You’ll never believe how this story went viral. @ankurthakkar @jessicagalliart @lauraolin #ona14viral
You Won't Believe How This Story Went Viral
Dec 23, 2014
A panel discussion for the Online News Association designed by three media experts in government, politics, and journalism.
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You’ll never believe how this story went viral.
@ankurthakkar@jessicagalliart@lauraolin
#ona14viral
ViralityNoun – 1.The state or condition of being viral; tendency to spread by word of mouth. 2.A term used by social media marketers so often that you are rolling your eyes right now.
ViralityQuality of content
ViralityQuality of content
X Clickability of packaging
ViralityQuality of content
X Clickability of packaging = Virality
ViralityQuality of content
X Clickability of packaging = Virality
What today is all about
Tips
#Hashtag #game #strong
Words make a difference
Visuals!
Questions vs. Statements
What caught YOUR attention?
Being human
Offering new information/analysis
Timing
Luck
A bunch of celebrities at the Oscars
Quiz
Which tweet wore it better? (via )
Which tweet wore it better? (via )
611 retweets 2509 retweets
Which tweet wore it better? (via )
Which tweet wore it better? (via )
55 retweets 15 retweets
Which tweet wore it better? (via )
Which tweet wore it better? (via )
434 retweets 94 retweets
Which tweet wore it better? (via )
Which tweet wore it better? (via )
236 retweets 968 retweets
Which tweet wore it better? (via )
Which tweet wore it better? (via )
272 retweets 132 retweets
Let’s talk
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