You Work For Them

FINE AND APPLIED ARTS

COMMUNICATION DESIGN

BANGKOK UNIVERSITY

You Work For Them

FINE AND APPLIED ARTS

COMMUNICATION DESIGN

BANGKOK UNIVERSITY

60%80%

Open counters

Half serifs

&&££Palatino is the name of a large typeface family that

began as an old style serif typeface designed by Hermann Zapf initially released in 1948 by the Linotype foundry.

In 1999, Zapf revised Palatino for Linotype and Microsoft, called Palatino Linotype. The revised family incorporated extended

Latin, Greek, and Cyrillic character sets.

Verdana

Verdana

Palatino

Palatino

German designer Hermann Zapf created the following fonts:Aldus® (1954), Aldus Nova (2005), Aurelia™ (1983),

Comenius® Antiqua BQ (1976), Edison™ (1978), Kompakt™ (1954),Marconi® (1976), Medici® Script (1971),

Melior® (1952),Noris Script® (1976), Optima® (1958), Optima nova (2002), Orion™ (1974), Palatino™® (1950),

Palatino nova (2005), Palatino™ Sans (2006), Saphir™ (1953), Sistina® (1950), Vario™ (1982), Venture™ (1969),

Virtuosa® Classic (2009),Linotype Zapf Essentials™ (2002), Zapfino® (1998), Zapfino Extra (2003),

ITC Zapf Chancery® (1979)ITC Zapf International® (1976) ITC Zapf Book® (1976), ITC Zapf Dingbats® (1978)

Zapf Renaissance Antiqua™ (1984–1987)

TYPEFACE

TYPEFACE

X

X

X

X

X

Body text typeface : Palatino

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Corporate Colors

Full colors logo Clear space

CORPOATE IDENTITY

Name naphon puthipatanakul Code ID : 1530804978

PANTONE 627 PC PANTONE 4625c PANTONE DS 38-4 U

Mono color logo

LOGO/LOGOTYPE

COLOR SYSTEMMINIMUM SIZE

1.25 cm

Clear space

Full colors logo

LOGO/LOGOTYPE

173 Dinso Road, Bangkok 10200 Telephone 0-2221-2141-69

http://www.bangkok.go.th

Pencil Road 173 Road, Bangkok Giant SwingOld

City Bangkok 10200

Thailand Central 0-2221-2141-69

Naphon puthipatanakul Bangkok Governor

173 Dinso Road, Bangkok 10200 Telephone 0-2221-2141-69

S T A T I O N E R Y D E S I G N

PANTONE DS 32-3 U 1 PANTONE 2935 C 1 PANTONE 338 C 1 PANTONE 2572 C 2

PANTONE 184 C 1 PANTONE Rubine Red C 1 PANTONE 129 C 1

1 cm 1 cm

MINIMUM SIZE

Corporate Colors

Mono color logo

CORPOATE IDENTITY

AaBbCcDdEeFfGgHhIiJjKkLiMmOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Futura Medium

TYPE FACE

AaBbCcDdEeFfGgHhIiJjKkLiMmOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Futura Medium Italic

AaBbCcDdEeFfGgHhIiJjKkLiMmOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Futura Condensed Medium

AaBbCcDdEeFfGgHhIiJjKkLiMmOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Futura Condensed ExtraBold

PANTONE DS 77-1 CC8 M99 Y98 K1R218 G33 B40

PANTONE DS 128-1 CC0 M100 Y35 K0R237 G15 B105

PANTONE DS 99-9 CC0 M20 Y15 K10R228 G192 B184

PANTONE DS 79-1 CC10 M100 Y100 K30R163 G26 B24

KEY VISUAL

GRAPHIC ELEMENT

LOGO/LOGOTYPE

3 X

4 6/7 X

5/6 X1/6 X13/42 X

6/7 X

6 X

1/2 X

3 3/7 X

6 X

22 2/7 X

1 4/5 X

3 X

4 2/7 X

27/28 X

GRID SYSTEM

enjoy

enjoyX

X

XX

X

X

X

X X

X

0.6 CM

enjoy

CLEAR SPACE / MINIMUM SIZE

0.8 CM

COLOR SYSTEM

enjoy

FORMAT

Mr. Naphon Puthipatanakulwww.Singapore.com 370 Orchard Road Singapore 238870 Telephone: (65) 6737 2475, 6737 2476 Fax: (65) 6732 0778

enjoy

www.Singapore.com 370 Orchard Road Singapore 238870 Telephone: (65) 6737 2475, 6737 2476 Fax: (65) 6732 0778

www.Singapore.com 370 Orchard Road Singapore 238870 Telephone: (65) 6737 2475, 6737 2476 Fax: (65) 6732 0778

CORPOATE IDENTITY

YTDYOUNG TYPE DESIGN

Thonburi

87

9

11

O24 2623 25

DB Helvethaica X!30 3117

MAGAZINE

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