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@socialabGR, , socialab STR8 STR8 Forward 2013. 4 socialab, slide , #1 twitter .1
15-year old brand 15 young adults. My personal favorite, , : , . overpromise underdeliver.2
IRI, scandata FY 2012 ()No 2 deodorant spray
No 1eau de toilette
No 6shower gel
No 1 after shave lotion
3
PROJECT STR8 FORWARD STR8 Forward digital4
360oapproachcontentmarketingThree sixty content marketing5
STR8 FORWARD BIG CELEBRATION ON 30 JUNE 2013CITY RUN AND CITY MARATHON CHALLENGE PEOPLE TO PLAY AND WINSTR8 CREATES BUZZ TO YOUNG COMMUNITY THROUGH BANDS CONTEST AND VIDEOSBUZZ CREATIONCOMPETITIONCELEBRATION
6
o broadcast.
broadcast.7
RICH MEDIA EXPERIENCE1PLAY
9LIKE, SHARE
90CONSUME
1 9 90.8
ENGAGEMENT MODEL
BRAND EXPERIENCE9019BUZZSTORIESADVOCACY
1 + 9 = Active Audience90 = Passive Audience 9
WORKSHOW IT media .10
, , , .
30/6 Muzic Fest.11
Branded STR8, .
gamification .12Prigat Smile
, VIPs, .14
STR8 FORWARDWHAT ISDIGITAL PROJECT15
16
17
Website (1st month)65.000 18
Facebook30 Posts
700.000+ Reach
19
Facebook Media1,2 . Reach
25 . Impressions
20x Frequency
20
uTube
Videos bands concept videos brand 30k views , project 3+ . Views 21
PR Campaign55 Websites
~2,5 .
Muzic Fest22
Game125.000+
23
MobileAndroid Facebook Ads for Android mobile apps
24
RESULTSGREAT
25
see you @ gaziwww.socialab.gr26nullOther32836.195
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