Young Marketers 3 - The Final Round - Pham Van Khai

Page 1 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/5.jpg' width='140' height='200' /> •

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Page 6 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/12.jpg' width='140' height='200' /> TRIGGER FIRST-MET ENGAGE AMPLIFY

OBJECTIVE

MESSAGE

KEY HOOK

KEY CHANNEL

SUPPORTINGTACTICS

Page 13 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/13.jpg' width='140' height='200' /> Angle:- Chemical-treated rice- Sign of bad rice (include

common issue of consumer)- Effect on taste & healthFrom: Expert, Journalist.Backed by Government

Influencer: famous working housewives (Mỹ Linh, Diệp Chi, Gào…)

Angle: Frustration when knowing rice can also be “poison”

Page 14 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/young-marketers-3-the-final-round-pham-van-khai.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: Young Marketers 3 - The Final Round - Pham Van Khai' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader033.cupdf.com/reader033/viewer/2022052908/559442901a28ab01308b4638/html5/thumbnails/18.jpg' width='140' height='200' />

Young Marketers 3 - The Final Round - Pham Van Khai

Marketing