NGUYỄN QUỐC ĐĂNG KHOA
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Transcript
N G U Y Ễ N Q U Ố C Đ Ă N G K H O A
P H Â N T Í C H V Ề T H Ị T R Ư Ờ N G :
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C O M P E T I T O R S
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S O U R C E O F B U S I N E S S :
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T A R G E T C U S T O M E R
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C U S T O M E R U N D E R S T A N D I N G O F N E E D
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C O N S U M E R I N S I G H T
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M O T I V A T I O N S A N D B A R R I E R S :
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R E C A P C O N S U M E R B R A N D I N S I G H T :
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B R A N D K E Y
P O R T F O L I O
C O R E
E X T E N S I O N
S T R E T C H
P O S I T I O N I N G
T A R G E T
N E E D
D I F F E R E N C I A T I O N
B Y W H A T
M A R K E T I N G M I X 6 P S
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M A R K E T I N G M I X 6 P S
B R A N D P L A N
S T R A T E G I C A P P R O A C H :
K E Y A C T I V I T I E S :
C O M M U N I C A T I O N T A R G E T U N D E R S T A N D I N G
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L A U N C H I N G C A M P A I G N – M E S S A G E
S T R A T E G I C A P P R O A C H
M A S T E R R O L L O U T
P H R A S E 1
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P H R A S E 2
P H R A S E 3
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