[Young marketers elite program] corporate pr thien an - huynh phong

[ CORPORATE PR]

Trần Quốc Thiên An – Lê Huỳnh Phong

Corporate PR is the process of ESTABLISHING, MAINTAINING & ENHANCING relationship & images of the corporate with the stakeholders, both internally and externally.

The main function of corporate PR is to connect with various publics using means such as press releases, social media, products and events to facilitate the building and managing relationships.

Corporate PR definition

Elements of corporate PR

Internal communication• internal communication• managing critical situations• managing the firm’s standing and

reputation

External communication• managing the firm’s standing and

reputation,• media relations• managing critical situations• the B2B communication• relationship with non-governmental bodies

and opinion leaders• corporate programs relating to social

responsibility (CSR)

CASE STUDY

INTERNAL COMMUNICATION

For the staff

INTERNAL COMMUNICATION

For the firm’s standingof the company

EXTERNAL COMMUNICATION

with non-governmental bodies and opinion leaders

EXTERNAL COMMUNICATION

Csr Activasions