You Might Not Be a Social Business Yet If...

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Trisha Liu Enterprise Community Manager, HP ArcSight October 10, 2012

You Might Not Be a Social Business Yet If…

@mor_trisha about.me/mor_trisha

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@mor_trisha

So you think you’re

a social business

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@mor_trisha

You already have a Community

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@mor_trisha

You already have a Community Manager

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@mor_trisha

You already have a Social Media presence

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@mor_trisha

You already have active community members

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@mor_trisha

But do these make you a social business?

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@mor_trisha

Next Stop… The Reality Zone

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… you might not be a social business yet

If you answer ‘Yes’ to some of these…

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@mor_trisha

Can we delete comments?

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@mor_trisha

Where are the decision makers?

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Let’s email a Word doc!

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@mor_trisha

Who’s on first?

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@mor_trisha

What should we measure?

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Measuring the wrong things?

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@mor_trisha

Lots of data, no information

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@mor_trisha

Social business needs deep roots

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Thank you