You Recycle. We Reward - Bee'ah

You Recycle. We Reward

Bee’ah prides itself in proactively promoting community development that contributes towards creating a positive impact on the environment well as the public sphere.

Our commitment towards protecting the environment and raising awareness is what drives our relationships with our stakeholders. We are determined to provide an eclectic range of initiatives that have been specifically designed and created for corporates, who are in need of fulfilling their CSR mandate in order to serve the environment as well as the community.

As part of our CSR strategy, we aim to instil the act of recycling in every resident of the UAE. Hence, we have created Bee’ah Rewards - a CSR programme, which incentivizes recycling by rewarding many luckyrecyclers every month with exciting prizes.

OUR CSR POLICY

The program is directly linked to our Reverse Vending Machines (RVMs) which are innovative recycling machines that collect plastic bottles and aluminum cans. The RVM crushes the recyclable and stores it until it’s ready for collection by our Tandeef team, who subsequently transport them to our Material Recovery Facility.

Control Panel

Deposit Door

For Receipt

Storage Compartment

RVM

Deposit a plastic bottle or aluminum can into the machine. The machine crushes the recyclable and stores it until it’s ready for collection by our Tandeef team, who subsequently transport them to our Material Recovery Facility. A receipt is issued after each deposit.

HOW THE RVMS WORK

Material Recovery FacilityTransporting MaterialMaterial Stored in RVMYou Receive a receipt

YOU CAN FIND RVMS AT THESELOCATIONS WITH HIGH PUBLIC FOOTFALL

Dubai Airports Terminals 3

American University of Sharjah

Dubai Marina Walk

Masdar City

Dubai Marina Mall

Abu Dhabi Coops (Abu Dhabi Mall)

The program is a first of its kind in the region and it consists of a digital monthly draw of the receipts that were issued and scanned during a specific month. The way it works is pretty simple:

Once a receipt is scanned, it qualifies as an entry into the monthly draw of prizes

The program not only raises environmental awareness and decreases pollution risks, it also offersthe public an opportunity to win a variety of exciting prizes every month

THE REWARDS!

PARTICIPATION IN 2017

4500040000

3500030000

250002000015000100005000

0Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

1 recyclable deposited into the RVM = 1 entry into the monthly draw

PARTICIPATION IN 2018

45000

40000

35000

55000

60000

50000

30000

25000

20000

15000

10000

50000

Jan Feb Mar Apr May Jun

Number of entries and recyclables collected

The number of recyclables collected within the first half of this year has already exceeded the total collection made in the first year of the programme.

GROWTH OF THE PROGRAMMEPUBLIC PARTICIPATION 2017 VS 2018

The number of recyclables collected within the first half of this year has already exceeded the total collection made in the first year of the programme

2018 (January-June)

2017

0100000 200000 300000

Total Number of entries and recyclables collected

SOCIAL MEDIA ALLOWS US TO REACH OURTARGET AUDIENCE: EVERYONE, EVERYWHERE

PRIZE PARTNERS

WANT TO KNOW MORE?To know more about Bee’ah Rewards, please get in touch with:

Fatima AlSuwaidi at [email protected] AlZarooni at [email protected]

Ahlam Abdul Samad at [email protected]