Your Connection to the Travel Advisor Market Events Marketing Education & Research Quick Links:
Your Connection to the Travel Advisor Market
Events Marketing Education & Research
Quick Links:
83% of travel
agency sales are
booked through an
ASTA Agency
2
ASTA members have, on average, 31years
of experience and include independent
contractors, brick-and-mortar agencies,
host agencies, consortia, travel
management companies and online
agencies.
ASTA’s 14,500+ members are domestic and
international travel professionals from over 120
countries.
American Society of Travel Advisors is the leading global
advocate for travel advisors, the travel industry and the
traveling public.
The Most Desirable Audience
Stronger Together
Advocacy
Industry-WideNetworking
Consumer Awareness
Industry Intelligence
Community
Education
Supplier Network
Business Tools
Marketing
Host Agencies
& Consortia
3
ASTA Members Sell
Sales in the
BILLIONS
4
ASTA Corporate Advisory Council Forum
Park Hyatt, Washington, DC I May 17, 2021
ASTA Legislative Day
Park Hyatt, Washington, DC I May 18-19, 2021
ASTA Global Convention
Hyatt Regency, Chicago, IL I Aug 23 – 25, 2021
ASTA Premium Business Summit
JW Marriott, Austin, TX I Nov 3 - 5, 2021
ASTA Showcase
Westin, Savannah, GA I Nov 14 – 16, 2021
Connect
in 2021
5
The best way to build lasting connections is through
our in-person opportunities
2021 Events
ASTA Proud Partner Program
Proud Partners receive enhanced recognition, marketing and
exclusive accessibility to data and information. The Proud
Partner Program is customized for each partner level.
ASTA Proud Partners form the Proud Partner Committee (PPC).
The committee plays a critical role in guiding the Association’s
marketing of ASTA and its products to members, the larger
advisor community and travelers.
The PPC’s goal is to support ASTA travel advisor
members, provide industry education, and
identify new and emerging markets of travel
products to aid member travel agencies in
the diversification of business mix.
Increased
Support
=Increased
Visibility
6
ASTA Proud Partners are the association’s most supportive
supplier partners.
SILVER$35,000 - $40,000
GOLD$40,000 - $55,000
PLATINUM$55,000 - $80,000
EMERALD$80,000 - $120,000
DIAMOND$120,000+
A seat on the Proud Partner Committee X X X X X
Logo recognition in EVERY issue of ASTA Travel Advisor magazine X X X X X
Logo recognition on ASTA.org Proud Partner webpage, linking to your
company’s websiteX X X X X
Logo recognition on every page of ASTA.org X X X X X
Proud Partner floor decal at ASTA Global Convention Trade Show X X X X X
Logo recognition within the 60+ local ASTA Chapters, whenever possible X X X X X
Logo recognition on a large display at all ASTA annual events X X X X X
Logo recognition in EVERY issue of Travel Advisor Daily X X X X
Travel Advisor Daily Banner Ad (one week) X X X X
Logo recognition from main stage at all ASTA annual events X X X
ASTA Global Convention Trade Show Booth-Side-Break (for 50ppl) X X
ASTA Global Convention Education Session Intro (5 minutes speaking) X X
Webinar X
Thirty (30) sec. video shared from the main stage at ASTA Global
ConventionX
Proud Partner Program Packages
7
Connect with Your Target Market
Agency Members
>5,500
Largest segment
travel agencies
avg. 3+ employees
sales of $5 mill –
$50 mill
Premium Agency
Members>150
Largest/highest
producing agencies,
annual sales of
$50 mill –
$5 bill+
Small Business
Network
>4,500
Fastest growing
segment, hard to
reach advisors,
$250k- $5 mill
Board of
Directors 16
Reps. from large,
influential agencies,
vast knowledge,
elected by ASTA
members
view roster
Chapter
Presidents Council35-70
Local chapters
leaders, deliver
ASTA’s mission and
message on the local
level
view roster
Corporate Advisory
Council 45
elite group/heads of the
largest travel agencies/TMC,
consortia, franchise
organization, host agencies
view roster
Selecting your
Audience
8
Sponsorships of Governing Bodies*
Available only on these dates
MEETING BREAKFAST LUNCH DINNER
ASTA Board of Directors
Feb, May & Aug 2021 $5,500 $6,000 $7,500 $8,500
ASTA Chapter Presidents
May & Aug 2021$5,000 $7,500 $8,500 $9,500
ASTA Corporate Advisory Council
Feb, May & Aug 2021 $5,500* $7,500 $7,000 $9,500
*All of these meetings are closed-door. Sponsorships include brand recognition and speaking time. Inclusions vary.
Groups of
stakeholders
who exercise
decision making
power within ASTA
9
Travel Advisor Magazine
2 Page Spread $13,000
Outside Back Cover $9,125
Inside Front Cover $8,125
Inside Back Cover $8,125
Full Page $6,500
Half Page $3,250
65,000+ Readership
Travel Advisor is a quarterly publication reaching the most influential people in the travel industry. Over
26% of readers report annual sales of more than $4 million and nearly 55% of readers have sales in
excess of $2 million. High pass-along rate!
Featured segments; Travel Talks, Industry Insights; Stay, Sky, Sail, Departures.
Be Part
of the Conversation
10
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Connect
Daily
Travel Advisor Daily
Members OnlyMembers +
Subscriber Audience
Banner Ad’s (Per Week)
Standard Placement $2,300 $3,300
Premium Placement $2,700 $3,700
Leaderboard $3,700 $4,700
Featured Content (One Issue)
Standard (75 words) $3,000 $4,000
With Box Ad $4,000 $5,000
65,000+ Subscribers
17+% average Open Rate
Travel Advisor Daily is distributed five days a week to over 65,000+ travel professionals and over 10,500 ASTA members around the globe.
Your Communication Plan
DIGITAL ADVERTISING
ASTA.org Box Ad $3,500ASTA.org= 70,000+ unique visitors per month, each visiting an average of 40 pages per visit! Enjoy one month of exposure.
CUSTOM EMAIL BROADCASTS
All Members $5,000
Premium or SBN Members $3,500
Targeted Segment (2,000 Advisor Max) $2,600
Member Advantage Program
Promote your exclusive offers, discounts
and bonus commissions to ASTA advisor
members. $1,500 annually
Cross Channel Branding
Opportunities
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Education
ASTA Training Center Hosted Course $5,000ASTA’s Training Center is the hub for all our educational courses and products. Host your education course in this Center for one year.
Webinar Introduction $1,500Only have 5 minutes of content to share? No problem! Sponsor an introduction slot in supporting an ASTA educational webinar.
Educational Webinar $3,500Educate ASTA Advisors virtually by hosting a live educational session in our webinar program.
ASTA Webinars…• Are promoted to ASTA’s audience of 85,000+ travel professionals through email
broadcasts, Travel Advisor Daily and social media networks.
• Are posted on ASTA.org for a minimum of one year, resulting in hundreds of additional views. 84% of webinar viewers opt for the replay over live viewing.
• Receive 9% more attendance than the industry average.Educate on
YOURProduct or
Destination
13
Custom Research
14
• Survey Distribution to 10,000 Members
• Summary Report
• Initial Recommendations
All Research Packages Include a Kick-off call with ASTA
• Survey Creation (10 questions)
• Distribution to 10,000 Members
• Summary Report
• Initial Recommendations
• 90-Minute Virtual Focus Group with Travel Advisors
• Summary Report
• Initial Recommendations
• Survey Creation(25 questions)
• Distribution to Members and/or consumers
• Summary Report
• Initial Recommendations
Legislative Day
Park HyattWashington, D.C. May 18 -19, 2021
“If you don’t have a seat at the table, you
are on the menu”
Joining forces and sharing one voice about the industry’s most important issues. ASTA Legislative Day
ADDITIONAL LEGISLATIVE DAY SPONSORSHIPS INVESTMENT
Closing Reception $18,000
Lunch $15,000
Welcome Reception $18,000
Breakfast $12,500
Global Travel Advocate Award $11,000
Refreshment Break $8,500
Grab & Go Station / Thank You Note Station $5,000
Charging Stations $7,000
LEGISLATIVE DAY SPONSORSHIP INVESTMENT
Delegation & Celebratory Closing Dinner $3,650
ASTA Global Convention
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
E X H I B I T A N D S P O N S O R S H I P G U I D E
About ASTA
ASTA GLOBAL CONVENTION 2021
The American Society of Travel Advisors, ASTA
is the leading global advocate for travel advisors,
the travel industry and the traveling public
ASTA members represent 80 percent of all travel
sold in the United States through the travel
agency distribution channel.
OVERVIEW
ASTA Global Convention
1,500+ Attendees
90% - Of attendees rate the trade
show as excellent/great
91% - Of exhibitors are likely to
recommend this event to their peers
and colleagues
94% - Of exhibitors feel
the Convention provides
qualified buyers
VENUE: Hyatt Regency Chicagomake purchasing decisions
for their company
86%
are more likely to do business
with a sponsor because or their
presence at the show
87%
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
Attendee Experience Level
ASTA Global Convention
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
27%5-30 years in business
27%1-5 years in business
46%30+ years in business
Exhibit and Sponsorship Opportunities
ASTA Global Convention
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A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
Booths
ASTA Global Convention
Over 1,500 qualified travel advisors!
1:1 Appointment Scheduling Tool
Hours of networking
Support Your Industry
Valuable industry updates & compelling
keynotes throughout Convention
Easy to navigate tools
In-Person Virtual
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
Booth In-Person$3,900 – $4,900
ASTA Global Convention
• 2 Badges
• 1- 8’ x 10’ Pipe and drape booth
• Installation and dismantle
• 6’ draped table, 2 chairs
• ID sign
• Company listing on www.astaglobalconvention.org & Mobile App
• Promotion of giveaways and specials offered in conjunction with ASTA Global Convention
qualified travel advisors!
1,500+
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
In-person trade show & appointment dates
Aug 24-25
Connect Virtually
ASTA Global Convention
In-Person Exhibitor Add-On - $1,500
Non-Exhibitors - $2,000
Can’t make it to ASTA Global Convention or want to enhance your experience?
Participate in our Virtual Trade Show & B2B Appointments Aug 30th & 31st
from the comfort of your home office.
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
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VIRTUAL B2BS
virtual trade show & appointment dates
Aug 30-31
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
SPONSORSHIPS INVESTMENT INCLUDES
30 Second Commercial$1,500
30 second commercial shared on ASTA
Global Convention Homepage
Virtual Education Session $4,000Pre-recorded 30 minute Education
Session to be shared with Virtual ASTA
Global Convention attendees.
Speaking & Education Opportunities
ASTA Global Convention
SPEAKING INVESTMENT
General Session Sponsorship (1 x each avail., 7 min speaking) $27,500
Exclusive General Session Sponsorship $50,500
General Session Speaking (5 avail., 4 min speaking) $16,500
30 Second Online/Website Commercial $1,500
EDUCATION INVESTMENT INCLUDES
Lunch & Learn Session $14,500
60 mins education and lunch. Must provide one (1) raffle prize to be promoted prior to the event and given away during the session. Sponsorship includes lunch for all attendees, two additional Convention badges and one (1) email to all delegates (pre or post event, based on availability).
Education Session Introduction Spot
$4,500Present for 5 minutes at the beginning of an ASTA Education Session and introduce the speaker.
RECOGNITION INVESTMENT
ASTA Service Recognition Award
$15,500
ASTA Travel Advisor of theYear Award
$15,500
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
Celebratory
Cruise!
ASTA Global Convention
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
SPONSORSHIPS INVESTMENT INCLUDES
Observation Deck, views of Chicago! $10,000 Rebrand this main deck and enjoy pre-event & on-board branding
Topaz Deck, with dance floor! $8,000Rebrand this party deck and enjoy pre-event & on-board branding
Custom Pre-Boarding Photos $12,000 Boarding photos taken as the guests board the ship, sponsors logo included
Champagne Arrival $11,000 Cheers! Champagne & custom logo napkins upon arrival
Dessert Station $7,000 Sweet sponsorship! Custom napkins & signage accompanies the dessert station
Martini Luge $6,000 Your logo in ice! A unique experience and great photos opp. For attendees
Custom Sunglasses $4,500 Provide all attendees with custom logo sunglasses to use on-board and beyond
Departure Gift $3,000 Your custom amenity provided to all attendees upon departure
Wine & Dine Opportunities
ASTA Global Convention
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
SPONSORSHIPS INVESTMENT INCLUDES
All Delegate Welcome Reception $35,000 Online and on-site branding, Five (5) minutes to welcome the group
All Delegate Refreshment Break $13,500 Announcement from the stage & a delegate bag insert!
Independent Advisor Reception $8,000 Host all Independent Advisors for a reception celebrating them!
Verified Travel Advisor (VTA) Reception $5,500 Host all VTA graduates to congratulate them on their achievement!
Young Professionals Society (YPS)
Reception$5,000 Bring YPS members together to connect and mingle with their peers.
Branding
Opportunities
ASTA Global Convention
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R SCustom opportunities are available
Official Mobile App Sponsor - $8,500
Mobile App Sponsor for the Day - $3,500
Mobile App Push Notification - $2,000
General Session Commercial & App Push Notification Bundle - $4,500
Attendee Email Broadcast - $2,500
Badge Lanyard Sponsorship - $3,000
Column Wraps x4 - $7,500
Elevator Clings x4 - $6,000
Floor Clings x3 - $4,500
Welcome Lounge - $20,000
Official Registration & Badge Sponsor - $10,000
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
SPONSORSHIPS INVESTMENT INCLUDES
Premium Member Lunch
Speaker Sponsorship $15,000Three minutes speaking time and
introduce the keynote speaker. Logo
recognition online and at event
Premium Member
Reception Champagne
Arrival$12,500
Champagne arrival with custom, logo
napkins. Two representatives to
attend the event. Logo recognition
on event website
Premium Member
Reception$10,500
Connect and socialize with this
exclusive group of advisors and
leaders. Complete with Two
representative, Logo recognition
online and at event
Premium Member Lunch $6,500One representative to attend lunch
and network with attendees. Logo
recognition online and at event
ASTA Advocacy Dinner
ASTA Global ConventionA
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ASTA’s annual black-tie gala celebrating ASTA's influence in shaping the policies affecting the retail travel business. ASTA’s
Advocacy Dinner Spotlights our members’ role in the legislative process and invites attendees to socialize and network with like-minded travel professionals.
SPONSORSHIPS INVESTMENT
Dinner Sponsorship $15,000
Champagne Toast $14,500
Bar Sponsorship Includes Branded 6’ Bar & 3 Branded
Acrylic High Tops
$12,500
Premiere Table Sponsorship $9,500
Table Sponsorship $7,000
A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S
S P O N S O R S H I P G U I D E
ASTA Premium Business SummitConnect with Premium Business Summit Attendees with these sponsorships
PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT
Presenter (7 min speaking) $16,500
Supporter $11,500
Evening Event Sponsorship $3,750
ASTA Premium Business SummitConnect with Premium Business Summit Attendees with these sponsorships
PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT
Evening Event Host Sponsorship $35,000
Welcome Reception $20,500
Networking Lunch $27,000
Networking Breakfast $13,000
Refreshment Break, 30 SecondCommercial & Seat Drop
$10,000
Transportation Sponsorship $10,000
Wi-Fi or Charging Station Sponsorship $8,000
30 Second Commercial & EmailBroadcast
$5,500
Badge Lanyards $3,000
Gathering of travel advisors
that are otherwise HARD TO REACH. Gathering of travel advisors
that are otherwise HARD TO REACH.
E X H I B I T A N D S P O N S O R S H I P G U I D E
Gathering of travel advisors
that are otherwise HARD TO REACH.
ASTA Showcase
The Westin Savannah Harbor Golf Resort & Spa
Savannah, GANovember 15 – 17, 2021
Trade Show INVESTMENT INCLUDES
GOLD EXHIBITOR
$3,400
Everything in Standard Exhibitor Package
PLUS:
• Engagement Sessions
• Two Full Conference Badge*
• Welcome Reception, Networking Events
& Most Meals
STANDARD
EXHIBITOR $2,700
• Trade Show Tabletop Exhibit Space
(6’ Table & 2 Chairs)
• One Full Conference Badge*
• Welcome Reception, Networking Events &
Most Meals
*Additional Badges may be purchased for $399 each.
Education/Presentation OpportunitiesINVESTMENT INCLUDES
ED
UC
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ON
Lunch & Learn Presentation $35,000
Host the entire Conference audience for a 45-minute educational lunch. Presentation will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.
Breakfast Presentation $25,000
Host the entire Conference audience for a 45-minute educational breakfast. Presentation will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.
Education Workshop $6,500
Host a subset of the Conference audience for a 45-minute educational workshop about your company. Workshop will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.
PR
ESEN
TATI
ON
Welcome Reception/Dinner $25,000
Help to provide a warm welcome to NACTA Conference attendees! Sponsorship includes 10 minutes of speaking at reception/dinner and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.
Closing Reception/Dinner $25,000
Send off the attendees in style by hosting the closing reception or dinner for them. Sponsorship includes 7 minutes of speaking time at reception/dinner and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.
General Session
Sponsorship $15,000
This is an excellent opportunity to address the entire audience from the main stage. Sponsorship includes 10 minutes of speaking time at General Session and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.
New Member Reception $9,500Sponsorship includes 4 minutes of speaking time at reception and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.
Branding OpportunitiesINVESTMENT INCLUDES
Refreshment Break $8,500
Sponsor is invited to give away a gift to each attendee during the coffee break and
provide any branded materials to use during the break (i.e. swizzle sticks, napkins).
Coffee Break Sponsorship will be announced from the main stage!
Transportation Sponsorship
$6,000The official transportation sponsor will ensure all attendees get to and from where they
need to be
Badge Lanyards $3,000 Does not include production fees
Delegate
Conference Bag $3,000
Bag must include the ASTA Logo. Sponsor is responsible for production of the bags and
shipping them to the host hotel in advance of the conference.
Delegate
Conference Bag
Insert
$900
An excellent way to share your brand with all attendees. Sponsor is responsible for
production of the inserts and shipping them to the host hotel in advance of the
conference.
Attendee Email
Broadcast $2,000 Pre or Post
Contact Us
Kelly BigelVice President, Business [email protected] 703.739.6887
Kara Kurutz
Coordinator, Business
Development
703-739-6870
Sarah LittleDirector, Business [email protected] 703.739.6857