www.xeodesign.com © 2011 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ You Brain on Games The 4 Keys to Fun and Engagement Nicole Lazzaro XEODesign, Inc. Casual Connect July 20, 2011 ® ™ Twitter @NicoleLazzaro
May 07, 2015
www.xeodesign.com© 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
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You Brain on GamesThe 4 Keys to Fun and EngagementNicole Lazzaro
XEODesign, Inc.
Casual Connect
July 20, 2011
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Twitter@NicoleLazzaro
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
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Goals Actions Motivations Emotions
GAME Plan
4 Keys to Fun
The 4 Keys to Fun 4k2f.com
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
4Easy Fun: Novelty > Curiosity
4K2F.com
Joy of controls
Easy Fun Controls: Tilt World
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
6Hard Fun: Challenge > Fiero
4K2F.com
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
8People Fun: Social > Amusement
4K2F.com
People Plants Pets: Tilt World
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
10Serious Fun: Aspire > Meaning
4K2F.com
$#Serious Fun Eco-Recovery Simulator Tilt World
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
12Tag You’re It!
Nicole LazzaroEmail: [email protected]
Twitter: @NicoleLazzaro
Game: TiltWorld.com
White Papers and Slides: xeodesign.com
slideshare.com/NicoleLazzaro
4k2f.com <- Downloads
Book Chapters:1. Beyond Game Design, Bateman
2. Game Usability, Isbister
3. Human-Computer Interaction Handbook, Jako and Sears
Game On! \o/
Sign Up for Tilt World Beta!TiltWorld.com