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The magazine of the National Wood Flooring Association
FEBRUARY | MARCHREMODELING ISSUEThe debut of HF’s new look
AD CLOSE: January 7
ADS DUE: January 14
PRODUCT FOCUS: Finishes, Adhesives + FillersUnderlayment,
Subfloors/Subfloor Prep + Radiant Heat
ENGINEERED WOOD FLOORING
BONUS DISTRIBUTION: NWFA Schools.
AD CLOSE: July 8
ADS DUE: July 15
PRODUCT FOCUS: Reclaimed Wood Flooring Cork + Bamboo Flooring
FINISHING & RECOATING
FOR ADVERTISERS: Companies Going Green
BONUS DISTRIBUTION: September NWFA Schools, Greenbuild.
AD CLOSE: September 8
ADS DUE: September 15
ADHESIVES
PRODUCT FOCUS: Prefinished Wood Flooring Inlays, Borders + Vents
FOR ADVERTISERS: Social Media
BONUS DISTRIBUTION: October, November NWFA Schools.
AD CLOSE: March 3
ADS DUE: March 10
STATE OF THE INDUSTRY REPORT
FOR EXHIBITING ADVERTISERS: NWFA Expo Exhibitor Showcase
BONUS DISTRIBUTION: NWFA Expo, April and May NWFA Schools.
AD CLOSE: May 5
ADS DUE: May 12
STAINS & DYES
PRODUCT FOCUS: Tools + Supplies
FOR ADVERTISERS: Highlighted in WFOY writeups
BONUS DISTRIBUTION: June NWFA Schools.
AD CLOSE: November 4
ADS DUE: November 11
MOISTURE & WOOD FLOORS
PRODUCT FOCUS: Unfinished, Domestic Wood Flooring
FOR EXHIBITING ADVERTISERS: Surfaces Exhibitor Showcase
BONUS DISTRIBUTION: Surfaces 2016.
AUGUST | SEPTEMBERGREEN ISSUE
OCTOBER | NOVEMBER PREFINISHED ISSUE
DECEMBER | JANUARYSURFACES ISSUE
RESOURCE BOOK AND NETWORKING GUIDE
APRIL | MAYNWFA EXPO ISSUE
JUNE | JULYNWFA WOOD FLOOR OF
THE YEAR ISSUE
Create your custom marketing package today!
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
The magazine of the National Wood Flooring Association
AD CLOSE: October 6
ADS DUE: October 13
AN AD IN THE RESOURCE BOOK GIVES YOU:
3 12 months of sales impact at the regular monthly ad rate
3 Highly qualified circulation
3 Company name boldfaced throughout the entire Product Guide
3 Distributor advertisers boldfaced in Areas Served section
3 “NWFA Advertiser” logo next to your boldfaced company name in membership listings
3 PLUS! FREE Featured Supplier designation and link to your site in Hardwood Floors’ Online Resource Book
YOUR EXCLUSIVE CONNECTION TO THE WOOD FLOORING INDUSTRY
22 E Mifflin St., Suite 910 | Madison, WI 53703
The magazine of the National Wood Flooring Association
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
Official NWFA Expo Guide
Add a full-page, 4c ad only $925
gross.
BOGO! To celebrate the
HF redesign: Buy a full-page or 1⁄2-page ad, get a SECOND
ad free.
SURFACES Show Guide
Add a full-page, 4c ad only $925
gross.
EDIT CALENDAR2016
MEDIA GUIDEprint + digital marketing solutions
Four Color1
issue3
issues7
issues14
issues
Page $6,355 $6,095 $5,995 $5,910
2/3 5,715 5,505 5,240 5,120
1/2 island 5,450 5,285 4,800 4,680
1/2 horizontal or vertical 4,790 4,775 4,550 4,490
1/3 square or vertical 4,310 4,145 3,960 3,930
1/4 3,880 3,610 3,445 3,420
1/6 3,310 3,255 3,150 3,105
Spread 9,590 9,380 9,045 8,900*Black and white rates available
PRINT ADVERTISING 15% agency discount applies
SHOW GUIDE ADVERTISINGPage Surfaces $925 NWFA Expo $925
Microsites 1 Year
$1,800
www.hardwoodfloorsmag.com
Banner Ads 1 Year 6 Months
Welcome $10,000 $6,000
Skyscraper 5,000 3,000
Block 2,500 1,500
Mobile 5,000 3,000
Special Placement 4,500 N/A
DIGITAL ADVERTISING
Sponsored Video
One video $1,500
Sponsored Content
Print and/or Digital Call for pricing
Social Media Package
Add-on to current contract $500
RATE CARD (NWFA-member prices)View detailed specs: advertise.hardwoodfloorsmag.com
Our Audience. Your Customers.
DEDICATED TO YOUR SUCCESSHardwood Floors is the only media brand dedicated exclusively to the wood flooring industry. The magazine is the industry go-to resource, and in the last year, more people visited our website and opened our emails than ever before. Now we’re introducing several new ways to connect with our audience, helping you reach prospects even more effectively. Partner with Hardwood Floors and turn our audience of contractors, retailers and distributors into your customers.
The HF AdvantageHF’s audited print circulation reaches 23,500+ industry professionals.Why it Matters: Invest with confidence knowing you reach qualified decision-makers.
HF’s website received more than 1.2 million visits in the last year.Why it Matters: You reach high-quality readers and a large quantity of them.
HF E-News averaged a 44% open rate in 2015.Why it Matters: Open rates double the industry average prove our audience is engaged.
HF Custom Emails reach nearly 18,000 subscribers.Why it Matters: Reach the entire list or target specific prospects.
Ready to Create an Effective Marketing Package? Contact HF’s Kendra Griffin today or visit our interactive website, advertise.hardwoodfloorsmag.com, to learn more.
Inserts 1 side 2 sides 4 sides 8 sides 12 sides
$3,895 $4,925 $7,895 $11,340 $14,545
Content Toolbox Quarter Year
$3,500 $10,000
App Sponsorship Quarter Year
$1,000 $3,000
Custom E-Mail
One mailing $1,750
E-News Sponsorship
1x 3x 6x 12x
Top Banner $825 $710 $600 $525
Middle Banner 715 620 520 450
Third Banner 550 475 400 350
advertise.hardwoodfloorsmag.com
Always Connected
E-NEWSE-NEWS
SPONSORED SPONSORED
SOCIALMEDIA
E-NEWSE-NEWS
SPONSORED SPONSORED
SPONSORED VIDEO
E-NEWSE-NEWS
SPONSORED SPONSORED
SPONSORED CONTENT
E-NEWSE-NEWS
SPONSORED SPONSORED
E-NEWSE-NEWS
SPONSORED SPONSORED
CONTENTTOOLBOXE-NEWSE-NEWS
SPONSORED SPONSORED
CUSTOME-MAIL
E-NEWSE-NEWS
SPONSORED SPONSOREDE-NEWS
E-NEWSE-NEWS
SPONSORED SPONSOREDAPP
E-NEWSE-NEWS
SPONSORED SPONSORED
WEBMAGAZINE &RESOURCE
BOOK
77%of HF’s print
audience is an owner/president/
CEO at their company
Live Product Examples | Marketing Blog | SpecsAdvertiser Success Stories
Company: Advantage Coatings Tech
Campaign: Digital-Only: Custom email & E-News banners
Outcome: “As soon as we run an adMail or E-News ad, our site traffic jumps up as well as emails and phone calls inquiring about Advantage Coatings. HF helps us reach our industry and connect with them in a way we can’t.”
— Eric Bennett, VP of Sales & Marketing
Company:Pallmann
Campaign: Print + Digital
Outcome:“Advertising with Hardwood Floors has brought the Pallmann brand more national exposure to our target market. The advertising we have done has increased our brand credibility within the industry and brought us new business.”
— Josh Neuberger, Marketing Manager
Company:Bona
Campaign:Print + Digital: Premium Partner
Outcome:“Hardwood Floors has been our go-to publication to help drive brand recognition, introduce new products and ultimately grow our business. Whether it be via print, digital or custom emails, we know our message is reaching the prospects we intend it to.”
— Ilene LeBlanc, Marketing Manager
“HF is easy to work with and isn’t afraid to go the extra mile.”— Eric Bennett, VP of Sales & Marketing, Advantage Coatings Tech
CUSTOM CONTENT
inside back cover
The magazine of the National Wood Flooring Association
FEBRUARY | MARCHREMODELING ISSUEThe debut of HF’s new look
AD CLOSE: January 7
ADS DUE: January 14
PRODUCT FOCUS: Finishes, Adhesives + FillersUnderlayment,
Subfloors/Subfloor Prep + Radiant Heat
ENGINEERED WOOD FLOORING
BONUS DISTRIBUTION: NWFA Schools.
AD CLOSE: July 8
ADS DUE: July 15
PRODUCT FOCUS: Reclaimed Wood Flooring Cork + Bamboo Flooring
FINISHING & RECOATING
FOR ADVERTISERS: Companies Going Green
BONUS DISTRIBUTION: September NWFA Schools, Greenbuild.
AD CLOSE: September 8
ADS DUE: September 15
ADHESIVES
PRODUCT FOCUS: Prefinished Wood Flooring Inlays, Borders + Vents
FOR ADVERTISERS: Social Media
BONUS DISTRIBUTION: October, November NWFA Schools.
AD CLOSE: March 3
ADS DUE: March 10
STATE OF THE INDUSTRY REPORT
FOR EXHIBITING ADVERTISERS: NWFA Expo Exhibitor Showcase
BONUS DISTRIBUTION: NWFA Expo, April and May NWFA Schools.
AD CLOSE: May 5
ADS DUE: May 12
STAINS & DYES
PRODUCT FOCUS: Tools + Supplies
FOR ADVERTISERS: Highlighted in WFOY writeups
BONUS DISTRIBUTION: June NWFA Schools.
AD CLOSE: November 4
ADS DUE: November 11
MOISTURE & WOOD FLOORS
PRODUCT FOCUS: Unfinished, Domestic Wood Flooring
FOR EXHIBITING ADVERTISERS: Surfaces Exhibitor Showcase
BONUS DISTRIBUTION: Surfaces 2016.
AUGUST | SEPTEMBERGREEN ISSUE
OCTOBER | NOVEMBER PREFINISHED ISSUE
DECEMBER | JANUARYSURFACES ISSUE
RESOURCE BOOK AND NETWORKING GUIDE
APRIL | MAYNWFA EXPO ISSUE
JUNE | JULYNWFA WOOD FLOOR OF
THE YEAR ISSUE
Create your custom marketing package today!
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
The magazine of the National Wood Flooring Association
AD CLOSE: October 6
ADS DUE: October 13
AN AD IN THE RESOURCE BOOK GIVES YOU:
3 12 months of sales impact at the regular monthly ad rate
3 Highly qualified circulation
3 Company name boldfaced throughout the entire Product Guide
3 Distributor advertisers boldfaced in Areas Served section
3 “NWFA Advertiser” logo next to your boldfaced company name in membership listings
3 PLUS! FREE Featured Supplier designation and link to your site in Hardwood Floors’ Online Resource Book
YOUR EXCLUSIVE CONNECTION TO THE WOOD FLOORING INDUSTRY
22 E Mifflin St., Suite 910 | Madison, WI 53703
The magazine of the National Wood Flooring Association
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
Official NWFA Expo Guide
Add a full-page, 4c ad only $925
gross.
BOGO! To celebrate the
HF redesign: Buy a full-page or 1⁄2-page ad, get a SECOND
ad free.
SURFACES Show Guide
Add a full-page, 4c ad only $925
gross.
EDIT CALENDAR2016
MEDIA GUIDEprint + digital marketing solutions
Four Color1
issue3
issues7
issues14
issues
Page $6,355 $6,095 $5,995 $5,910
2/3 5,715 5,505 5,240 5,120
1/2 island 5,450 5,285 4,800 4,680
1/2 horizontal or vertical 4,790 4,775 4,550 4,490
1/3 square or vertical 4,310 4,145 3,960 3,930
1/4 3,880 3,610 3,445 3,420
1/6 3,310 3,255 3,150 3,105
Spread 9,590 9,380 9,045 8,900*Black and white rates available
PRINT ADVERTISING 15% agency discount applies
SHOW GUIDE ADVERTISINGPage Surfaces $925 NWFA Expo $925
Microsites 1 Year
$1,800
www.hardwoodfloorsmag.com
Banner Ads 1 Year 6 Months
Welcome $10,000 $6,000
Skyscraper 5,000 3,000
Block 2,500 1,500
Mobile 5,000 3,000
Special Placement 4,500 N/A
DIGITAL ADVERTISING
Sponsored Video
One video $1,500
Sponsored Content
Print and/or Digital Call for pricing
Social Media Package
Add-on to current contract $500
RATE CARD (NWFA-member prices)View detailed specs: advertise.hardwoodfloorsmag.com
Our Audience. Your Customers.
DEDICATED TO YOUR SUCCESSHardwood Floors is the only media brand dedicated exclusively to the wood flooring industry. The magazine is the industry go-to resource, and in the last year, more people visited our website and opened our emails than ever before. Now we’re introducing several new ways to connect with our audience, helping you reach prospects even more effectively. Partner with Hardwood Floors and turn our audience of contractors, retailers and distributors into your customers.
The HF AdvantageHF’s audited print circulation reaches 23,500+ industry professionals.Why it Matters: Invest with confidence knowing you reach qualified decision-makers.
HF’s website received more than 1.2 million visits in the last year.Why it Matters: You reach high-quality readers and a large quantity of them.
HF E-News averaged a 44% open rate in 2015.Why it Matters: Open rates double the industry average prove our audience is engaged.
HF Custom Emails reach nearly 18,000 subscribers.Why it Matters: Reach the entire list or target specific prospects.
Ready to Create an Effective Marketing Package? Contact HF’s Kendra Griffin today or visit our interactive website, advertise.hardwoodfloorsmag.com, to learn more.
Inserts 1 side 2 sides 4 sides 8 sides 12 sides
$3,895 $4,925 $7,895 $11,340 $14,545
Content Toolbox Quarter Year
$3,500 $10,000
App Sponsorship Quarter Year
$1,000 $3,000
Custom E-Mail
One mailing $1,750
E-News Sponsorship
1x 3x 6x 12x
Top Banner $825 $710 $600 $525
Middle Banner 715 620 520 450
Third Banner 550 475 400 350
advertise.hardwoodfloorsmag.com
Always Connected
E-NEWSE-NEWS
SPONSORED SPONSORED
SOCIALMEDIA
E-NEWSE-NEWS
SPONSORED SPONSORED
SPONSORED VIDEO
E-NEWSE-NEWS
SPONSORED SPONSORED
SPONSORED CONTENT
E-NEWSE-NEWS
SPONSORED SPONSORED
E-NEWSE-NEWS
SPONSORED SPONSORED
CONTENTTOOLBOXE-NEWSE-NEWS
SPONSORED SPONSORED
CUSTOME-MAIL
E-NEWSE-NEWS
SPONSORED SPONSOREDE-NEWS
E-NEWSE-NEWS
SPONSORED SPONSOREDAPP
E-NEWSE-NEWS
SPONSORED SPONSORED
WEBMAGAZINE &RESOURCE
BOOK
77%of HF’s print
audience is an owner/president/
CEO at their company
Live Product Examples | Marketing Blog | SpecsAdvertiser Success Stories
Company: Advantage Coatings Tech
Campaign: Digital-Only: Custom email & E-News banners
Outcome: “As soon as we run an adMail or E-News ad, our site traffic jumps up as well as emails and phone calls inquiring about Advantage Coatings. HF helps us reach our industry and connect with them in a way we can’t.”
— Eric Bennett, VP of Sales & Marketing
Company:Pallmann
Campaign: Print + Digital
Outcome:“Advertising with Hardwood Floors has brought the Pallmann brand more national exposure to our target market. The advertising we have done has increased our brand credibility within the industry and brought us new business.”
— Josh Neuberger, Marketing Manager
Company:Bona
Campaign:Print + Digital: Premium Partner
Outcome:“Hardwood Floors has been our go-to publication to help drive brand recognition, introduce new products and ultimately grow our business. Whether it be via print, digital or custom emails, we know our message is reaching the prospects we intend it to.”
— Ilene LeBlanc, Marketing Manager
“HF is easy to work with and isn’t afraid to go the extra mile.”— Eric Bennett, VP of Sales & Marketing, Advantage Coatings Tech
CUSTOM CONTENT
inside back cover
The magazine of the National Wood Flooring Association
FEBRUARY | MARCHREMODELING ISSUEThe debut of HF’s new look
AD CLOSE: January 7
ADS DUE: January 14
PRODUCT FOCUS: Finishes, Adhesives + FillersUnderlayment,
Subfloors/Subfloor Prep + Radiant Heat
ENGINEERED WOOD FLOORING
BONUS DISTRIBUTION: NWFA Schools.
AD CLOSE: July 8
ADS DUE: July 15
PRODUCT FOCUS: Reclaimed Wood Flooring Cork + Bamboo Flooring
FINISHING & RECOATING
FOR ADVERTISERS: Companies Going Green
BONUS DISTRIBUTION: September NWFA Schools, Greenbuild.
AD CLOSE: September 8
ADS DUE: September 15
ADHESIVES
PRODUCT FOCUS: Prefinished Wood Flooring Inlays, Borders + Vents
FOR ADVERTISERS: Social Media
BONUS DISTRIBUTION: October, November NWFA Schools.
AD CLOSE: March 3
ADS DUE: March 10
STATE OF THE INDUSTRY REPORT
FOR EXHIBITING ADVERTISERS: NWFA Expo Exhibitor Showcase
BONUS DISTRIBUTION: NWFA Expo, April and May NWFA Schools.
AD CLOSE: May 5
ADS DUE: May 12
STAINS & DYES
PRODUCT FOCUS: Tools + Supplies
FOR ADVERTISERS: Highlighted in WFOY writeups
BONUS DISTRIBUTION: June NWFA Schools.
AD CLOSE: November 4
ADS DUE: November 11
MOISTURE & WOOD FLOORS
PRODUCT FOCUS: Unfinished, Domestic Wood Flooring
FOR EXHIBITING ADVERTISERS: Surfaces Exhibitor Showcase
BONUS DISTRIBUTION: Surfaces 2016.
AUGUST | SEPTEMBERGREEN ISSUE
OCTOBER | NOVEMBER PREFINISHED ISSUE
DECEMBER | JANUARYSURFACES ISSUE
RESOURCE BOOK AND NETWORKING GUIDE
APRIL | MAYNWFA EXPO ISSUE
JUNE | JULYNWFA WOOD FLOOR OF
THE YEAR ISSUE
Create your custom marketing package today!
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
The magazine of the National Wood Flooring Association
AD CLOSE: October 6
ADS DUE: October 13
AN AD IN THE RESOURCE BOOK GIVES YOU:
3 12 months of sales impact at the regular monthly ad rate
3 Highly qualified circulation
3 Company name boldfaced throughout the entire Product Guide
3 Distributor advertisers boldfaced in Areas Served section
3 “NWFA Advertiser” logo next to your boldfaced company name in membership listings
3 PLUS! FREE Featured Supplier designation and link to your site in Hardwood Floors’ Online Resource Book
YOUR EXCLUSIVE CONNECTION TO THE WOOD FLOORING INDUSTRY
22 E Mifflin St., Suite 910 | Madison, WI 53703
The magazine of the National Wood Flooring Association
Kendra [email protected] (608) 467-1084 | (800) 722-8764advertise.hardwoodfloorsmag.com
Official NWFA Expo Guide
Add a full-page, 4c ad only $925
gross.
BOGO! To celebrate the
HF redesign: Buy a full-page or
1⁄2-page ad,
get a SECOND ad free.
SURFACES Show Guide
Add a full-page, 4c ad only $925
gross.
EDIT CALENDAR 2016
MEDIA GUIDEprint + digital marketing solutions
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