The 4 P’s of Personal Branding WITH CASEY KNOX + resume tips YOUR BRAND awesome
It’s someone’s gut feeling about you.
It’s what people connect with, and believe about you.
Your promise, your vision, your values… conveyed.
What’s a
Brand?
PERSONAL
OVERALLconsumers trust
employees and CEOsto get company culture,
product/service, and operations information.
75% of purchasing decisions
are based on emotion.
86% of U.S. HR workers
said that a good online reputation can have a
positive impact on your chances.
Why doesYour Brand Matter?
MY BRAND• Director & Writer at a creative agency • Full-time mom/wife• Board American Advertising Federation & Make-A-Wish• Professional Speaker
22 TIMES THE CHARM1. Babysitter
2. Jelly Bean Mascot @ Jelly Beans Daycare
3. Elf @ Christmas Parties
4. Prize Counter Attendant, Face Painter, Part Rep, Cook @ Clown Alley
5. Soup Maker, Cashier, @ Soup Masters
6. Candy Specialist, Cashier @ Candy Circus
7. Fry Cook, Cashier @ Chick-fil-A
8. Retail Associate @ American Eagle
9. Retail Associate @ Children’s Place
10. Bra Specialist @ Victoria’s Secret
11. Server @ Uno’s Chicago Bar & Grill
12. Server @ Ruby Tuesdays
13. Server @ J Alexander’s
14. Server, Bartender @ Rio Bravo
15. Server @ Texas Roadhouse
16. Marketing Manager @ Texas Roadhouse
17. Bank Teller @ SunTrust
18. Financial Service Rep @ SunTrust
19. Branch Manager @ SunTrust
20. Director of Sales And Marketing @ Marriott
21.Account Exec, Director of Social Media @ AREA203
22.Director, Writer @ Southside Creative Group
DIGITAL HABITSYour personal brand needs a makeover…
Consistent Message/Story:Bios + Content
Grow your following:Follow, Tag, Comment, Location
Produce value: Entertain, Advocate, Educate
Cool by association: Brands, Causes, Colleagues
OFFLINE HABITSYour personal brand needs a makeover…
Join committees/boards:AAF, Make-A-Wish, SMAC
Volunteer/attend at events:Startup Week Chattanooga, AAF, Political
Attend Conferences: AAF, SXSW, Creative South, TopCon, 99U, CROP
Professional Speaking: Code & Creativity, Drink & Draw, Colleges, Schools, AAF
SIGNSYour brand needs a makeover…
1. On/offline identifiers don’t match
2. Low professional/personal returns
2
SELFICATION
o Project confidenceo Accepts compliments graciouslyo Positiveo Sees everything as an opportunityo Open to trying new thingso Humbleo Know what they likeo Don’t overcomplicateo Trust their instinctso Accountableo Ability to self reflecto Exhibits self discipline
o Impulsiveo Flirtatious or seductiveo Naïveo Care only about appearanceo Feel entitledo Lack of empathyo Enviouso Competitiveo Extremely sensitive to criticismo Extremely critical of otherso Paranoido Cynicalo Little sense of humor
Self Confidence & Expression Narcissism & Low Self Confidence
#gymselfie
#petselfie
#halfnakedselfie #blurryselfie
#seatbeltselfie
#duckfaceselfie
How do you…
want to be seen?
“Yourbeliefsbecomeyourthoughts,Yourthoughtsbecomeyourwords,Yourwordsbecomeyouractions,Youractionsbecomeyourhabits,Yourhabitsbecomeyourvalues,
Yourvaluesbecomeyourdestiny.”- Gandhi
4 P’s of Personal Branding
Plugged-In
Proactive
Professional
Personable
As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.
Plugged-In.
YourName.com
Your personal brand needs a makeover…
56% of all hiring managers are most impressed by a
candidate’s personal website than anything else.
80% of creative managers want to hire creatives
with a website.
7% of job seekers actually have a personal website.
Wordpress
SquareSpace
Tumblr
GoDaddy
Build a website to showcase your work!
Behance
About.me
Dribbble
YourName.com
1. Work (freelance and coursework)2. Purpose/focus3. Contact info4. Some Copy5. Brief bio6. Testimonials7. Social links
Content to include on your personal website
Your personal brand needs a makeover…
When (if ever) is it okay to associate these things with your personal brand?
• Politics
• Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
Generally Speaking…
Design Resumes
j ess i .chambl iss@gmai l .com _ 256 .996 .7556 _ jessichambliss.com
J E S S I C H A M B L I S S g r a p h i c d e s i g n e r
O B J E C T I V E
To gain exper ience in publ icat ion and ident i ty des ign whi le learning
f rom profess ionals in a co l laborat ive working environment .
S K I L L S
Adobe InDesignAdobe I l lustrator
Adobe PhotoshopAdobe Dreamweaver
C O U R S E W O R K
Ident i ty des ignPubl icat ion des ign
Package des ignPoster des ign
Web des ignTypography
PhotographyI l lustrat ion
re ferences upon request
E D U C A T I O N
Auburn Univers i ty, Auburn, ALBachelor of F ine Arts in Graphic DesignAntic ipated graduat ion : May 2016Major GPA: 3 .9 | Cumulat ive GPA: 3 .9
Ire land Study Abroad | S P R I N G 2 0 1 5
A W A R D S
Birmingham City Flag Redesign Winner | FA L L 2 0 1 5Gold Award for Publ icat ion Design in Auburn Univers i ty Graphic Design Student Show, se lected by juror Ann Wil loughby | S P R I N G 2 0 1 6Graphic Design Studio Award Image I | FA L L 2 0 1 4 Typographics I | FA L L 2 0 1 3 Product ion Processes | FA L L 2 0 1 3 Auburn Univers i ty Graphic Design Student Show >> 2 0 1 4 poster des ign , publ icat ion des ign , typography >> 2 0 1 5 ident i ty des ign , book cover des ign , poster des ign >> 2 0 1 6 ident i ty des ign , publ icat ion des ign , poster des ign , photographyAuburn Univers i ty Dean’s Lis t | 2 0 1 3 , 2 0 1 4 , 2 0 1 5Drawing Invi tat ional Exhibi t ion | S P R I N G 2 0 1 3
W O R K E X P E R I E N C E
Widgets & StoneCHATTANOOGA, TNIntern | S U M M E R 2 0 1 5Ident i ty des ign, Publ icat ion des ign, Poster des ign, Interface des ign, Web management
Accel GraphicsFORT PAYNE, ALIntern | S U M M E R 2 0 1 4Ident i ty des ign, poster des ign, research
El izabeth’s Closet FORT PAYNE, ALSales manager | S U M M E R 2 0 1 2 , 2 0 1 3Sales , d isplay des ign, s tyl ing
A C T I V I T I E S
Phi Kappa Phi Honor Society | 2 0 1 5Col lege Student Ambassador | 2 0 1 4 , 2 0 1 5AIGA Auburn Univers i ty Student Chapter | 2 0 1 4 , 2 0 1 5 Moth Talks Coordinator | 2 0 1 5 >> s tudent- in i t iated forums discuss ing des ignTau Sigma Nat ional Honor Society | 2 0 1 3 , 2 0 1 4 , 2 0 1 5Studio 5 Art History Student Group | 2 0 1 3 , 2 0 1 4
Design Resumes
CONTACTSKILLS
VOLUNTEER WORK
EXPERIENCE
Design Intern | Liberty in North Korea
Summer 2014
This international non-profit organization is respected for
it’s progressive and creative approaches to communication
and awareness campaigns. I worked side by side with the
creative director and staff designers. Projects included
campaign websites, merchandise, brand materials for our
chapters, and social media content.
Designer | FourDesign
2015 - present
As one of 10 designers for this student-run design agency,
I designed and collaborated on various web, print, and
illustration projects for local clients.
Media Director | InterVarsity VT
2015 - present
As Media Director, I design and send out a weekly e-letter
as well as design promotional material, such as flyers,
posters, and logos, for events and conferences.
Freelance Designer
2013 - present
Projects include branding, event posters, logos, business
cards, and T-shirts for various clients.
Make a Mark Roanoke
March 2015
Participated in a 12 hour design-a-thon for charity. I
assisted in the redesign of a website for a volunteer run
camp for girls in Roanoke.
Radford Coffee Company
March 2016 - present
Volunteer at a local, non-profit coffee shop dedicated to
building up the community of Rio Coco, the river that is
the boundary line between Nicaragua and Honduras.
Able to work in both Mac and Windows
Extensive knowledge of the Adobe Creative Suite
Watercolor, illustration, and hand-lettering
Microsoft Office, Powerpoint, and Excel
Working knowledge of HTML/CSS3
703-939-7962
beccazimmerman.com
references available upon request
EDUCATION & HONORS
Virginia Tech
Blacksburg, VA - expected May 2016
BFA Visual Communication Design
GPA: in-Major: 3.8 Overall: 3.71
West Springfield High School
Springfield, VA - Jun 2012
GPA: 3.9
Deans List - 7 Semesters
BECCA ZIMMERMANGraphic Designer
Design Resumes
Community Involvment
True You - Winter 2013 to PresentFac i l i ta tor and member of a per sona l deve lopment and l i fe- t r ans format ion retreat progr am.
Caitlin Elizabeth Foll5873 Lake Resort Terr, APT D305 •Chattanooga, TN 37415 • (423) 305-4331 • [email protected] • www.folldesignandphotography.com
Objective
Seeking Full Time Graphic Design Position
Graphic Design Experience
GRAPHIC DESIGNER, MOTIONVIEW SOFTWARE; HIXSON, TN -- APRIL 2014-OCTOBER 2014Full-time Graphic Designer for Motion View Software. In charge of creating or modifying marketing items such as
advertisments, emailings, brochures, catalogs, etc. Also did some website layouts and a animated marketing video as well.
GRAPHIC PRODUCTION ARTIST, GRAPHIC SOLUTIONS; HIXSON, TN -- OCTOBER 2014- PRESENTFull-time Graphic Production Artist for Graphic Solutions. In charge of printing many different types of jobs
from banners to small decals. I also from time to time set up proofs or create graphics for customers.
GRAPHIC DESIGN INTERNSHIP, CHAMBER OF COMMERCE; ATCHISON, KS -- SUMMER 2013Worked for 5 weeks as a graphic design intern and put in a total of 150 hours. Projects included photography shoots,
designing travel itinerary brochures, designing the visitor’s guide for the city, and a marketing campaign for a major
city event - - Taste of Atchison.
Education
Southern Adventist University, Collegedale, Tennessee-- B.S. Graphic Design, Graduated May 2014
References available upon Request
Skills
Work Experience
CIRCULATION DESK WORKER, MCKEE LIBRARY; COLLEGEDALE, TENNESSEE -- Fall 2009- JULY 2014Working 10+ hours a week at circulation desk; responsibilities include opening/closing library, assisting students
in finding books and information, answering phone calls and transferring calls and/or answering questions, assisting
students with library computers.
SALES ASSOCIATE, BATH AND BODY WORKS; OTTUMWA, IOWA -- JUNE 2010-JULY 2011Demonstrated skill in sales by welcoming customers, assisting them in finding products, answering questions, and
explaining current sales. Operated the cash register for sales and/or returns. Assisted during floor sets by removing
old signage and setting up new displays. Restocked shelves during slow times.
Casey Knox Managing Director & Writer
SouthsideCreative.com
about.me/caseyknox@CaseyMaeKnox@SthsideCreative