Your E-Learning Marketing System Website Overviewdn9lu4lqda9r4.cloudfront.net/membership-site-training-program/e... · E-Learning Marketing System Website Overview ... (drip campaign).

Your

E-Learning Marketing System

Website Overview “Small Business Marketing”

HOME PAGE

© All content copyright Leader Publishing Worldwide

Located at http://YOURDOMAIN.com/

Classic Website Design

This design offers a professional looking site with NO video but you still want your prospects to enter their name and email in the "opt‐in" box on the right for the 3 Biggest Lead Generation Mistakes Small Businesses Make video.. This site offers additional links for a weekly training video where after they view it they're encouraged to take the Guided Tour of your site... as well as the chance to learn How To Build A Million Dollar Business that also links directly to the Guided Tour. Prospects can also select the option to learn more about one‐on‐one coaching. Corporate Website Design

This design shows a video on the left and your initial offer to the right, as well as has additional options from which to select. This site offers additional links for a weekly training video where after they view it they're encouraged to take the Guided Tour of your site... as well as the chance to learn how to build a million dollar business that also links directly to the Guided Tour. Prospects can also select the option to learn more about one‐on‐one coaching. Professional Website Design

This design offers professional looking site with NO video and no apparent opt‐in box. This site offers the weekly training video to the immediate right where after they view it they're encouraged to take the Guided Tour. They can also elect to learn How To Build A Million Dollar Business that links directly to the Guided Tour... or select the option to learn more about one‐on‐one coaching. Additional Information Associated With Each Design

In any of our designs, if the prospect does not to watch the 3 Biggest Lead Generation Mistakes Small

Businesses Make video... or they do watch the video but fail to complete the Grant Program

Qualification Form, we send them a series of marketing education emails (drip campaign). There are 20

emails which they receive at a rate of one every 3 days. The first email isn't delivered until the NEXT day

after entering their contact information.

We've configured it in this manner in an attempt to compel them to watch the Guided Tour of your site. If they complete the Grant Program Qualification Form, they will be removed from the 'Free' list

immediately. You will then contact them either by phone or email to notify them of their acceptance for

the Grant Program... at which time you secure their credit card number and enter them into your

system as a paying member. They will then receive their password and username to the site and receive

their first E-Learning Weekly Series video immediately.

MORE LEADS


Located at http://YOURDOMAIN.com/more-leads

This is the first of five Profit Formula components we have created to help you double your profits in

less than 12 months. If your business is a start-up or less than one year old, we recommend you begin

building your business by using the resources we have included in this section of your site.

Here you will find 6 separate links... Fundamentals, Strategies We Use To Generate Leads, Tactics We

Use To Market Your Business And Generate Leads, Resources We Use To Generate Leads Using Our

"Done-For-You" Competition-Crushing Marketing, Online Marketing Strategies and Case Studies To

Show You How We've Marketed Businesses Like Yours Successfully.

The content contained within these 6 sections is customized toward helping you generate more leads

for your business. Learn the fundamentals first, then select just one strategy from that section that you

wish to apply to your business. Next, select the tactics that will successfully execute the strategy and

select the resources you need for each tactic from the resources section.

As you can see from the above progression, the first four links work in unison to help you generate more

leads. The last two links are included here for those of you interested in online marketing and the case

studies will help you gain new insight and ideas when it comes to applying this content to your business.

MORE CONVERSIONS


Located at http://YOURDOMAIN.com/more-conversions

This is the second of five Profit Formula components we have created to help you double your profits in

less than 12 months. If your business is a start-up or less than one year old, we recommend you begin

with More Leads and then progress to More Conversions. Generating a massive number of leads is

great, but they won't do you any good if you fail to convert them into paying clients and customers.

Here you will find 4 separate links... Fundamentals, Strategies We Use To Convert Leads Into Paying

Clients, Tactics We Use To Convert Leads Into Paying Clients and Resources We Use To Convert Leads

Using Our "Done-For-You" Competition-Crushing Marketing.

The content contained within these 4 sections is customized toward helping you convert your leads into

actual sales. Learn the fundamentals first, then select just one strategy from that section that you wish

to apply to your business. Next, select the tactics that will successfully execute the strategy and select

the resources you need for each tactic from the resources section.

As you can see from the above progression, these four links work in unison to help you convert leads

into sales.

MORE TRANSACTIONS


Located at http://YOURDOMAIN.com/more-transactions

This is the third of five Profit Formula components we have created to help you double your profits in

less than 12 months. If your business is more than one year old, we recommend you begin with this

section. Once you begin to generate leads and convert those leads into sales, now it's time to learn the

strategies that compel your customers to buy more from you EVERY time they make a purchase.

Furthermore, implement the strategies that get them to come back and buy from you over and over...

again and again.

Here you will find 4 separate links... Fundamentals, Strategies We Use To Convince Clients To Buy More

Often, Tactics We Use To Convince Clients To Buy More Often and Resources We Use To Increase

Transactions Using Our "Done-For-You" Competition-Crushing Marketing.

The content contained within these 4 sections is customized toward helping you increase the number of

transactions your customers execute with you each year. Learn the fundamentals first, then select just

one strategy from that section that you wish to apply to your business. Next, select the tactics that will

successfully execute the strategy and select the resources you need for each tactic from the resources

section.

As you can see from the above progression, these four links work in unison to help you increase your

number of transactions with every customer.

HIGHER PRICES


Located at http://YOURDOMAIN.com/higher-prices

This is the fourth of five Profit Formula components we have created to help you double your profits in

less than 12 months. This section contains the resources you need to add massive value to what you sell

so you gain the ability to increase your pricing without damaging your conversion rate. Prospects buy

value, not price. This section will give you the ability to compete on value, and never worry again about

competing on price.

Here you will find 4 separate links... Fundamentals, Strategies We Use To Increase Prices Without Losing

Any Sales, Tactics We Use To Increase Prices Without Losing Any Sales and Resources We Use To

Increase Prices Using Our "Done-For-You" Competition-Crushing Marketing.

The content contained within these 4 sections is customized toward helping you increase the value in

everything you sell and allow you to command top dollar for your products and services. Learn the

fundamentals first, then select just one strategy from that section that you wish to apply to your

business. Next, select the tactics that will successfully execute the strategy and select the resources you

need for each tactic from the resources section.


prices without losing any sales.

MORE PROFITS


Located at http://YOURDOMAIN.com/more-profits

This is the fifth of five Profit Formula components we have created to help you double your profits in

less than 12 months. This section contains the resources you need to increase your profits on an

exponential scale. This section will provide you with the closely guarded secrets used by top business

professionals today to explode their profits while reducing their costs.

Here you will find 4 separate links... Fundamentals, Strategies We Use To Skyrocket Profits And

Dominate Markets Like Yours, Tactics We Use To Skyrocket Profits And Dominate Markets Like Yours

and Resources We Use To Skyrocket Profits Using Our "Done-For-You" Competition-Crushing Marketing.

The content contained within these 4 sections is customized toward helping you increase your

profitability in ever phase of your business. Learn the fundamentals first, then select just one strategy

from that section that you wish to apply to your business. Next, select the tactics that will successfully

execute the strategy and select the resources you need for each tactic from the resources section.


profits on an exponential level.

BUILD A MILLION DOLLAR BUSINESS


Located at http://YOURDOMAIN.com/million-dollar-business

This is one of the navigation links at the top of your website. When a prospect clicks on this link they're immediately transported to a page that asks them this question... how would you like your business to generate a minimum of $1 million dollars per year? It goes on to remind them that less than 3% of small business owners make more than $100,000 annually and less than one half of 1% ever reach $1 million dollars in total revenue. We then ask them a final question... what if we could hand you an entire series of strategies that have a proven and tested track record for generating million dollar businesses? They can then elect to watch our Guided Tour at which time they will be offered the 7 day 4 video series where the final video offers them the opportunity to qualify for a $5,000 educational grant and a membership in your E-Learning System for $97 per month.

ONE-ON-ONE COACHING


Located at http://YOURDOMAIN.com/one-on-one-coaching

This is one of the navigation links at the top of your website. When a prospect clicks on this link they're

immediately transported to a page that asks them 3 questions...

Are you tired of going it alone when it comes to building your business?

Do you spend countless hours attempting to generate leads, attract new clients and increase your

revenue and profits... but see very little in the way of results?

Have you finally made the decision it's time to get help from true professionals who do this every day...

do it successfully... and have a proven track record for making millions of dollars for businesses just like

yours?

We then offer to show them how we can help their business both professionally and financially.

They can complete the short request form and submit it, at which time you will receive the request form

and now have the opportunity to contact them for a live one-to-one meeting... greatly increasing your

chances for converting this qualified prospect into a high paying client.

THIS WEEK’S TRAINING VIDEO


Located at http://YOURDOMAIN.com/training-video

This is one of the optional choices on the right sidebar of your website. This offers your prospects the opportunity to view one of our world‐class, state‐of‐the‐art presentations on a myriad of topics presented weekly. The title of the presentation will be automatically updated for you every week, and the video will be posted on your behalf as well. After viewing each presentation, they can opt to watch the Guided Tour, which compels them to request the 7 day 4 video series where the final video offers them the opportunity to qualify for a $5,000 educational grant and a membership in your E-Learning System for $97 per month.

THE E-LEARNING GUIDED TOUR


Located at http://YOURDOMAIN.com/myguidedtour

Although your primary lead generation process revolves around the 7 day 4 video series, it may at times be more appropriate to offer your prospects a Guided Tour of your system. If you're not comfortable with your knowledge or skill in conveying the true value of your E-Learning System, then DON’T spend your valuable time doing what the Guided Tour can do faster and with far greater expertise. The obvious goal is to get them to register to receive your 7 day 4 video series by entering their name and email address in the offer box on the right... so the sales process can begin where we offer them the opportunity to apply for the $5,000 Grant Program and then sign up for your $97 monthly membership program.

PARTNER AND CHAMBER PAGES


Located at http://YOURDOMAIN.com/partner AND http://YOURDOMAIN.com/chamber

This is your Joint Venture registration page for your prospective partners. They’re typically directed here by you personally. This may happen through a personal encounter you have with someone, a direct mail letter you send to specifically targeted businesses or Chambers, an email directed to these same specific individuals or groups or possibly through a one‐on‐one phone call where you contact the business owner and inquire about them partnering with you. If you prefer the direct mail or email route, we have already created the communication collateral you will need to fully execute this strategy. In fact, this same communication piece can also be used as a “script” for direct contact or a phone call. The key is to say just enough to interest and intrigue your prospects. You should then insist that every interested prospect you encounter watch the video on this page and then read the information immediately below it. If they demand to know more in depth information regarding your E-Learning System, you can send them to the Guided Tour (http://YOURDOMAIN.com/guidedtour. DON’T spend your valuable time doing what the Guided Tour can do faster and with far greater expertise. Once they indicate they're interested, offer them a complimentary lifetime membership. They may also request to view the 3 video series we promise to send to their members. If they do, send them the entire series... including the 4th bonus video. The reason they may want to view the videos has to do with their reputation. After all, they’re putting themselves on the firing line when they personally recommend you to their customers and prospects. YOU MUST BE SURE YOU CAN DELIVER ON YOUR PROMISES! I hope I emphasized that strongly enough. This means you MUST follow up with all prospects that show an interest in partnering with you, as well as THEIR prospects that show an interest in joining your membership site. You MUST return their calls, answer their emails and fulfill any and all commitments you make to them. The obvious goal is to get your partners to agree to send out the pre‐written letter or email we have already created and have ready to go. ALWAYS provide this collateral to the partner FIRST so they can edit the letter to their complete satisfaction. In most cases, they will send the email for you. If you elect to use direct mail, you will typically send your materials to a mail house and your partner will send them an electronic listing of their database. In most cases, you will be expected to pay any and all costs associated with a direct mail campaign.

ANNUAL MEMBERSHIP


Located at http://YOURDOMAIN.com/annual This page gives you the opportunity to offer a discounted payment option as a bonus for prospects who

elect to pay for their annual membership in full up front. Instead of paying $97 per month, you offer to

let them pay $997 for the entire year.

This obviously provides you with the immediate benefit of receiving a large sum of money right away.

On this page you will find the enrollment form for this $997 option. This form will allow you to collect

the full $997 payment at the start of their membership with you... and will continue to automatically

deduct an additional $997 every year on their anniversary date until you remove them as a member.

3 BIGGEST MISTAKES


Located at http://YOURDOMAIN.com/3biggestmistakes

On the right hand site of your site is a compelling offer specifically designed to compel prospects visiting

your site to request a powerful video titled The 3 Biggest Lead Generation Mistakes Small Businesses

Make... And How To Overcome Them All.

This will set into motion a fully automated lead generation process that may result in the prospect

enrolling as a member in your E-Learning System.

Here is the process your prospects will experience...

They enter their first name and email in the appropriate places and click on the submit button

They are then taken to a thank you page that informs them to check their email for the link to the video

(The email gives them the opportunity to watch the video at their convenience)

The end of this video informs them we will send them 4 additional video over the next 7 days that will

help them increase their leads and revenue

The videos are delivered as follows... video #1 on day 1, video #2 on day 3, video #3 on day 5 and video

#4 on day 7

At the end of video #4, we offer them the $5,000 educational grant along with the $100 monthly

discount off the $197 retail price for your membership ($97 per month ongoing)

They are then directed to click on the link below video #4 labeled YES! I'm Ready To Get Started!

This link takes them to your grant application page (located at

http://YOURDOMAIN.com/grantoffer/apply

Here they complete the grant application form and submit it for approval

3 BIGGEST MISTAKES


This form comes directly to you by email

You should then complete the Grant Approval Document (located in the Coaches Marketing Center in

the Foot-In-The-Door Strategies section) and email it to them along with a cordial personal email

message congratulating them on their acceptance and informing them you would like to set up a one-to-

one screen share with them at their convenience and show them how they can best benefit from the

system itself (this gives you the opportunity to establish trust, respect and rapport with your new

member)

When you meet with them, give them the full tour and remember to keep it simple (do NOT overwhelm

them with the information or content) They're looking for results, NOT more work to do

When you complete the tour, THAT is the best time to ask them for their credit card number... or show

them how to pay using PayPal.

Your E-Learning Marketing System Website Overviewdn9lu4lqda9r4.cloudfront.net/membership-site-training-program/e... · E-Learning Marketing System Website Overview ... (drip campaign).

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