Young Generation Influencer on Trend Spreading & The Implication on Future Marketing Strategies
Young generation influencer on trend spreading (
Jan 20, 2015
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Young Generation Influencer on Trend
Spreading & The Implication on
Future Marketing Strategies
HYPOTESISTHE IMPLICATION ON FUTURE MARKETING
STRATEGIES
EARLY RECOMENDATION
PRODUCT DEVELOPMENTLet youth be the brand partners in
production (co-creating) Not just as Audience or Target Market.
Product must be customizable Product could be share (social utility)
EARLY RECOMENDATION
PRODUCT DEVELOPMENT
EARLY RECOMENDATION
MARKETING COMMUNICATION STRATEGY
•Make a movement together with youth•Create the trend with the influencer
•Give youth space to express themselves•Create more interaction with them
•The Program should be continue until created emotional connection between youth and
brands (from online to offline)•Amplify your move with social and internet
media then the conventional media
EARLY RECOMENDATION
MARKETING COMMUNICATION STRATEGY
EARLY RECOMENDATION
MARKETING COMMUNICATION STRATEGY
Influencer + Empowerment x Amplified =
TRENDFind your best suitable brand Influencer
Empower them as your partnerbring the Social Utility to your products
Make your cooperation amplified
Soo..
ITS MORE THANSELLING
THIS IS ABOUTEMPOWERINGTHE YOUTH
!!!
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