Young Tourism Export Council: Social Media & Networking

YOUNG TEC /

SOCIAL MEDIA PRESENTATION

MOSH.CO.NZ

SCHOOL

MOSH

SCHOOL

EUROPE

SCHOOL

T-COLL

PAINTING

SALES

MOSH

BA

JET

PROPERTY

BANKING

Social media management can be tricky…

@Cellla_ And….no you don't start that FA job today! I just fired you! Good luck with your no money, no job life!

— Robert waple (@Robertwaple) February 7, 2015

Pillars of Good Social:• Depth over breadth - match objectives with

platforms, don’t be on everything

• Creativity + structure - social media will waste resources without good ideas and sound processes

• Integrated - social media is a great amplifier

• Platform agnostic - know what you own, and know what you rent

• Authenticity - don’t manipulate, give people a reason to care!

MUSTS!1. Professional photo

2. Vanity URL

3. Shape information to

objectives

4. Use key terms to be

associated and found

5. Rearrange profile to most

important

6. Have complete work

history

7. Use rich media (PDFs,

White Papers, Videos,

Photos)

8. Get recommendations

(not endorsements)

CONNECTIONS

CONTENT

GROUPS

QUESTIONS ?

@JONATMOSH

LINKEDIN.COM/IN/JONRANDLES