Your Bias is Bullshit

Your Bias is Bullshit (sorry)

joel beukelman ux designer, google

don’t know how I got here

why so angry?

Every good presentation needs fancy quotes

(…not really but here are a few)

“Try everything once”

“Don’t knock it till you try it”

“ Watch how you handle differing opinions - you could both be wrong"

My Dad (Roger Beukelman)

Answering before listening is both stupid and rude

Prov. 18:13

Your Bias is Bullshit (sorry)

be biased with your politics, not with your design decisions

(it our responsibility)

Joelcirca 2003

(has bullshit bias)

1 You don't know as much as you think you do 2 Not everyone is like you

3 It’s your job to understand other people

What would I tell bullshit Joel

You Don’t Know(what you don’t know)

Example 1

ted bodame

Where it all started

(sorry again)(sorry)

vs

vs

I Know Something You Don’t Know(…and your opinion isn’t valid)

Example 2

nom…

WTF?(…hey developer guy, what the hell is this weird icon in the corner)

Example 3

The day I told my boss he was full of shit?

(…yeah, I really did)

BigEase to hold (one handed) Touchability / accuracy Portability (pocket fit) Readability Media experience Battery life

Small

Its okay to have a bias(…but get it from experience, not ignorance)

#1 You don't know as much as you think you do

Be humble & stop talking(you will learn a lot more)

Yes, &…

Always talk to the person next to you at the bar

(the might just be a rocket scientist, or brain surgeon)

#2 Not everyone is like you

Stop saying “imo”(your opinion can’t validate your designs)

Design for Karen(if she doesn’t understand, its not simple enough)

#3It’s your job to understand other people

Mike Markkula

(author of The Apple Marketing Philosophy)

1 Empathy 2 Focus 3 Impute

"We will truly understand their [the customer] needs better than

any other company."

Empathy > Apathy

1 Do qualitative research 2 Eat your own “dogfood” 3 Know your enemies

(…they might be your next best friend)

Three Practical Steps

Ignorance Isn’t Bliss(it’s irresponsible)

thank you(…and cheers!)

@_bklmn

[email protected]

bkl.mn