Page | 1 Your Connection to the Travel Agency Market 2018 Business Development Guide
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Your Connection to the
Travel Agency Market
2018 Business Development Guide
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Dear Valued Partner:
The American Society of Travel Agents offers you the opportunity to get in
front of and influence our 8,000+ industry leaders and travel advisors. Your
critical support of ASTA allows us to continue our mission of protecting and
defending policy issues that directly impacts the travel industry and keeping
the distribution channel healthy.
ASTA members are responsible for over 80% of all travel sold in the United
States representing over $122 billion in sales every year.
We provide you with tremendous value in offering many ways to touch our
travel advisors at reasonable cost. We invite you to join us in 2018 and
choose to whom and how you deliver your message. Whether to the largest
and most influential sellers of travel in the industry through our Corporate
Advisory Council, Consortia Advisory Council or Premium Members – or
directly to the burgeoning Independent Contractor Channel – ASTA offers you
the opportunity to reach every corner of the industry.
Through signature events like our annual Global Convention, which will be
held in Washington DC to our 2018 Greece Destination Expo we invite you to
participate and grow your business.
Please take a look at the programs that we
have put together in this guide and contact
our Business Development Team who can
advise you on how best build business
and nurture your relationships among travel
professionals.
Thank you very much for your
partnership.
Zane Kerby
President & CEO
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Meet ASTA’s Business Development Team
Here’s What Our Biggest Fans Have to Say About ASTA
“As ASTA Chairman and President of Safe Harbors Business Travel (corporate TMC), ASTA provides great
value with Advocacy and Consumer Awareness efforts but my company also stresses the importance of
working with ASTA Partners. There is no better time than now to be part of the ASTA family.” Jay M.
Ellenby, ASTA Chairman and President of Safe Harbors Business Travel
“As Chairman of the Signature Board of Directions and ASTA member for 19 years (the last 8 years as
ASTA premium member), I know firsthand the value that ASTA has provided to me, my agency and all of
the Signature Travel Network. The education and advocacy work that ASTA does on behalf of our
industry allows ALL of us to remain strong and relevant. It is more imperative than ever to have a strong
and reliable voice in Washington. ASTA is that voice! ASTA is the only voice our industry has!” Eric
Maryanov, President of All-Travel
“ASTA membership is one of the biggest bangs for the buck you can get. For a modest annual
membership cost, we get advocacy on the federal, state and local level. This year alone ASTA helped
defeat a disastrous, misconceived services tax in Ohio that would have cost Ohio agencies 10’s of
thousands of dollars per year in new taxes. In addition, for our membership, we get an incredible
consumer awareness campaign including qualified customer leads from Travel sense. Dave Hershberger,
President of Prestige Travel Inc.
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“WOW! It is tremendous to see both the significant and incremental changes occurring at all levels of
ASTA. Under the leadership of Zane Kerby, the ASTA Board, current Chair Jay Ellenby, former Chair
Roger Block, and with the guiding influence of each ASTA member, now ALL travel industry stakeholders
recognize the need for this strong association, and understand the importance of speaking in a unified
voice. Events like the Capitol Summit, Legislative Day and the Premium Business Summit are unique
face-to-face opportunities to network, solidify business relationships, and serve as a resource for
educating our government officials.
As a network, the message is clear: All can benefit from being a part of ASTA, from privately held leisure
agencies to corporate TMCs, major consortia, IC hosts and cruise platforms, not to mention our Proud
Partners and Supplier Members covering each area of the industry, from the GDS and other technology
partners, to cruise lines, major hotel brands, insurance companies, airlines and many other supplier
businesses. I am proud to be a member of ASTA, and thrilled to be an active leader in our travel
industry.” Jennifer Wilson-Buttigieg, Co-Owner & Co-President, Valerie Wilson Travel
“The independent contractor sector is the fastest growing sector of the travel business. With incentives
for home based agents to join ASTA through their membership at NACTA, the support of large host
agencies encouraging IC's to join and through agents seeing and hearing about ASTA in the travel news
community, ASTA is growing in leaps and bounds.
ASTA suppliers have a great opportunity to get in front of thousands of agents nationally and
internationally. The value you receive by becoming a member can't be under estimated. By presenting
your product at local ASTA meetings, sponsoring webinars or attending one of ASTA's conventions, you'll
" be found" by thousands of agents at a low cost.” Helen Prochilo, Owner, Promal Vacations
PHOTO!!!!!
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Who Is ASTA
Our Mission−ASTA's (American Society of Travel Agents) mission is to facilitate the business of selling
travel through effective representation, shared knowledge and the enhancement of professionalism.
ASTA −ASTA is the world's largest association of travel professionals. ASTA seeks a retail travel
marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded
in 1931 as the American Steamship and Tourist Agents' Association, ASTA and its affiliates now comprise
the world's largest and most influential travel trade association with members in 140 countries. As the
world's largest travel trade association, our work encompasses every aspect of the travel experience.
Having been around for over 86 years, we have been with the industry through ups and downs. Through
growth and consolidation. We have continued to adapt to the ever-changing climate by modifying our
membership structure to meet the needs of the industry.
ASTA is the nerve center for the travel agency industry
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Targeted Groups within ASTA Membership
ASTA Leadership
ASTA Board of Directors - ASTA is governed by a national Board of Directors elected by the ASTA
Membership. Our board members represent some of the largest, most powerful agencies in the
country and have vast knowledge and insight that make them the perfect candidates to lead our
association.
ASTA Chapter Presidents Council - Chapters deliver ASTA’s mission and message on the local
level. Chapter Presidents are the lifeline to a successful chapter, engaged membership and a
valuable and essential connection to ASTA Board of Directors. Presenting your brand to these
leaders means sharing your brand with thousands of members back in their chapters.
ASTA Corporate Advisory Council (CAC) Members - An elite 45-person group within ASTA comprised of
the heads of the largest travel agency/TMC, consortia, franchise organization, host agency and ASTA
supplier members. The CAC was formed to give a distinct voice to these large entities and to provide a
support system for ASTA’s federal and state advocacy efforts, the foundation of ASTA’s mission. To
participate in this Council, agencies must maintain a Premium Membership with ASTA and have annual
sales of $50 million+ making this group one of the most profitable and successful within our network.
ASTA Premium Member Companies -
Premium Members represent the very largest
and most successful agencies within ASTA. In
order to be a part of the Premium
Membership Program, agencies must
maintain an annual sales volume of $50 million+ or may opt into the program by paying premium
membership dues. Our premium members represent $90 billion in travel sales each year.
ASTA’s Core Membership - Our Core membership makes our grassroots advocacy efforts possible. This
segment of membership represents our brick and mortar, traditional travel agencies with 3+ employees.
They also represent the largest segment of membership with over 4k of our members in this category.
Independent Contractors - The fastest growing segment of ASTA’s membership in recent years. As the
industry continues to transition and change we have found that more agents identify as IC’s. This group
is particularly important for you to connect with as most of them do not have a traditional office and
are, therefore, very hard to reach.
ASTA Young Professionals Society (YPS) - YPS is a place for agents under 40 to network, learn, and grow
in their careers. YPS is where young travel professionals gather to learn about the industry and make
connections with experienced peers who can act as mentors.
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Engagement
Opportunities
with the ASTA Community
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Engagement with the ASTA Community We understand that marketing is not one-size-fits-all, there are numerous ways for you to connect with
our network of profitable travel professionals.
ASTA Supplier Membership - The starting point to develop connections with our community.
• Generate New Business
• Increase Brand Recognition & Credibility
• Maintain an Informed & Educated Team
ASTA Proud Partner Program - Our highest level of recognition for supplier partners and vendors.
• Enhanced Exposure
• Leadership Role on the Allied Marketing Committee
ASTA Marketing Programs - Our marketing programs are a perfect way to increase brand awareness
and educate our community without ever leaving your office.
• Email Broadcasts
• Educational Webinars
• ASTA TOP Program
• Banner Advertising
• E-Newsletter Feature Articles
• Print Advertising
• Education & Research Sponsorships
ASTA Events - Events are the best way to grow your business. Face-to-face interaction with your
potential clients offers you the opportunity to connect on a personal level.
ASTA Premium Business Summit (PBS) - New York, NY - Mar 2-5, 2018
Open exclusively to ASTA’s Premium members. Attending this invitation-only meeting offers you
the opportunity to share your message and brand with this select audience.
ASTA Destination Expo (ADE) - Athens, Greece - April 14-17, 2018
Taking place in a different international destination annually, this is the only event dedicated to
training outbound U.S. travel agents to become destination specialists.
ASTA Legislative Day (Leg Day) - Washington, DC - May 6-8, 2018
Legislative Day is our annual DC fly-in. A chance for ASTA members to become citizen lobbyist’s.
Attendees meet with their Representatives and Senators to discuss issues important to the
travel agency industry. Sponsors may attend the full day of events.
ASTA Global Convention (AGC) - Washington, DC - Aug 21-23, 2018
With over 1,000 attendees, AGC is ASTA’s largest event. The content is driven by the current
needs of our members and is the perfect place to build relationships and create memories with
YOUR peers.
Sponsors must be an active ASTA Member to exhibit and
participate in all ASTA Events & Marketing. Sponsorship
opportunities are exclusively available to exhibiting
members. All prices are quoted in USD.
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f
ASTA Membership
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ASTA Supplier Company Membership
Why Should You Join ASTA?
ASTA Membership opens the door to a variety of ways to reach professional, frontline agents, managers,
owners and industry leaders.
To Generate New Business
ASTA Member Directory - You and your entire sales team will receive access to ASTA’s Member
Directory that houses information on our 9,100+ members. Develop a new list of prospects by using the
search functions to narrow in on agents that would be the ideal clients for your products/services.
ASTA Chapters - Our Chapter Network is the backbone of our association. Each of your sales team will
be placed in the local chapter for their geographic territory. This will allow your team to develop new
leads in person at the grassroots level. They will be invited to participate in 4+ local networking events
each year and develop personal relationships with the agents in their community.
To Increase Brand Recognition & Credibility
ASTA Logo - The ASTA logo has been a statement of credibility and stability for over 86 years. While the
look of it has changed over the years, the message behind it has not. One of the most valued benefits of
joining ASTA is the ability to use the ASTA logo on your website, marketing collateral, emails, etc. to
show the agency community that you are not only a credible company to work with but one who
supports their industry and trade association.
Profile on ASTA.org - You and each one of your sales team will receive a customizable profile in the
Member Directory on ASTA.org. This directory is the first place our agency members go when looking for
a new, credible supplier to work with. All you have to do is update the profile with your company’s
information and wait for the leads to come direct to your inbox.
Recognition in ASTA Travel Advisor Magazine - ASTA Travel Advisor Magazine is ASTA’s quarterly print
publication that is delivered to our members, distributed at numerous industry events and digitally. It is
read religiously by our members and consistently ranked one of their favorite member benefits. Your
company will be recognized as an ASTA Member Supplier in every single issue that is produced.
To Maintain an Informed & Educated Team
ASTA E-Library - Whether you are a large vendor who has been in business for over 80 years or a startup
with just two employees, ASTA’s E-Library has a resource to save your business time and money. Utilize
our extensive and easy-to-use online library to search hundreds of reference documents, guides, white
papers, business articles, legal documents and other industry resources.
ASTA Industry Research - ASTA has been a reliable source of research for the travel agency industry for
many decades. We collect, collate and analyze data that is not available anywhere else on agency
operations from agency model to revenue sources. Our data can be used to pinpoint agency trends,
compare and contrast agency operations, and develop marketing tactics. You will receive access to
Executive Summaries of our Annual Benchmarking Reports.
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ASTA Communications - In addition to all the information available to you on ASTA.org you and your
team will also be fed information direct from ASTA HQ. Through Member Alerts, Member News, and our
weekly E-Newsletter, Dateline we keep you informed and educated on all the important happenings of
the industry.
Benefits Key
Over the next several sections you will be able to quickly identity the opportunities that best met your
company’s needs.
# of
Minutes
Speaking
# of
Representatives
Communications Branding Networking Education Participant
List
Annual Membership Dues
U.S. Based Supplier - $899
International Supplier - $599
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ASTA Proud Partner Program
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ASTA Proud Partner Program ASTA Proud Partners are the Association’s largest supplier partner supporters. Once your marketing
package with ASTA exceeds $30,000 you are automatically enrolled in this exclusive program.
Increased Spend = Increased Visibility
All Proud Partners receive the recognition listed below, however, your level on that recognition is
contingent on you marketing program’s dollar value.
Diamond - $150,000+ annual spend
Emerald - $75,000-$150,000 annual spend
Platinum - $50,000-$75,000 annual spend
Gold- $30,000-$50,000 annual spend
Proud Partner Benefits
• Recognition in EVERY issue of ASTA Travel Advisor Magazine and
ASTA’s Worldwide Destination Guide
• Recognition on a large display at all ASTA’s
annual meetings
• Company logo on every page of ASTA.org as well as
on the Proud Partner webpage on ASTA.org
with a link to their company’s website.
• Company logo in ASTA’s weekly E-Newsletter,
Dateline, our most opened communication!
• Company logo on PowerPoint presentations
and signage at local chapter events when possible.
• Company logo in monthly local chapter
newsletter for 38 ASTA Chapters.
• Invitation to participate on the Allied
Marketing Council.
The Allied Marketing Council is made up of ASTA’s key supplier
partners; the Allied Marketing Committee plays a critical role in
guiding the Association’s marketing of ASTA and its products to
members and non-members. The goal of the Allied Marketing
Committee is to identify new and emerging markets of travel
products to aid member travel agencies in the diversification of
business mix.
Large Display at ASTA Events
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Travel Advisor Daily ASTA Travel Advisor Magazine
ASTA.org
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Emailing
Advertising
Educating
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ASTA Communications and Advertising Programs (See ASTA Media Kit for E-Marketing and ASTA Travel Advisor Magazine Opportunities)
TOP Program $799 annually
ASTA’s TOP program is used to highlight supplier’s exclusive offers, discounts and bonus commissions to
ASTA agent members. As an ASTA TOP Supplier you will be featured in our quarterly TOP E-Newsletter
that is sent to over 8,000 of our travel agent members every three months. Your company’s offer will be
highlighted along with a short promotional message and link to your website. In addition to
communicating your ASTA offer via the Quarterly TOP E-Newsletter, your company’s special will be
hosted on ASTA.org’s TOP Specials webpage. You will also receive an extra company listing in the TOP
Member Directory and special recognition in Dateline (our weekly Member E-Newsletter) as space
allows throughout the year. Participating in the TOP program is an excellent way to not only share your
message, but to differentiate your company and provide ASTA members with additional value.
Interactive Webinar $3,000
A limited number of webinar spots are available to parties interested in travel agent training. Webinars
have ranged from instructions on selling a destination to using a product or demo of a new service or
technology. The webinar may be targeted to only ASTA members or open to the industry. Webinars are
approximately 30-45 minutes and while Webinar attendance varies and cannot be guaranteed ASTA
Webinars have attracted between 50 – 800 attendees!
Webinar price includes:
• Coordination and scheduling of webinar
• Promotion of webinar to ASTA members- Minimum of 2 Email Broadcasts, 1 feature in
Dateline & additional promotions on social media.
• $100 Visa Gift Card raffle to further engage audience
• Use of ASTA's webinar service including technical support (practice session, etc.)
• Moderation of presentation by an ASTA employee
• Recording of Webinar and one year hosting of presentation on ASTA.org
The video, a copy of the PowerPoint and additional documents will be made available to ASTA members
on ASTA.org's E-Library. The E-Library is one of the top two webpage’s visited by ASTA members through
the year providing you heightened visibility.
Webinar Introduction $1,000
A Webinar Introduction sponsorship allows you to share your message at the beginning of an ASTA
Webinar. Provide five (5) minutes of content before the main webinar presenter begins. Your
presentation will be included in the recording, which will be available on asta.org for one (1) year.
A limited number of Webinar Introduction opportunities are available, dates determined by ASTA.
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Advertising ASTA Membership Application $3,500
Excludes customized applications.
ASTA Membership Cards $10,000
ASTA members receive a membership card, which many carry wherever they travel. You will have the
opportunity to place your logo in a prominent position on the back of the ASTA Membership Card. This
sponsorship is available to a maximum of 3 companies and is valid for one year after the agreement is
signed. This sponsorship is a great opportunity for a company who is looking for exposure to the ASTA
international market!
Education
ASTA 2018 U.S. Regulatory & Compliance Handbook & Exam Sponsorship $10,000
This handbook explains the major federal statutes and regulations that directly impact travel agents.
This document is the most popular ASTA document available to our members, downloaded by
thousands of agents annually. As Travel Weekly legal columnist Mark Pestronk said, “ASTA's agency
handbook on regulatory compliance is a gold mine of practical guidance that is worth the cost of
membership”.
Course sponsorship includes:
• Full page advertisement in pdf Handbook
• Logo on front cover of pdf handbook
• Logo recognition in banner ad on www.ASTA.org
• Logo Recognition or mention in all promotional material or press releases regarding the
Handbook/Exam
• Logo on Exam landing page on www.ASTA.org
ASTA Ethics Handbook & Exam Sponsorship $10,000
ASTA members pledge themselves to conduct their businesses in accordance with both the letter and
the spirit of the ASTA Code of Ethics. To foster a deeper understanding, our ethics curriculum uses real-
world examples to illustrate the key principals that guide our members’ conduct. Subjects covered in the
course include: agency relationships, general and fiduciary duties, ASTA’s Code of Ethics, legal
compliance, rights and liabilities of travel agents, and ASTA’s dispute resolution and enforcement
procedures.
Course sponsorship includes:
• Full page advertisement in pdf Handbook
• Logo on front cover of pdf handbook
• Logo recognition in banner ad on www.ASTA.org
• Logo Recognition or mention in all promotional material or press releases regarding the
Handbook/Exam
• Logo on Exam landing page on www.ASTA.org
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Any ASTA Course - Full Page Ad in Course Handbook $4,000
ASTA provides a full complement of travel advisor courses. You may place your full page, full color
advertisement in any of the course offering.
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Events
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ASTA Premium Business Summit
(PBS)
PBS Recognition $10,000
PBS Sponsorship $15,000
Premium Business Breakfast $13,000
PBS Networking Lunch $20,000
Badge Lanyards $2,000
- Exclusive opportunity!
Sponsor is responsible for the production, production costs, and
delivery of lanyards to the host hotel in advance of the event.
PBS Seat Drop $2,500
-Limited quantity available!
Sponsor is responsible for the production, production costs, and
delivery of materials to the host hotel in advance of the event.
PBS WiFi Sponsorship $15,000
- Exclusive opportunity!
Branding pre-event, on event website and on signage at event.
Sponsor is invited to create a custom name for the WiFi, which
all attendees will use to access WiFi.
New York, NY
March 4-5, 2018
Westin Times Square
PBS is exclusively open to
ASTA’s Premium members.
Attending this invitation-
only meeting offers you the
opportunity to share your
message and brand with
this select audience.
Audience:
ASTA Premium Member Agency
Owners & Managers
Features:
Business Management
Educational Content, High-Level
Discussions with Industry
Thought Leaders, Networking,
VIP Keynote Speakers, Supplier
Product Presentation
Opportunities.
Sub-Meetings at PBS:
ASTA Board of Directors Meeting
ASTA Corporate Advisory Council
Meeting
ASTA Chapter Presidents Council
Meeting
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ASTA Board of Directors Meeting & Meals March 3, 2018
ASTA Corporate Advisory Council Meeting & Meals
Premium Business Summit Evening Event Sponsorship (Non-Exclusive) $3,500
This is the official evening event for attendees of ASTA Premium Business Summit. All attendees will be treated to a viewing of the
Tony award winning Broadway play, Kinky Boots, along with pre and post receptions. Sponsors who choose to participate are
invited to send two (2) representatives to attend the pre and post-theater receptions, and will receive two (2) tickets to Kinky
Boots. Sponsors will be recognized on the event website and at the event.
ASTA Premium Business Summit Dinner Sponsor $20,000
Premium Business Summit Dinner $25,000
Speaker Sponsor
ASTA Board Meeting Sponsorship $6,000
Meet and greet the Board members as they enter
their meeting
ASTA Board Meal Sponsorship
Breakfast - $4,000
Lunch - $5,500
Dinner- $7,500
Recognition Sponsorship $5,000
Meet and greet the CAC members as
they enter the meeting.
CAC Lunch $9,500
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ASTA Destination Expo (ADE)
Full Booth Exhibit
• Before/On Dec 1 - $1,899
• After Dec 1 - $2,199
The Full Booth Exhibit includes a full booth for you to exhibit during the
trade show. The trade show will be open to U.S. buyers Sunday, April
15th from 2:45PM to 5:30PM and Monday, April 16th from 1:00PM to
3:45PM.
Includes:
• 1-Year ASTA Supplier Membership
• 3x2 Meter Booth with Basic Decor Package
• 1 Expo Badge that grants full admission to the Expo events per
program*
• Company Listing Online & in Printed Program
• 1/4-page advertisement in the ASTA/fedHATTA Expo magazine
• $499 to add on B2B Round Table Sessions to your booth
B2B Round Table Sessions
• Before/On Dec 1 - $1,299
• After Dec 1 - $1,499
The B2B Round Table Sessions offer you an opportunity to present to
small groups of U.S. buyers about your company's products and
services. The B2B Round Table Sessions will take place Monday, April
16th from 09:30AM to 12:45PM.
Includes:
• 1-Year ASTA Supplier Membership
• Participation in the B2B Round Table Sessions
• 1 Expo Badge that grants full admission to the Expo events per
program*
• Company Listing Online & in Printed Program
• 1/4-page advertisement in the ASTA/fedHATTA Expo magazine
Athens, Greece
April 14-17, 2018
Hilton Athens
ASTA Destination Expo
(ADE) takes place in a
different international
destination annually and is
the only event dedicated to
training outbound U.S.
travel agents to become
destination specialists.
Audience:
U.S. & Internationally Based,
Leisure Focused Travel Agents
Features:
Educational Destination Training
Sessions, Trade Show, Supplier
Product Presentation
Opportunities, Networking
Events and Hands-On,
Experiential Destination Training
in Region.
Sub-Meetings at ADE:
ASTA Board of Directors Meeting
Sponsorship opportunities are exclusively available to registered suppliers.
All suppliers must be active ASTA Supplier Members to participate in the Expo.
*Companies may purchase additional badges for $349 each.
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ADE Networking Event Sponsorship Opportunities
ADE Presentation Opportunities General Session Sponsorship $25,000
w/Attendee Email Broadcast
Host the Opening or Closing General Session – the
only opportunity to address all delegates.
Ten VIP seats for your registered company
representatives and/or key customer attendees.
General Session Commercial & $4,000
Delegate Bag Insert
Limited quantity available!
Air a 60 second commercial and provide one insert
in the Delegate Bag (a $750 value).
Educational Session Intro Spot $2,000
- Limited quantity available!
Address the audience of one of ASTA’s educational
sessions at AGC. You will have the opportunity to
present for 5-minutes at the beginning of the
session and introduce the speaker.
ADE Educational Engagement
Educational Presentations $4,000
45 minute private educational setting - limited quantity available. Sponsors must include one raffle prize
to be promoted prior to the event and given away during their session.
ADE Marketing/Branding Opportunities
ADE Attendee Amenity Sponsorship $1,500
Provide a gift for all attendees to receive either at
the ADE Registration Desk or placed at each setting
during a meal. Room delivery is an additional $12
per attendee. Sponsor is responsible for the
production, production costs, and delivery of
amenity to the host hotel in advance of the
convention.
ADE Seat Back Sponsorship $3,000
Provide branded seat backs to designate our
reserved for either Premium Members, Board of
Directors or Chapter Presidents. Two VIP seats for
your company representative to sit with the
selected members during the general session.
ADE Refreshment Break, Announcement & Delegate Bag Insert $3,500
Sponsor will be thanked from the stage just prior to the refreshment break and is able to provide an insert in the
Delegate Bag (a $750 value).
ADE Tradeshow Lunch $25,000
A premiere placement double booth. Sponsor’s
booth will serve as the collection place for all
attendee “passports” driving additional traffic to
your way.
ADE Welcome Cocktail $6,000
ADE Welcome Event- Sold $25,000
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Delegate Bags $2,500
- Exclusive opportunity!
Sponsor may decorate the bag, however, the ASTA
logo must be displayed. Sponsorship includes a bag
insert at no additional cost. Sponsor is responsible
for the production, production costs, and delivery of
bags & insert to the host hotel in advance.
ADE Seat Back Sponsorship $3,000
Provide branded seat backs to designate our
reserved for either Premium Members, Board of
Directors or Chapter Presidents. Two VIP seats for
your company representative to sit with the
selected members during the general session.
ASTA ADE Registration Area $3,000
w/Delegate Bag Insert
Registration Area branding and one insert in the
Delegate Bag (a $750 value).
Delegate Bag Inserts $750
Sponsor is responsible for the production,
production costs, and delivery of inserts to the host
hotel in advance of the expo.
ADE Seat Drop $2,500
-Limited quantity available!
Sponsor is responsible for the production,
production costs, and delivery of seat drop gift to
the host hotel in advance of the Expo.
Badge Lanyards $2,000
- Exclusive opportunity!
Sponsor is responsible for the production,
production costs, and delivery of lanyards to the
host hotel in advance of the Expo.
ADE Communication Opportunities
Email Broadcast to Attendees & Upgraded Listing in Event Program $1,500
Cost is per email.
In-Country Expo An opportunity for agents to meet unique
local suppliers and establish relationships to
help customize your clients’ vacation.
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ASTA Legislative Day
Badge Lanyards SOLD - ENTERPRISE $2,000
Congressional Directory SOLD
Back Cover Advertisement & Power Point Recognition $5,000
Internal Advertisement & Power Point Recognition $2,500
Transportation Sponsorship SOLD - CAREY $2,000
+ Present a 30 second commercial during Legislative Day training
session.
Overall Sponsor $4,500
Global Travel Advocate Award Sponsorship $15,000
ASTA’s annual Global Travel Advocate Award goes to the
Member(s) of Congress who have gone above and beyond in
their support for the travel agency community. This premiere
sponsorship is involved in the awarding process, introduces the
selected official and presents the award to the recipient(s) during
the Congressional Dinner.
Congressional Welcome Reception $6,000
Breakfast $10,000
Refreshment Break, Announcement & Seat Drop $6,500
Lunch $10,500
Closing Reception SOLD - VIRTUOSO $10,000
Washington, DC
May 7-8, 2018
Capital Hilton
Legislative Day is our
annual DC fly-in. A chance
for ASTA members to
become citizen lobbyists.
Attendees meet with their
Representatives and
Senators on Capitol Hill to
discuss issues important to
the travel agency industry.
Sponsors may attend the
full day of events.
Audience:
U.S. Based, Leisure & Corporate
Focused Travel Agency Owners &
Managers
Features:
Government Affairs Educational
Sessions, Sponsored Speaking
Opportunities, Networking
Events with Agents and
Government Officials.
Sub-Meetings at Leg Day:
Board of Directors
Corporate Advisory Committee
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Board, Corporate Advisory Council & Chapter President Meetings
ASTA Board Meeting Sponsorship $6,000
ASTA Board Breakfast Sponsorship $4,000
ASTA Board Lunch Sponsorship $5,500
ASTA Board Dinner Sponsorship SOLD- THE LINE HOTEL $7,500
Corporate Advisory Council Meeting Recognition Sponsorship $5,000
ASTA Chapter President Breakfast Sponsorship $5,000
ASTA Chapter President Lunch Sponsorship $5,000
Only Advocates This event includes the most active ASTA advocates
and an opportunity to work with travel advisor in a
different capacity. Washington, DC, May 2-3, 2018
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Trade Show
Washington, DC
Aug 21-23, 2018
Washington Hilton
Audience:
A cross-section of all our
member categories. U.S. &
International, Leisure &
Corporate, Owners, Managers,
Frontline Agents & IC’s, all in
one place.
Features:
General Sessions, Trade Show,
1:1 Appointments, Supplier
Product Presentation
Opportunities, Networking
Events, Global Travel Exchange,
Black Tie Gala.
Sub-Meetings at AGC:
• ASTA Board of Directors
Meeting
• ASTA Corporate Advisory
Council Meeting
• ASTA Premium Members
Meeting
• ASTA Allied Marketing
Committee Meeting
• ASTA Board of Directors
Meeting
• ASTA Corporate Advisory
Council Meeting
• ASTA Premium Members
Meeting
• ASTA Allied Marketing
Committee Meeting
• ASTA Chapter Presidents
Council Meeting
• ASTA YPS Event
• ASTA Advocacy Dinner
AGC is ASTA’s largest annual event with
over 1,000 of our agent members coming
together for THEIR annual meeting.
Exhibitors must be an active ASTA Supplier Member to participate in all event
and sponsorship opportunities. Sponsorship opportunities are exclusively
available to exhibiting suppliers.
Page | 29
An extension of the ASTA Global Convention Tradeshow, Experience Row includes five
unique spaces to host and entertain attendees while bringing your brand to life!
Increase Your Exposure in the Trade Show with one of our exclusive package opportunities in Experience Row!
Pizza & Vino Treat the attendees to a custom flatbread
in your room with a station for freshly
made to order flatbreads and wine.
Candy & Cocktails How sweet it is! Enjoy a custom candy
bar themed in YOUR company’s corporate
colors, soft drinks and cocktails.
Puppies & Prosecco Refresh with prosecco popsicles and ice
cream while snuggling with you newest
furry friends! (Includes a $500 donation to
therapy dog charity.)
Ale’ment Stretch What's good for your ailments? Grilled
pitas, apricot & endive bar, baked
pears, brie and beer of course. Includes a
15-minute stretching activity.
Meditative Moment Enjoy smoothies, fruits, spreads and spa
water complete with a 15-minute
meditation class!
Trade Show Hours
• Aug 22, 8:30-11:30am
• Aug 23, 3:00-5:00pm
Package Fees:
$7,500-$8,500
All rooms can be customized
with your company’s unique
branding, activities or
entertainment.
Each room package includes the food and activity mentioned above during ONE of the trade show days for 50 people.
You can add the food and activity to both trade show days or up the count for an additional fee.
Supplier is responsible for décor cost for the room.
Page | 30
Booth Side Breaks
Price is per 50 attendees
Savory Snack Break $1,550
Complete with assorted mustards and unique salts, these soft, twisted pretzels hit the spot…and
carbs don’t count on the trade show floor!
Margarita Madness $1,850
Either day of the trade show, this refreshing thirst quencher makes any booth a fiesta!
Drink Your Fruits and Vegetables $2,850
Whoever said that healthy can’t taste great never drank these smoothies!
Everything but the Ice Cream Truck $2,500
Cool off with assorted milkshakes and frozen fruit
bars.
Caught w/ Your Hand in the Cookie Jar! $1,000
Novelty meets nostalgia with these homemade,
assorted cookies…self-control not included.
Champagne Campaign $3,500
Cheers to ASTA Global Convention! Share a toast
and some bubbles with trade show attendees.
Fancy a Spot of Tea? $5,000
Assorted teas and tea sandwiches make this break
both
dignified and delicious!
All Delegate Refreshment Break $20,000
Host a refreshment break for all delegates on the Tradeshow floor. Be involved in the F&B selection
process so that your break is creative, delicious and relevant to your business! You’ll receive three
announcements promoting the Refreshment Break and your company’s sponsorship (one from the main
stage and two from the Tradeshow floor). Your booth will be placed next to the refreshment break and
one food station will be place in/directly beside your booth, driving traffic your way.
Custom Tradeshow Floor Decals $1,500 (per 5)
Guide attendees directly to your booth with logo’d floor decals on the trade show floor directing them
right to you!
Cool Treats & Hot Leads
Page | 31
Sponsorship Opportunities
$70,000
(Package is valued at $115,000)
• Emerald Level ASTA Proud Partner
Status
• 2 - Trade Show Booths
(upgrade to corner or premiere
placement - as available)
• 6 months of banner advertising on
ASTA.org
• Premiere Logo Recognition On:
o All AGC Emails
o All Printed Materials
o AGC Website
o Event signage
• Banner display in a high traffic area
• Participation in a panel or education
session
• 20 VIP seats at General Sessions
• Sponsor spotlight interview in Printed
Program of Events
• Full page advertisement in Printed
Program of Events
• Insert in delegate bags
• Email Broadcast to all delegates
• Question in both the pre-and post-
conference delegate survey
$55,000
(Package is valued at $95,000)
• Platinum Level ASTA Proud Partner
Status
• 2 - Trade Show Booths
(upgrade to corner or premiere
placement - as available)
• 3 months of banner advertising on
ASTA.org
• Premiere Logo Recognition On:
o All AGC Emails
o All Printed Materials
o AGC Website
o Event signage
• 20 VIP seats at General Sessions
• Full page advertisement in Printed
Program of Events
• Email Broadcast to all delegates
• Insert in delegate bags
Spotlight Your Brand
Page | 32
Welcome Lounge Sponsorship $11,500
SOLD - LUXURY RETREATS
2 Sectionals, 2 Glass Coffee Tables, 4
Chairs and 12 Branded Accent Pillows in
the group arrival foyer! Recognition as an AGC Event
Sponsor!
Welcome Reception Sponsorship $35,000
All Delegate Refreshment Break $12,500
Includes announcement from the stage & a delegate
bag insert!
Global Travel Exchange $8,000
Presentation Opportunities
Educational Engagement
Opening General Session $27,000
Sponsorship SOLD - AMADEUS
Includes 10 VIP seats during General Session!
ASTA Service Recognition $15,000
Award Sponsorship SOLD - AIG/TRAVEL GUARD
Includes 5 VIP seats during General Session!
General Session Commercial $4,500
& Delegate Bag Insert
Air a 60-second commercial during general session.
Closing General Session $27,000
Sponsorship
Includes 10 VIP seats during General Session!
ASTA Extra Mile Award $15,000
Sponsorship SOLD - ENTERPRISE
Includes 5 VIP seats during General Session!
General Session PowerPoint $3,500
Feature & Delegate Bag Insert
Your slide will be featured a minimum of 5 times while
the attendees enter General Session and find their
seats.
Page | 33
Lunch & Learn Session ONLY 1 LEFT! $7,950 Provide attendees with lunch and education for 60 minutes. Lunch & Learn sponsors must provide one raffle prize
to be promoted prior to the event and given away during the session. Sponsorship includes lunch for all attendees.
Teach & Treat Session ONLY 2 LEFT! $6,500
Surprise and delight your attendees with smoothies, cookies or wine while providing 45 minutes of education.
Sponsors must provide one raffle prize to be promoted prior to the event and given away during their session.
Educational Session Intro Spot ONLY 4 LEFT! $2,000 You will have the opportunity to present for 5 minutes at the beginning of an ASTA Education Session and
introduce the speaker.
Communication Opportunities
Email Broadcast to Agent Attendees $2,000
Send out a customized HTML email to the agent attendees wither prior to or after the convention. ASTA
will deploy this email for you.
Educate & Inspire Attendees with a Private Session
Page | 34
Marketing/Branding Opportunities
Registration Area $15,000 Includes a Delegate Bag Insert.
Custom Gobo $5,000 ASTA will produce a custom gobo with your company
log and display it at the Convention.
Badge Lanyards SOLD - ALLIANZ $2,000 Sponsor is responsible for the cost of production and
delivery of lanyards to the host hotel.
Delegate Bags SOLD - ENTERPRISE $2,000 Sponsor is responsible for the cost of production and
delivery of bags to the host hotel. Bag MUST include
the ASTA logo. Sponsor may include one insert.
Delegate Bag Insert $750 Sponsor is responsible for the cost of production and
delivery of inserts to the host hotel.
Revolving Door SOLD - CAREY $5,500 3 middle panels
Specs:
Lobby: 38” wide x 88”
tall
Terrace: 45” wide x 88”
tall
Floor Cling/Decal $1,800 In front of door,
welcoming attendees
Dual Screen Signage $5,000
Terrace
Portrait orientation (vertical)
Timed rotation
Specs:
JPEG: 1000 x 1483 pixels
PPT or PDF: 11” wide x 16” high
Official Mobile App Sponsor $8,500 Includes logo recognition throughout the app (main
welcome screen, agenda pages, speaker pages)
Sponsor also receives a full page, color advertisement
inside the Printed Program of Events.
Attendee Amenity Sponsorship $2,500 Provide a gift for all attendees to receive either at the
AGC Registration Desk, on their seat during General
Session or at their setting for a meal. Room delivery is
an additional $12 per attendee. Sponsor is responsible
for the cost of production and delivery of gifts to the
host hotel.
Seat Back Sponsorship $4,000 Two VIP seats for your company representatives to sit
with the selected members during the general session.
Two opportunities available;
1. Premium Members SOLD - ALLIANZ
2. Board of Directors and Chapter Presidents.
Elevator Cling SOLD – LUXURY RETREATS $5,000 Lobby to Terrace Level
Two (2) Elevators
Specs: 47.75” wide x
82.5” tall
Column Wrap SOLD - HOLLAND AMERICA $6,000 Concourse Level
Six (6) Columns
TV “Dark” Channel $4,000 Video file on DVD; set to
loop. One (1) channel visible
on all 1,070 guest rooms.
Page | 35
Take Me Out to the Ballgame $12,000
On Tuesday, August 21 (7pm) Invite 24-32 agents of your choice to experience the Washington Nationals vs.
Philadelphia Phillies in a Luxury Box Suite. Nationals Stadium is just
blocks away from the Premium Member Reception, allowing you to
easily continue the evening with key accounts while enjoying the
game together. Your climate controlled suite is complete with food,
beverages, private restrooms, additional outdoor seating, a suite
attendant and organized transportation back to the Washington
Hilton for you. Additionally, your custom message will appear on
the Nationals Scoreboard in front of all viewers!
Take ALL Premium Reception attendees (approx. 130) to the
ballgame! $24,000
Includes Infield Box Seats close to the action, food and beverage
package, private, climate-controlled area for entertaining,
dedicated
bartender and attendant PLUS One Luxury Box Sweet and all items
listed in the sponsorship above.
Touchdown! $10,000 Washington, D.C.’s hometown football team, Washington Redskins, are supported by the energy and excitement
of the Washington Redskins Cheerleader Ambassadors, a team of women from all over the country that act as an
extension of the Redskins Cheerleaders. ASTA Global Convention
attendees will experience the buzz first-hand as the Ambassadors
hit the main stage in a high-energy dance performance!
Following the performance attendees will have the chance to
meet and take photos with the Ambassadors on the Trade Show
floor.
Touchdown Sponsor will enjoy logo recognition on the AGC main
stage, logo recognition on the AGC website, event emails and on-
site, logo recognition on the step-and-repeat where photo will
take place, AND six Club Level tickets and transportation to the
Washington Redskins vs. Denver Broncos game (August 23,
7:30pm).
ASTA Travel Advisor Headshots
$10,000
Each year ASTA provides a professional headshot service to
hundreds of ASTA Global Convention attendees. On average we take over 300 headshots in a 2-hour period and
this year we are expanding the availability to a 5-hour period in the ASTA/NACTA trade show room! Sponsoring
this activity is an excellent, visible way to support ASTA advisor members at ASTA Global Convention. Sponsorship
includes:
• Company representative to welcome and engage members in the ASTA/NACTA Trade Show room
• Custom, branded Floor cling in front of the seat where each agent will take their photo (eg. “Smile! ASTA
advisors and Mark Travel make vacation dreams come true!”)
• Make Up Artists and Hair Stylists on-site to provide advisors with those last-minute touches
• Logo recognition on the event website, in pre-event emails and on-site. Suppliers logo and 150-character
message will be included in the email that is sent to agents letting them know their photos are ready
Page | 36
A Musical History Lesson You’ll Never Forget $9,000
Give your clients the musical experience that everyone is talking about! Hamilton
received record-setting, 16 Tony nominations, winning 11, including Best Musical,
was the recipient of the 2016 Grammy Award for Best Musical Theater Album and
won seven Olivier Awards in 2018, including Best New Musical. Be part of the
revolution!
Enjoy four tickets to Hamilton at the Kennedy Center (August 23, 7:30pm), luxury
car service to/from the Kennedy Center and dinner for four at the Watergate Hotel.
Upgrade to an 8-ticket experience $12,000
ASTA Board of Directors Meeting Supplier may only attend the meal function they have sponsored.
Board Meeting Sponsorship $8,500
May also attend Board Dinner.
Board Breakfast Sponsorship $5,500
Board Lunch Sponsorship $5,500
Board Dinner Sponsorship $7,500
SOLD - RITZ CARLTON
ASTA Premium Member Meeting Premium Member Lunch $15,000
Speaker Sponsorship SOLD - BEST WESTERN
Premium Member Reception $10,000
Premium Meeting Sponsorship $5,500
ASTA Corporate Advisory Council (CAC) Meeting
CAC Meeting Sponsorship $5,000
SOLD - CAREY
CAC Lunch Sponsorship $6,500
Grow Your Network
Page | 37
ASTA Chapter Presidents Council (CPC) Meeting
CPC Meeting Sponsorship $5,000
SOLD - CAREY May also attend CPC Dinner.
CPC Breakfast Sponsorship $3,500
CPC Lunch Sponsorship $3,500
SOLD - MARK TRAVEL
CPC Dinner Sponsorship $6,000
ASTA Advocacy Dinner The ASTA Advocacy Dinner is our annual black-tie gala that celebrates ASTA's influence in shaping the
policies affecting the retail travel business. It offers a chance for ASTA to spotlight our members role in
the legislative process and for attendees to socialize and network with like-minded travel professionals. Dinner Sponsorship $12,000
Premiere Table Sponsorship $8,500
Only 6 available!
Bar Sponsorship $4,500
Includes Branded 6’
Bar & 3 Branded
Acrylic High Tops
Entertainment Sponsorship $10,000
Table Sponsorship $6,500
Branded Chairs $6,500
Includes 10 branded ghost
chairs for your advocacy
dinner table.
An Evening of Elegance
Page | 38
ASTA Young Professional Society
(YPS)
YPS Retreat $2,000
ASTA’s Young Professional Society member retreats are once a
year. 20-40 YPS members travel to a host destination for a multi-
day retreat for intense networking, education, and career
development.
YPS Webinars $1,000
Produce and share a (30 minute) webinar with the YPS audience.
Sponsor will receive promotion pre and post webinar in both the
YPS Newsletter and the YPS Facebook page, targeting the 350+
YPS members.
YPS Podcasts
YPS Podcasts are 20-30 minutes of YPS generated content and the
sponsor may speak for five minutes at the beginning of the
podcast or may be a panelist on the podcast
YPS Membership Application Sponsorship $2,000
YPS is a place for agents
under 40 years old to
network, learn and grow in
their careers.
YPS is where new young
travel professionals gather
to learn about the industry
and make connections with
experienced peers who can
act as mentors. Partnering
with YPS is an investment
in the future of our
industry.
ASTA travel agents under
the age of 40 that are eager
to learn about new
products to sell!
+ Hosting Costs
$1,000
$900
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