Your company superheroes

How social media is fundamental ly transforming your company

L O O K I N G F O R Y O U R C O M P A N Y ’ SS U P E R H E R O E S

H I , I ’ M S O F I E **Not an actual superhero

W H O A R E Y O U R C O M P A N Y ’ S

S U P E R H E R O E S ?

S O R R Y F A N S B L O G G E R SF O L L O W E R S You probably thought this story was about you

THE R E A L S U P E R H E R O E S

ARE YOUR E M P L O Y E E S !

S O C I A L M E D I AM E C H A N I S M SWhat are the basics?

SOCIAL =

PEOPLE SHARINGsharing = caring

internal & external

FROM BROADCASTING...Y O U R C O M P A N Y

A L L Y O U R E M P L O Y E E S O R C U S T O M E R S

...TO NETWORKING

Y O U R C O M P A N Y

E A C H A N D E V E R Y O N E O F Y O U R E M P L O Y E E S

T H I S I S Y O U ! H I T H E R E !

HOW CAN SOCIAL IMPROVE MY C O M P A N Y ?

listen think do

PR

FROM CO-EXISTENCE...Marke-ting

Press & Comm

Internal commu-nication

SalesHR B2B IT ...

PR

OVER SOCIAL COLLABORATION...Marke-ting

Press & Comm

Internal commu-nication

SalesHR B2B IT ...

? ! Social Media

PR Press & Comm

Internal commu-nication

SalesHR B2B IT ...Marke-ting

TO SOCIAL BUSINESS!

? ! Social Media

!

W H A T A R E T H E

B E N E F I T S ?

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS

RESEARCH AND DEVELOPMENT

INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING & COMMUNICATIONS

MARKETING INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)

CUSTOMER CARE

IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER

MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS

SALES

SALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS

HAVE IMPACT ON COMPANY DECISIONS

HELP BUILD COMPANY CULTURE

GET TO KNOW YOUR COLLEAGUES

1

23

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES

WORK MORE EFFICIENTLY

INCREASE YOUR EXPERTISE

CONTINUOUS LEARNING FROM COLLEAGUES

IMPROVE YOUR PM SKILLS

WORK AGILE AND REMOTELY

BRAINSTORM WITH BROADER AUDIENCE

BOOST YOUR CAREER

SHOW OFF OWN WORK

SHARE YOUR TEAM’S SUCCESSES

GAIN NEW INSIGHTS VIA FEEDBACK

CROWD SOURCE R&D

4567

89

1011

121314

M A K I N GI T W O R K

internal/external

external

sharing knowledge

improving flows

improving products

improving customer care

deepening customer relationships

gathering feedback

tools tools

internal

“HOW DOES THAT MAKE ME A HERO?”

S O Y O U ’ R E Q U I T E T H E H E R O !“

”

S O M E S U P E R H E R O T I P S !

B U I L D I N G A S T R O N G A N D L O Y A L

C O M M U N I T Y T A K E S T I M E

F O C U S O N T H E

P O S I T I V E S T O R I E S

N O E X T E R N A L B R A N D L O V E W I T H O U T I N T E R N A L B R A N D L O V E

T R A N S P A R E N C Y L E A D E R S H I P

A N D V I S I O N A R E E S S E N T I A L

W I T H G R E A T P O W E R

C O M E S G R E A T R E S P O N S I B I L I T Y

K E E P I T U P , S U P E R H E R O E S !

Y O U R C O M P A N Y N E E D S Y O U !

twitter.com/talking_headstwitter.com/[email protected]

THANK YOU!

Thanks for the images JD Hancock

twitter.com/talking_headstwitter.com/[email protected]