The National Youth Information & Citizenship Charity Tackling Health Inequalities: An Overview
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The National Youth Information &
Citizenship Charity
Tackling Health
Inequalities: An Overview
What we want to achieve…As a universal service, Young Scot works towards a vision where Scotland’s young people aged 11-26 can:
Make informed decisions to support transitions (INFORM)
Enjoy active positive lifestyles and opportunities (ACCESS)
Contribute as assets to their communities (ENGAGE)
Reach positive destinations that give them the opportunity to maximise their aspirations (PROGRESS)
Be celebrated as citizens – locally, nationally and globally (CELEBRATE)
UNCRC
GIRFEC
Impact 1: Inform
HEALTH & WELLBEING CENTRAL TO ALL CONTENT
Our performance…
• 100,000+ visitors to our digital platforms per month
(1.2m per year)
• 35,000+ followers/fans across social media platforms
• Average total social reach of 35.7 million
• www.getthelowdown.co.uk (Dedicated health info site)
– 64,000+ users per annum & rising…
– Top health search queries & content:
• Foreskin problems
• Local Services Contact Directory
• Cyber sex
• Sex – what happens
• Boys discharge
• Voice breaking
Impact 2: AccessThe Young Scot NEC – the key to
opportunities and entitlements…
Rewards
Youth Information(Online, Offline, Phone)
LeisureFacilities
Libraries
Proofof Age
Discounts(Local, National,
European)
e-Voting
ConcessionaryTravel
Cashless Catering / e-Purse
Young Scot Rewards…
Participate in positive activities...
… such as healthy eating, exercise, volunteering, recycling,
getting involved with projects, informal learning, having their say on issues that affect them
and lots more…
Collect points for participating…
… in a number of different ways, including doing activities online,
collecting voucher codes at activities and by
swiping in with their Young Scot card.
Get recognition and rewards…
… spend the points they have accumulated on the new
Young Scot platform.
Key outcomes…
Over 13.5 million points earned by over 26,100 active users in 18 months
Over 990 different types of points activities offered
Over 550 different types of Rewards claimed
Enhanced relationship with young people
Increased awareness of range of services locally and nationally
Increased in uptake of services
Greater knowledge of young people (e.g. surveys and consultations)
Ability to stimulate action and change behaviour
Developing thematic strands…
Core Rewards
Programme
CG2014
Health & Wellbeing?
LAYP
Leaving Care
Low Carbon
Behaviours
Financial Capability
Impact 3: Engage |Co-Design
Reaching the seldom heard…
Moving from consultation
to co-production…
Impact 4: Progress
Impact 5: Celebrate
Key partners…
Private sector
Public agencies
Charities & support agencies
The future…New information & engagement strategy- Trend analysis – big data- Apps & device driven content
Continue our Health inequalities focus- Codesign for CPPs- Research – impact assessment/gaps- Dementia & YP Programme
Making best use of the card- Rewards and mobile readers
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