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WORDS AND PICTURES MAKE ME SMILE
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_____ http://youtu.be/jNQXAC9IVRw
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FIND YOUR PLACEGET COMFORTABLETELL US A STORY
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CONTENT THAT’S COMPELLING, CONTEXTUAL, AND UNIQUE.
!
NOT “ADVERTISING”
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START A CONVERSATION
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HARVEY NICHOLS SORRY, I SPENT IT ON MYSELF
http://youtu.be/P8DOZ_rK8rI
http://youtu.be/ITyeI3YyYw8
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VOLVO TRUCKS LIVE TESTS
http://youtu.be/Jf_wKkV5dwQ
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MAKE PEOPLE LIKE YOU SOONER
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MERCEDES MAGIC BODY CONTROL
http://youtu.be/nLwML2PagbY
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IS EVERYONE INVITED?
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MELBOURNE REMOTE CONTROL TOURIST
http://youtu.be/rg74NzJlGp0
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INTEL & TOSHIBA THE BEAUTY INSIDE
http://youtu.be/3GdWUjG72sk
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McDONALD’S OUR FOOD YOUR QUESTIONS
http://youtu.be/MAZOmB3q0s4
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LIFE’S TOO SHORT MAKE IT EFFORTLESS
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CHROME EXPERIMENT RACER
http://youtu.be/KOCM9_qGccY
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OLD SPICE INTERNETERVENTION
http://youtu.be/-SHPxyhkfnY
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DO THE ONE THING
BUT DO IT REALLY, REALLY WELL
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LOWE’S FIX IN SIX
http://youtu.be/N3bFr97PI6M
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DOVE THE AD MAKEOVER
http://youtu.be/818if1bkCdo
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TECHNOLOGY IS GREATHUMANITY IS BETTER
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ROUND 1 STORYTIME HANGOUT
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ROUND 2 FRONT ROW
http://youtu.be/eCXA1_h8Dec
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ROUND 3 LEGALIZE LOVE
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START A CONVERSATION
IT DOESN’T HAVE TO BE EPIC. IT HAS TO BE RIGHT.
ORCHESTRATION, NOT INTEGRATION.
DOES IT ENTERTAIN? INFORM? PROVIDE UTILITY?
BE HARD ON YOURSELF. BUT DON’T OVERTHINK IT.
FIND YOUR STORY
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WE’RE����������� ������������������ ALL����������� ������������������ STORYTELLERS
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EMPOWERS BRANDS TO BECOME THE MEDIA CHANNEL
WHERE ENGAGING CONTENT CAN BUILD STRONGER RELATIONSHIPS
INVOLVES THE USER IN THE NARRATIVE
A UNIQUE ENVIRONMENT TO START THE CREATIVE JOURNEY
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COLLABORATEWork with people who know your audience
and understand the medium. They can provide the viewers and a brand new perspective.
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VOLKSWAGEN BEETLE 3-TRACK
http://youtu.be/p3MeWfYG-UI
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BE REALAuthenticity is key. It’s okay to cut the proverbial
cr@p. Chances are, people will like you more.
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AT&T: FROM ONE SECOND TO THE NEXT
http://youtu.be/_BqFkRwdFZ0
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DOLLAR SHAVE CLUB OUR BLADES ARE F**ING GREAT
http://youtu.be/ZUG9qYTJMsI
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GREAT CONTENT WILL WIN
YouTube is a storytelling medium like no other. So, do what feels right. Tell the whole
story and involve people along the way.
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NBC SPORTS AN AMERICAN COACH IN LONDON
http://youtu.be/6KeG_i8CWE8
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IT’S OKAY TO TAKE YOUR TIME
5-MINUTE FILM: 4 MILLION VIEWS IN A WEEK
1-MINUTE EDIT: 180,000 VIEWS
20-SECOND EDIT: 20,000 VIEWS
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CARLTON DRAUGHT HELLO BEER
http://youtu.be/vnU8Ff0hjqI
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CHAMPION CHOICE
ONE SIZE DOESN’T FIT ALL. ENCOURAGE EXPLORATION AND CURIOSITY.
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BRITISH AIRWAYS YOUROPE
http://youtu.be/d6VdAR3-O1U
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NIKE MY TIME IS NOW
http://youtu.be/Z-vxI5OY55U
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COMMIT TO THE CAUSE
IF YOU’RE ONTO SOMETHING INTERESTING, KEEP THE MOMENTUM GOING.
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CANADIAN TIRE ICE TRUCK
http://youtu.be/3i_bsfwPE1s
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EMBRACE THE MEDIUM
THE WAY VIDEOS ARE WATCHED CAN INFLUENCE THE STORY. IT MAY HELP YOU DELIVER A MORE
MEANINGFUL MESSAGE.
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REFUGE DON’T COVER IT UP
http://youtu.be/4IEV0I9uijs
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BUSINESS IN THE COMMUNITY SECOND CHANCE
http://youtu.be/rPh9eQlZOmY
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ALLIANZ BE OK BUTTON
http://youtu.be/F2MZ1OwtZOs
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CHANGE THE SCRIPT
NO ONE SAID IT HAD TO BE A STORY. LEARN HOW TO DO THINGS DIFFERENTLY.
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CAFCA DIGITAL LULLABY
http://youtu.be/ZfFT7pOhprU
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www.handybyflora.com
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ARE WE HAVING FUN
YET?IF YOU DON’T ENJOY MAKING IT,
PEOPLE WON’T ENJOY WATCHING IT.
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TAYLOR SWIFT ATTACKED AT THE GRAMMYS
http://youtu.be/Z-gWoXfwk_w
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ITHACA AUDIO THE CITY IS LONDON
http://youtu.be/WNSgZ4av6rQ
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WRECKING BALL CHATROULETTE VERSION
http://youtu.be/W6DmHGYy_xk
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≠ COLLABORATE
≠ BE REAL
≠ GREAT CONTENT WILL WIN
≠ CHAMPION CHOICE
≠ COMMIT TO THE CAUSE
≠ EMBRACE THE MEDIUM
≠ ENJOY!
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WORDS AND PICTURES MAKE ME SMILE