Your Connection to PTAs, Schools and Families 2014-15 National PTA ® Media Kit Advertise in Our Children Magazine Target Your Audience with our E-Newsletters Discover the Value in PTA.org and web advertising Highlight your program in our Fundraising Marketplace
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Your Connection to PTAs, Schools and Families
2014-15 National PTA® Media Kit
Advertise in Our Children Magazine
Target Your Audience with our E-Newsletters
Discover the Value in PTA.org and web advertising
Highlight your program in our Fundraising Marketplace
For more than a century, PTA has been a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. As the largest volunteer parent association in the nation, National PTA comprises millions of families, students, teachers, administrators, as well as business and community leaders devoted to the educational success of children and the promotion of family engagement in schools.
Table of Contents
4 Million StrongNationwide...
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PTA Demographics
More than 20,000 Local PTAs54 State Congresses (comprising 50 states, District of Columbia, U.S. Virgin Islands, Puerto Rico and Department of Defense Schools in Europe and Pacific)
PTA Members...• Influence school and legislative decisions affecting the well-being of children
• Actively seek and purchase resources to help their PTAs and school communities
• Spearhead fundraising efforts to supplement school resources and programs
For more info about PTA visit PTA.org.
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Our Children Magazine
Our Children magazine reaches every PTA in the country. Published five times a year, the magazine is the leading source of PTA-related news, with content on topics ranging from curriculum and family engagement to advocacy and fundraising. PTA members actively copy and share Our Children articles, and share the link to the digital version of the magazine. As an advertiser, you will be recognized as a supporter of PTA, and have an inside connection to PTA presidents, as well as state and national PTA leaders.
Print EditionOur Children is mailed bi-monthly to more than 22,000 PTA leaders, including local, state and national PTA leaders.
Digital EditionOur Children is featured on our website at PTA.org/OurChildren and the digital edition is available at ptaourchildren.org. Paid advertisements appear in the print and digital editions.
The digital edition also features multi-media blow-in, banner, leaderboard and other options.
A Direct Connection to Our Members
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2014–2015 Editorial Calendar
2014–2015 Ad Rates
AD SizE 1x 3x 5x
Full Page $6,315 $6,060 $5,870
2-page spread $11,995 $11,515 $11,155
1/2 page $3,790 $3,635 $3,525
1/3 page $2,525 $2,425 $2,350
inside front/Cover 2 $7,260 $6,970 $6,755
inside back/Cover 3 $6,945 $6,665 $6,460
Back/Cover 4 $8,210 $7,880 $7,635
iSSuE | FEATuRE RESERVATiON DEADLiNE
MATERiALS DEADLiNE
August/September 2014 | Fundraising May 30 June 6
October/November 2014 | Health & Safety August 8 August 15
December 2014/January 2015 | Arts in Education October 10 October 17
February/March 2015 | Power of Partnerships/Male Engagement December 12 December 19
April/May 2015 | Celebrate Teachers February 6 February 13
Our Children Magazine
Payment TermsAdvertisers will be invoiced upon magazine publication.
Payment is due 30 days from invoice date. Any accounts 90
or more days past due are subject to collection. In the event
of nonpayment, National PTA reserves the right to hold
advertiser and/or advertising agency jointly and severally
liable for the monies due and payable to the publisher.
Payment disclaimer clauses in insertion orders generated
by agencies will not be honored.
Cancellations after the published closing date will not be
accepted, and the advertiser is liable for the cost of the
scheduled ad. A service charge of 1.5% per month will be
added to each balance unpaid after 45 days. Advertisers will
receive two complimentary copies of the issue in which their
ad appears. This complimentary copy will be mailed to the
contact listed on the insertion order.
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Print Ad Design Specifications
HALF-PAgE HORizONTAL7.875” x 5”
TwO-PAgE SPREAD (iN LiVE SPACE)Trim: 16.75” x 10.875”Live: 16.25” x 10.375”
TwO-PAgE SPREAD (wiTH BLEEDS)Trim: 16.75” x 10.875”Live: 16.25” x 10.375”Bleeds: Add 1/8” on all sides from trim space (for full & two-page spread)
FuLL PAgE (wiTH BLEEDS)Trim: 8.375” x 10.875”Live: 7.875” x 10.375”Bleeds: Add 1/8” on all sides from trim space (for full & two-page spread)
FuLL PAgE (iN LiVE SPACE)Trim: 8.375” x 10.875”Live: 7.875” x 10.375”
BACK COVER - C4 (wiTH BLEEDS)Trim: 8.375” x 10.875”Ad trim for OC Back/Cover: 8.375” x 8.5”Bleeds: Add 1/8” on three sides (top, right, and left) from ad trim space
HALF-PAgE VERTiCAL3.4” x 10.375”
ONE-EigHTH PAgE3.375” (wide) x 1.875”
Buyer’s Guide Only
ONE-THiRD PAgE4.5” x 4.5”
QuARTER PAgE3.875” x 5”
Digital Requirements • Files must contain completed ad in the exact
dimensions to be printed Mac-based
• High-resolution (300 dpi or greater) PDF files with fonts and high-resolution images embedded
• 4-color (CMYK), no spot color
• Show registration marks to indicate exact placement
• If sending more than one ad or a two-page spread, each ad and page should be submitted as a separate file.
• If your files do not conform to these specifications, please consult a design company for assistance. National PTA staff cannot provide design assistance or resize your ad.
Advertising guidelinesAll advertised products must conform to the official published advertising guidelines of PTA. PTA may reject or cancel any advertising for any reason at any time. Refer to the complete guidelines at PTA.org/Advertising.
Placement of AdsNational PTA will accept but cannot guarantee ad placement requests unless advertiser purchases a premium position.
Advertising Sales ContactFOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
Digital Ad Specifications, Placement and Rates guidelines
Blow-in AdLocation: Overlays page(s) of choiceSize: 500w x 300h pixelsFile Formats: JPEG, GIF, Animated GIFFeatures: Can select page position, link to URLgood use: To intercept reader and force purchaseOther: Supports multimedia
Advertising Rate: $1,000
Leaderboard AdLocation: Above the digital issue, within the interfaceSize: Industry standard 728w x 90h pixelsFile Formats: JPEG, GIF, Animated GIF, SWFFeatures: Can add JavaScript ad tag, link to URLgood use: To promote product, resources, eventsOther: Supports multimedia. Ads are associated withindividual issues unless otherwise specified.
Advertising Rate: $2,000
Our Children Magazine-Digital Editionptaourchildren.org
Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
Submit Ads to:Email: [email protected] Tel: (703) 518-1248 Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3.
Button Drawer Ad
Belly Band
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Button Drawer AdLocation: Bottom of left navigation panelSize: Maximum 180w x 150h pixelsFile Formats: JPEG, GIF, Animated GIF, SWFFeatures: Can add JavaScript ad tag, link to URLgood use: To sell subscriptions, promote social sharingOther: Supports multimedia
Advertising Rate: $500
Belly Band AdLocation: Overlays page(s) of choiceSize: Maximum 800w x 175h pixelsFile Formats: JPEG, GIF, Animated GIFFeatures: Can select page position, link to URLgood use: Last issue, renewals, event remindersOther: Supports multimedia
Advertising Rate: $1,000
Digital Ad Specifications, Placement and Rates guidelines
Our Children Magazine-Digital Editionptaourchildren.org
Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
Submit Ads to:Email: [email protected] Tel: (703) 518-1248 Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3.
Ad PlacementVisible on
Homepage
Ad PlacementVisible on
interior Page
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PTA.org
PTA.org offers advertisers a digital venue to complement their print advertising. PTA.org advertising can also attract new audiences for advertisers, as users go to PTA.org for relevant content on family engagement, child health and safety, and other parenting and education issues.
Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
Annual website Traffic
PTA.org Ad Specifications and Rates
Homepage: 728w x 90h pixels Rate: $3,500 per month
Format: .png or animated .gif
interior page: 206w x 150h pixelsRate: $2,000 per month
Promote your organization on PTA Fundraising Marketplace (PTA.org/Marketplace), a one-stop resource for PTA leaders who want to innovate fundraising programs, improve school and PTA operations & enhance the well-being of students.
Your One-Stop Resource for Fundraising
Marketplace Visible on
Homepage
Monthly website Traffic
Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
National PTA publishes three monthly e-newsletters that reach a combined audience of more than 325,000. Each targets a specific audience valuable to advertisers.
PTA PARENT shares ideas on how PTA families can be engaged in their child’s education and wellbeing. Content includes PTA toolkit resources, fundraising programs, tips/advice, as well as Our Children magazine content. Audience is PTA Members and National PTA Staff. (300,000 distribution, 18% average open rate) Rate: $7,500/month.
LOCAL LEADER NEwS targets the leadership at PTA’s 26,000+ local units, an audience of school and community leaders who can influence decision-makers at their schools. Audience is local unit and community leaders. (26,000+ distribution, 14% average open rate) Rate: $2,000/month.
Deliver Your Message to more than 325,000 Parents, Members, Leaders and More!
Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]
ONE VOiCE (ptanewsroom.org/onevoice) is the official blog of National PTA. It is a platform for our leadership, ambassadors, staff and members to share the work they do on behalf of all children. Blogs feature dynamic programs at the local level, commentary on news and issues impacting the everyday realities of children, as well as live commentary from our conventions and events.