Young glory

Sam An Victoria Inoue

Objective: Getting people across the world to close the tap when they are brushing their teeth in the morning and night.

Challenge: Creating an impactful message that can help reminding them why they should close the tap when brushing their teeth.

Solution: Distributing our message across the world with the help of Colgate, the highest selling toothpaste in the world, in order to reach as many people as possible.

HOW?

A special water-sensitive white paper will be included in Colgate toothpaste boxes with nothing but a call to action for people to act on: putting it under the tap while brushing their teeth.

When the paper comes comes in contact with water, this message will appear.