neill, ABR, CRS, MA, REALTOR®RE/MAX Around Atlanta – Atlanta, GA

REALTORS® Association of New Mexico Fall Conference 2011

your facebook business page is worthless…

Maura Neill Your Facebook Business Page is Worthless

…by itself


the myths

Start a Facebook Business Page and you will see immediate resultsyou can sit back & watch your friends/clients LIKE your pageyou have a fool-proof prospecting toolyou can abandon your website/blog


the realities

Your Facebook Business Page needs your timeyour creativityyour contentyour commitment


the problem

Sick of same-old/same-old real estate blog Wanted a blog that fit my lifestyle & that of my

friends/peers/clients/potential Found that my clients and sphere are more inspired by

an area, a neighborhood, things to do than by individual houses


the idea

Create a site that would attract the types of clients I want to work with

Create content that interests me, my peers, and potential clients

Find a way to network without talking real estate – thinking relationships first, business second


the site


the facebook page


integration

Create a Facebook Page to compliment your site (existing OR new)

Cultivate fans – use the “Suggest to Friends” link to invite your closest family, friends and trusted clients to like you page – let the rest follow organically.

Share your site’s content on your Facebook Page, but also use your Page to create conversation.


your reach

If you build it, they will come. Your Facebook Page content will only be visible to

those who “like” the page – don’t count on it as a prospecting tool.

Link your website/blog to your Facebook Page (via the Like Button tool) and regularly link your Facebook Page content to your site to drive traffic there.


branching out

Use other social media platforms to touch more people, cultivate fans, and spread your message.

Decide which you’re most comfortable with and which are most useful in your target area.

Choose wisely – you can’t do it all.


the accompaniments


getting noticed

Let it happen organically.Be visible.Be conversational.Be informative.Don’t be a salesman (or –woman).


warning:don’t do 365

Why you should not do “365 Things To Do in (INSERT YOUR CITY HERE)”

Trust me.You don’t have the time.You don’t need to do it.You can think of something better.


what you should do

Find your niche – a hobby, a nonprofit, an interest, a specific area or part of your town.

Be consistent – every day is not realistic, but make a schedule and stick to it.

Don’t rely on social media or blogging – regardless of your online success, there’s nothing like face-to-face.


why it matters

You don’t have to talk about real estate 24/7 – gain credibility and respect by attracting those with common interests – then talk real estate.

Be seen as the local expert – in more than just days on the market and average sales price.

Good publicity is priceless – and it does not have to be real estate-related.


takeaways

Do something different. Don’t worry if others follow suit – they won’t do it as

well as you do anyway. Do acknowledge that there’s more to your life – and

your clients’ lives – than real estate, there are better ways to connect.

Do realize that your Facebook page can’t do it all.



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Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com

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Maura Neill, ABR, CRS, MA, REALTOR®RE/MAX Around Atlanta

365Atlanta.comMauraNeill.com

[email protected] | @365Atlanta | @MauraNeill

thank you :)

Your Facebook Business Page is Worthless

Real Estate