Your event in Trending Topic - boost media coverage

19/02/2015 1© Social Dynamite

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It Could Be!

E EV N TIs Your Trending?

Julien Carlier @juliencarlierCEO @SocialDynamitePresident @MPIFranceSuisse

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Trending Topics

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What is a Trending Topic in Twitter?

Algorythm

Impact

Local / Global

Twitter /Timelines

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Expected Impacts for Live Trending Topic

Regular Technics

Lounge / Stand

Engage your

audience

Engage more your

audience

What is

missing?

19/02/2015 9© Social Dynamite

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OWNEDMEDIA

YOUR RECURENT AUDIENCE

Corporate web site, campaign microsite, blog,

brand community, Facebook fan page, mobile, newsletter

subscribers, etc.

Traditional advertising print, television, radio,

display, direct mail, paid search, retail/channel

GENERAL CONSUMERS

PAIDMEDIA

EARNEDMEDIA

Word of mouth, Facebook comments, Twitter

(@mentions, @replies), Vine, Blogs, forums,

review slides

SUPER FANS

Boost Earn Media

70’ 90’ NOW!

BRANDS ARE BECOMING MEDIA

30’ 60’

19/02/2015 11© Social Dynamite

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Audience

Ambassadors Brand

Interesting Non promotional Useful or Fun

Relevant with business Values Editorial line

Personal Branding Values Editorial line

The Success Recipe

19/02/2015 12© Social Dynamite

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Audience

Ambassadors Brand

Relevance

Interesting Non promotional Useful or Fun

Personal Branding Values Editorial line

Relevant with business Values Editorial line

The Success Recipe

AttendeesSponsorsSpeakers

SpeakersLet’s

create value

How can

we engage…The key

stakeholdersFor the

speakers

Slides: the Key Live Content

19/02/2015 15© Social Dynamite

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Our Recipe in 4 Steps

Gather the right content

The relay chain

The righttiming

Engage the

audience

Gather the Right Content

« Schedule live influence = efficiency + performance »« Content is great, broadcasting it is even better »

JohnChairman

MarieSpeaker

ClaireStaff

RichardSponsorsReps

DavidBlogger

PaulSpeaker

The Relay Chain

The Timing

Marie

John

Claire

David

Paul

4

2

3

5

6

7

SCENARIO

Richard

SHE

SHE

HE

HE

HE

HE

PLANNING

ShareShare

Share

Share

Share

Engage the Audience

19/02/2015 22© Social Dynamite

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Collect Slides & Verbatim

Transform Attendees into Journalists

SHE

HE

SHE

SCENARIOHE

HE

HE

2

3

5

4

6

7

1

Recruit ambassadors2

Schedule live tweets3

Engage the audience4

19/02/2015 23© Social Dynamite

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Web2Connect

Resultsx 2,5 social media impactIn the « Trending Topics »Media Coverage with a national TV

19/02/2015 24© Social Dynamite

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Evolutions

Web2Connect 2014 Gamification with #HashtagBattle

EVENT

CONFERENCE

TRADESHOWeCommerce Paris 2014

Boost key messages with sponsors, exhibitors, speakers…

International French Tech Meeting Awareness with all attendees as ambassadors

Furthermore in 2016

Attendees live

feed for

their colleagues

Sponsors levels

of event-based broadcasted content

(paying option)

19/02/2015 26© Social Dynamite

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Julien Carlier @juliencarlierCEO @SocialDynamite

President @MPIFranceSuisse

[email protected] | www.social-dynamite.com

Questions

Answers